Joben James
381 Front Street,ON
Summary
Results-focused professional, with a logical and methodical approach to problem solving. Strong project management; organized and articulate with impeccable attention to detail. Comfortable working in a very fast-paced, complex, yet dynamic work environment. Able to multitask on a variety of different projects and set expectations with strong time management skills, high stakeholder accountability
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sr. Digital Strategist
GroupM
05.2021 - Current
- Supported Digital campaign planning and launches for Sunwing, WestJest and The Coca-cola group of company across Canada.
- Used audience/geo segmentation tools such as Environics, Vividata, Neilson ,Comscore to determine mediamix, audience size, reach, frequency.
- Set up and provide oversight of programmatic campaigns across DSPs including DV360, Amazon, & The Trade Desk
- Set up and provide oversight of Social platforms (Meta, Pinterest, Ticktock)
- Created and presented cross channel(programmatic, direct buys,search and social) digital demand conversion pitches
- Responsible for executing end to end campaigns including( Primsa, trafficking,tagging, and vendorsetup)
- Was responsible for implementing media plan and evaluating campaign performance as per client briefs.
- Ensuring brand safety measures (IAS, Openslate) are in place with regards to DSP campaigns.
- Reviewed bi-weekly and monthly performance reports and provided recommendations to ensure campaign objectives are met.
- Prepared and presented decks to the clients highlighting media opportunities, media trends and issues of interest.
- Responsible for ensuring all media plans developed are aligned with the goal of achieving client KPIs.
- Account management and managing client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs.
- Working alongside the Account Director and senior staff in developing strategy decks and QBRs.
- Oversee financial media control, including purchase authorizations, reviewing, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.
Media Planner
Starcom
03.2020 - 04.2021
- Executed day to day of approved media plans for a multiple clientèle- "Lactalis , TTC, Crosslinx and Invisalign"
- Supported digital campaign launches and digital campaign execution.
- Accessed appropriate research tools to create media presentation plans using IMS, InfoSys, COMNavigator, comScore, Nielsen, and other proprietary tools
- Supported in resolving billing discrepancies with vendors and clients
- Monitored post campaign reporting and DCM access to clients
- Oversaw some administrative duties required on assigned accounts
- Effectively worked with AdOps, Partner vendors, Finance, Investment Team, and other internal groups in order to ensure the campaign performance
Assistant Media Planner
Dentsu Aegis
01.2019 - 02.2020
- Worked on General Motors
- Supported Digital campaign by creating and updating blocking charts and costing sheets.
- Researched and presented multichannel opportunities to reach ethnic/diverse audience.
- Support in creating multimedia mix conversion plans
- Effectively work with AdOps, Partner vendors, Finance, Investment Team and other internal groups in order to ensure the campaign performance
Market Research Associate (CO-OP)
Numeris
07.2018 - 12.2018
- Collected data for Media research for delivering key insights on the Canadian broadcast group of companies (Radio, Television, Online)
- Used key platforms to gather their insights on Retail, Telephone, Media and online subscription data to help influence radio and TV decisions
- Built relationships across Canada over phone, speaking persuasively to gain participation, entering survey responses into computer system.Also, Educated customers on product and service details and information
Education
Graduate Certificate -
Marketing Research And Data Analytics
Centennial College01.2020
Graduate Certificate -
International Business Management
Centennial College , ON01.2018
Bachelors -
Bachelors in Mass Media
Mumbai University06.2017
Skills
- Google Analytics
- Facebook Blue Print
- Amazon DSP
- ComScore
- Vividata
- Media Planning
- Direct Media buying
- Programmatic Strategy
- Vendor Management
- Funnel Marketing
- Conversion Campaigns
- Awareness Campaigns
- The Trade Desk
- Adops and Tag management
- Audience builder
- Microsoft Office Suite (Word, Excel and PowerPoint)
Certification
SaFE Product Owner/Product Manager
Google Analytics
Media Ocean/Prisma
Facebook Blueprint
Environics (Market research)
Trade Desk
Vividata
Pathmatics
Google Ad words
Google Tag Manager
Volunteer Position
President - Marketing and Analytics Management Club
President - Toastmasters Centennial Alumni Association
Timeline
Sr. Digital Strategist
GroupM
05.2021 - Current
Media Planner
Starcom
03.2020 - 04.2021
Assistant Media Planner
Dentsu Aegis
01.2019 - 02.2020
Market Research Associate (CO-OP)
Numeris
07.2018 - 12.2018
Graduate Certificate -
Marketing Research And Data Analytics
Graduate Certificate -
International Business Management
Bachelors -
Bachelors in Mass Media
SaFE Product Owner/Product Manager
Google Analytics
Media Ocean/Prisma
Facebook Blueprint
Environics (Market research)
Trade Desk
Vividata
Pathmatics
Google Ad words
Google Tag Manager
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