Jocelyn Patton
Ajax,Canada
Summary
Transformational retail leader with over 10 years of experience in enterprise strategy, P&L ownership, and large-scale operations. Led initiatives for $120M businesses across 400+ locations, driving revenue growth and operational efficiency. Expert in aligning business strategies with actionable solutions, cultivating strong leadership teams, and enhancing customer experiences.
Overview
14
14
years of professional experience
Work History
Senior Manager, Store Space Planning & Business Enterprise Initiatives
Walmart
Toronto, Canada
03.2025 - Current
- Direct national store-template strategy across Walmart Canada's 400+ store network, owning the development and evolution of standardized solutions supporting new stores, remodels, capital programs, and multiple store formats and footprints.
- Shape multi-million-dollar investment decisions through strategic recommendations on space allocation, store layout, format design, operational feasibility, and field execution.
- Built the end-to-end operating model for Walmart Canada's national store-template program, establishing the template framework, workback schedules, governance forums, approval process, operating cadence, and decision rights across Merchandising, Format Development, Real Estate, Construction, and Store Operations.
- Established the template performance and analytics framework, developing pre- and post-remodel dashboards and template-level measures across sales, productivity, CAPEX, and OPEX to evaluate results, compare formats, and inform future design and investment decisions.
- Lead complex transformation initiatives, pilots, and proofs of concept across front end, fresh, beauty, apparel, and small-format design, moving solutions from concept through implementation and translating successful learnings into scalable national standards.
- Delivered more than 7,500 floorplan changes across Walmart Canada's store fleet in support of merchant-led initiatives, completing all changes within committed timelines while coordinating complex requirements, dependencies, and approvals.
Store Manager
Walmart
Toronto, Canada
05.2021 - 03.2025
- Held full P&L and operating accountability for a $120M Walmart Supercentre, leading 300+ associates and leaders across merchandising, operations, digital fulfillment, asset protection, customer experience, and people.
- Drove 4.8% year-over-year sales growth through disciplined merchandising and seasonal execution while leading major store transformations and enterprise programs across a complex, high-volume operation.
- Reduced shrink by $1M year over year and outperformed Annual Operating Plan by $500K, delivering a favourable shrink result through disciplined inventory controls and clear leadership accountability.
- Positioned store as regional digital-fulfillment leader, achieving highest Pre-Substitution and First-Time Pick Rate performance in region.
- Developed high-performing leadership organization through succession planning, performance management, and coaching, leading to 98% management engagement and a stronger internal talent pipeline.
- Served as Regional Squad Lead for front-end and seasonal performance initiatives, influencing peer Store Managers through operational calls, training, and sharing best practices.
Head of Global Sales
Voir Haircare
Toronto, Canada
03.2020 - 05.2021
- Owned global sales strategy and commercial expansion, generating $1.9M in incremental revenue within eight months through channel development, market expansion, and strategic account growth.
- Developed B2B commercial infrastructure, implementing standardized sales processes, forecasting, companywide OKRs, performance measures, and accountability mechanisms to enable scalable growth.
- Led international expansion, overseeing market assessment, regulatory registration, distribution planning, and go-to-market execution.
- Collaborated with executive leadership to define long-range commercial strategy, brand positioning, channel priorities, distribution opportunities, and new revenue streams domestically and internationally.
Regional Sales Director
Tarte Cosmetics
Toronto, Canada
01.2017 - 03.2020
- Expanded Canadian revenue by $14.5M over three years through targeted growth strategies, disciplined field execution, and data-driven resource allocation.
- Directed national go-to-market strategies across product launches, events, education, merchandising, and field deployment, using regional performance insights to prioritize opportunities and accelerate growth.
- Built strategic partnerships with Sephora leadership, influencing merchandising, promotional, event, placement, and selling strategies to strengthen brand visibility and sell-through.
- Built strategic partnerships with Sephora leadership, influencing merchandising, promotional, and event strategies to enhance brand visibility and drive sell-through.
- Led and developed 86-person national sales and education organization, establishing performance expectations and enhancing leadership capability, product expertise, and selling effectiveness.
Store Director
Sephora
Toronto, Canada
12.2012 - 01.2017
- Led a high-volume prestige beauty operation with accountability for sales, profitability, client experience, talent, and operational execution.
- Developed high-performing teams through coaching, performance management, succession planning, product education, and service leadership, enhancing overall team effectiveness.
- Directed product launches, promotional campaigns, and brand activations with brand and field leadership, maximizing sales opportunities and elevating client experience.
Education
Bachelor's Degree - Finance
University of Ontario
Oshawa, ON, CASkills
- Space Optimization
- Merchandising Strategy
- Operational Strategy
- Inventory Management
- Change Management
- Performance Management
- Succession Planning
- Data Analysis
Timeline
Senior Manager, Store Space Planning & Business Enterprise Initiatives
Walmart
03.2025 - Current
Store Manager
Walmart
05.2021 - 03.2025
Head of Global Sales
Voir Haircare
03.2020 - 05.2021
Regional Sales Director
Tarte Cosmetics
01.2017 - 03.2020
Store Director
Sephora
12.2012 - 01.2017
Bachelor's Degree - Finance
University of Ontario