Jocelyn Patton

• Led daily operations of a high-volume, $100M+ store, delivering consistent positive comp increases year over year.

• Maximized sales growth through data-driven decision-making, leveraging insights on customer traffic, market demographics, and associate feedback.

• Achieved year-over-year sales growth in key categories, including fresh food, dry grocery, health & wellness and consumables.

• Championed innovation, piloting multiple company initiatives such as Focal and ESL, influencing operational strategies across the business.

• Built a high-performance culture, fostering ownership, accountability, and associate engagement, resulting in increased productivity and morale.

• Strengthened cross-functional collaboration, ensuring clear communication across all levels to support operational excellence and workforce harmony.

• Developed talent and succession planning, mentoring high-potential associates and ensuring bench strength for future leadership roles.

• Maintained compliance and operational efficiency, overseeing merchandising, replenishment, and process execution to deliver an optimal customer experience.

• Drove $1.9M in revenue growth within 8 months through aggressive market expansion strategies.
• Established a B2B sales framework to standardize processes and improve sales forecasting.
• Established and implemented OKRs to drive predictable and consistent revenue growth.
• Managed the end-to-end logistics, distribution, and supply chain strategy, ensuring efficient order fulfillment and retail execution.
• Expanded Voir Haircare into international market, leading research, registration, and strategic market entry initiatives.
• Spearheaded the development of an Omni-channel sales strategy, increasing retail and DTC performance.

• Head of Field Sales for Canada.
• Led national sales operations, overseeing a $25M business across 80+ Sephora locations.
• Managed a team of 100 associates, including sales and education artists, area managers, and field supports staff.
• Successfully grew revenue by:
- $6.37M in 2017
- $5.85M in 2018
- $2.49M in 2019
• Led Sephora Canada expansion efforts, ensuring optimal brand placement, merchandising, and sell-through strategies.
• Developed and executed high-impact training programs for new store openings and retailer-specific education.
• Spearheaded brand-building initiatives, driving a 200% increase in promotional events and activations.
• Oversaw financial planning, budgeting, and labour management, maximizing profitability and operational efficiency.
• Maximized productivity of self and team via call cycle optimization, volume analysis, and best use of T&E and SET funds.
• Utilized weekly and monthly performance reports to analyze business and develop strategic plans to increase market share, rank, comp, and to pace with brand's national performance.

• Managed a $14M flagship location, leading a team of 70 associates, including 7 department managers.
• Delivered a 5% YOY increase in conversion rates and ranked #1 in district sales performance.
• Implemented a succession planning program, leading to six internal promotions into leadership roles.
• Served as a mentor for new Store Directors, supporting multi-unit leadership development.
• Developed customer-centric retail strategies, driving engagement, retention, and sales growth.
• Reduced head cost by 10% YOY, improving overall store efficiency and labour management.