Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jocelyn Hernandez

Fillmore,CA

Summary

Dedicated team player with exceptional organizational skills, adept at managing multiple projects simultaneously with precision. Skilled in prioritizing tasks and consistently delivering results within specified timelines. Demonstrated ability to contribute effectively to team goals and drive successful project outcomes.

Overview

11
11
years of professional experience

Work History

Sales Representative

San Jose Produce
07.2024 - 03.2025
  • Managed domestic sales across retail, wholesale, food service, and alternative agricultural channels, specializing in fresh citrus commodities.
  • Oversaw a diverse portfolio of accounts, including national, regional, and independent retailers, wholesalers, and foodservice distributors.
  • Executed program-based and spot market sales, ensuring continuous product movement and zero-floor inventory.
  • Developed strategic sales programs based on market demand and volume forecasts from domestic and international sourcing regions.
  • Drove business growth by fostering long-term client relationships and improving sales forecasting accuracy.
  • Collaborated with internal teams and grower partners to optimize supply-demand alignment and inventory management.
  • Collected and analyzed market data to inform pricing strategies and improve sales performance.
  • Managed order entry, CRM data, and resolved discrepancies related to pricing, payments, and product quality.
  • Worked closely with logistics and supply chain teams to ensure timely deliveries and high customer satisfaction.

Sales Representative

Limoneira Company
12.2023 - 07.2024
  • Led national and regional sales across retail, wholesale, food service, e-commerce, and mass market, driving both program and spot sales of multi-origin citrus varieties.
  • Built strategic client relationships, developing tailored programs based on volume forecasts and pricing targets.
  • Managed Sales Support staff, enhancing internal communication and customer service.
  • Ensured zero-floor inventory at distribution centers through proactive inventory management.
  • Leveraged CRM systems (Sage, I-Trade) to track orders, manage customer data, and improve fulfillment accuracy.
  • Collaborated with sourcing, logistics, and operations teams to address claims, optimize packaging, and ensure timely deliveries.
  • Worked with accounting to resolve payment discrepancies and ensure compliance with credit limits.
  • Conducted market analysis to identify new opportunities and adjust strategies based on emerging trends.
  • Supported strategic sales planning under the VP of Citrus in a global team environment.

Lead Sales Coordinator

Limoneira Company
05.2019 - 12.2023
  • Developed key client relationships by providing strategic direction to clients on product and service optimization, leading to mutually beneficial partnership development.
  • Utilized comprehensive reports on market trends and KPI statistics to drive client interactions and showcase product and service value.
  • Collaborated across numerous internal teams to provide continuous support, set sales targets, and leverage customer feedback to improve sales strategies.
  • Established and strengthen relationships across multiple teams and leadership levels to encourage cross-functional collaboration and ensure operational success.
  • Led cross-departmental initiatives to improve customer onboarding and product adoption, resulting in a notable boost in client engagement and sales efficiency.
  • Participated in strategic meetings and program initiatives to identify the Voice of the Customer.
  • Provided supervision and oversight to sales executives, including ongoing coaching and mentoring to boost sales performance and productivity.
  • Conducted in-depth analysis of customer data to determine the impact of trends and influence on business and customer experience.
  • Successfully resolved complex customer issues, improving sales processes with thorough analysis, leading to enhanced efficiency and customer satisfaction.
  • Drove business growth through new account acquisition, developing strategic plans to achieve sales targets and expand client base.

Sales Coordinator

Limoneira Company
03.2018 - 05.2019
  • Leveraged client interactions to gain an in-depth understanding of their needs, enabling tailored advocacy within internal meetings and sales strategy development.
  • Utilized different data collection tools to identify key drivers of customer success, risks, and overall experience and then translated key findings into actionable insights.
  • Tracked the movement of products through various stages of the supply chain procedures.
  • Advised clients on order specifications and service optimization to drive customer success and ensure long-term business retention.
  • Liaised between clients, sales representatives, and order production teams to ensure clear and accurate information and encourage cross-functional operations.
  • Analyzed and interpreted comprehensive reports that detailed key performance indicators, operational shortcomings, and sales projections to develop data-driven sales strategies.
  • Managed sales coordination process, including launching, invoicing, and expediting orders.
  • Provided support to the sales team on supply chain inventory status, order entry, logistics, and pertinent order documentation.
  • Tracked the movement of products through various stages of the supply chain procedures.

Sales Assistant

Limoneira Company
03.2014 - 03.2018
  • Developed relationships across inter-company departments to encourage cross-functional collaborations and achieve desired outcomes.
  • Applied KPI metrics and best practices as established by leadership teams to provide world-class service and continuous customer support.
  • Managed a portfolio of accounts and prospective clients while generating outbound sales by cold-calling, networking, and identifying leads.
  • Collaborated with customer success teams to identify ongoing opportunities for sales strategy improvement based on recurring customer feedback.
  • Provided strategic insights and developed operational plans based on clients' needs, increasing client engagement and brand loyalty.

Education

Diploma -

Vista Real Charter High School

Skills

  • Account Management
  • Customer Success
  • Enterprise Development
  • Business Growth & Retention
  • Process Optimization
  • Project Management
  • Product Knowledge
  • Data-Driven Decision Making
  • Client Support & Advocacy
  • Client Relationship Management
  • Leadership & Delegation
  • Strategic Client Advisory
  • Negotiation & Conflict Resolution
  • Problem Solving & Analytical Thinking
  • Verbal & Written Communication
  • Cross-Functional Collaboration
  • KPI Monitoring
  • Operational Cost Reduction

Languages

Spanish
Native or Bilingual

Timeline

Sales Representative

San Jose Produce
07.2024 - 03.2025

Sales Representative

Limoneira Company
12.2023 - 07.2024

Lead Sales Coordinator

Limoneira Company
05.2019 - 12.2023

Sales Coordinator

Limoneira Company
03.2018 - 05.2019

Sales Assistant

Limoneira Company
03.2014 - 03.2018

Diploma -

Vista Real Charter High School

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Jocelyn Hernandez