Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jocelyn Croxall

Georgetown

Summary

Results-driven sales leader bringing a demonstrated record of progressive growth and accomplishment in On Premise. Consistently pursuing new challenges to achieve best practice results for the Canadian On Premise market. Strong communicator with the ability to translate complex concepts into clear messages and develop effective stakeholder relationships in order to drive strategic solutions.

Overview

11
11
years of professional experience

Work History

National Account Manager

Red Bull Canada
08.2021 - Current
  • Built strong relationships with key decision-makers at the executive level within national accounts organizations.
  • Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
  • Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
  • Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
  • Expanded national account portfolio through strategic prospecting and effective sales presentations.

On Premise Manager

Red Bull Canada
02.2020 - 07.2021
  • As an On Premise Manager, my main responsibilities include: opening, developing, and managing accounts in multiple segments within the On Premise channel; including Contract Foodservice, Business & Industry, QSR, Lodging and the party and socializing universe
  • As an ambassador of the brand, I am responsible for driving sales and awareness by: increasing product availability in accounts, establishing and maintaining distribution, creating territory sales plans and budgets, executing national programs with customers, and leveraging Red Bull resources to drive consumer engagement.

Field Marketing Specialist

Red Bull Canada
03.2016 - 02.2020
  • As a Field Marketing Specialist, I was primarily responsible for driving Red Bull's marketing strategies through the management of consumer collecting programs, specifically Wings Team
  • In addition, I also supported the Field Marketing Manager in the execution of specific Red Bull sport, culture, and athlete projects, maximizing communications output and fostering relationships with opinion leaders.

Wings Team Member

Red Bull Canada
09.2013 - 03.2016
  • Drive trial of Red Bull products through quality interactions by fostering trust and a premium image of the brand with consumers
  • Develop creative and strategic mission planning ideas to reach the target consumer in all areas of the market
  • Proactively look for new sales outlets to pass off to the musketeers
  • Strong understanding of the Red Bull marketing mix
  • Communicate all Red Bull properties, athletes, product launches, and events to consumers.

Stunt Performer

H2o Events
06.2013 - 12.2014
  • Stunt and Water ski performer for H2o Events
  • Performed and excelled under high-intensity situations in a variety of different countries around the world.

Education

Bachelor of Arts - Sociology

University Of Guelph
01.2015

Skills

  • Strong communicator with the ability to execute strategic plans
  • Stakeholder management
  • Workshop planning and execution
  • BI budget and target management
  • Self-motivated and independent with an entrepreneurial mindset
  • Microsoft Office (Word, Excel, PowerPoint etc)
  • 5 Years experience within Beverage/CPG

Languages

English
Native or Bilingual

Timeline

National Account Manager

Red Bull Canada
08.2021 - Current

On Premise Manager

Red Bull Canada
02.2020 - 07.2021

Field Marketing Specialist

Red Bull Canada
03.2016 - 02.2020

Wings Team Member

Red Bull Canada
09.2013 - 03.2016

Stunt Performer

H2o Events
06.2013 - 12.2014

Bachelor of Arts - Sociology

University Of Guelph

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Jocelyn Croxall