Jocelyn Patton
Ajax,ON
Summary
Driven retail professional with a proven track record of leadership and sales growth in the big box retail industry. Known for motivating teams and building strategic relationships to support key business initiatives. Highly skilled in change management and identifying and capitalizing on organizational opportunities. Exceptional interpersonal and communication skills, coupled with extensive experience in managing organizational initiatives.
Overview
14
14
years of professional experience
Work History
Store Manager
Walmart
03.2020 - Current
- Overseen the day to day operations of a high volume retail operation generating $120M+ in annual sales and delivering positive comp increases year over year.
- Increased store revenue by $8M in 2023, resulting in achieving a 6% increase to AOP.
- Implemented a loss prevention program, chosen for regional rollout. Resulting in a shrink reduction of $600K, with a $300K savings added to the bottom line.
- Talent succession planning, resulting in 18 internal promotions to management positions.
- Location selected as a centre of excellence for the entire region, lead numerous innovations and pilots as part of company strategy.
- Achieved exceptional results in all key metrics, and exceeded all targets by using data on customer traffic, market demographics, customer and associate feedback, and empowering stakeholders.
- Created cross-functional partnerships internally for improved collaboration on projects and initiatives.
- Continuously assessed community needs, making data-driven decisions to align strategies with overall organizational priorities.
Regional Sales Director
Tarte Cosmetics
01.2017 - 03.2020
- Head of Field Sales for Canada.
- Managed field team of 86 direct reports that supported 1 B&M account (Sephora).
- Direct Reports of 1 AE's, 5 AC's, and 80 PT-sales and education artists across 10 provinces.
- Managing the total volume of $25M.
- Developed, supported, built, and drove annual sales over 80 points of distribution. (Sephora)
- Created compelling and effective trainings and training material for new store openings, and specific retailer trainings to drive sales and elevate knowledge and skills.
- Developed and executed in-store learning activities to support core training priorities with-in the store environment.
- Ensure timely execution of education, events, and sell-through initiatives through call-cycle management.
- Developed strategies for KPIs, budgets, goals, labor-management, and company lead initiatives.
- Lead Senior meetings with retailer partners to discuss performance, negotiation placement, eventing, and strategies.
- Grew business by $6,371,955 in 2017 year.
- Grew business by $5,845,605 in 2018 year.
- Grew business by $2,494,072 in 2019 year.
- Provided accurate forecasts based on comprehensive data analysis which informed decision-making across various departments within the company.
- Expanded market share by identifying new business opportunities and cultivating partnerships with key stakeholders.
- Organized successful product launches, promotional events, and trade shows that generated significant brand exposure within the region.
Store Director
Sephora
12.2012 - 01.2017
- Lead a $10M location
- Utilized analytical data to track category performance to identify areas for improvement, resulting in a 9% growth YOY.
- Created and implement business strategies, goals, and annual review processes.
- Collaborated with retail partners and senior management to discuss brand performance, placement, eventing, and further client lead initiatives.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
Category Manager
Victoria's Secret
11.2010 - 12.2012
- Beauty Category, 40% of stores business $4-8 million.
- Increased profit by 10%.
- Reduced shrink to 0.1%.
- Owned talent management lifecycle of direct reports including on-boarding, assessment, retention, career development, succession planning, and recognition.
- Incorporated suggested changes to layouts and promotions to drive sales.
- Identified underperforming products and implemented strategies to improve their performance or transition them out of the assortment.
- Reduced out-of-stock occurrences by maintaining close communication with supply chain partners around lead times and order quantities.
Education
Bachelor's Degree - Finance
University of Ontario
Oshawa, ON05.2015
Skills
- Strategic Planning
- Interpersonal Skills
- Training & Development
- Analytical Thinking
- Inventory Control Processes
- KPI Analysis
- Sales Strategy Development
- Multi-unit Management
Timeline
Store Manager
Walmart
03.2020 - Current
Regional Sales Director
Tarte Cosmetics
01.2017 - 03.2020
Store Director
Sephora
12.2012 - 01.2017
Category Manager
Victoria's Secret
11.2010 - 12.2012
Bachelor's Degree - Finance
University of Ontario