Joanna South
Dublin
Summary
Accomplished leader with a proven track record, adept in strategic leadership and financial management. Excelled in fostering partnerships, driving revenue growth, and enhancing brand awareness through innovative digital marketing strategies. Skilled in operational excellence and establishing KPI metrics, consistently achieving targets and promoting brand effectiveness.
Overview
6
6
years of professional experience
Work History
Senior Vice President
Ride Shotgun
10.2024 - Current
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Identified opportunities to improve business process flows and productivity.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Managed key accounts to retain existing relationships and grow share of business.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Delivered strategic recommendations to long-term accounts to promote brand awareness to key audience.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Launched marketing activities for our key clients new product lines and market penetration
Co-Chief Executive Officer
Shine L&D, Part of The Volume Group
04.2022 - 10.2024
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Devised and presented business plans and forecasts to board of directors.
Vice President
Volume Inc.
01.2019 - 04.2022
- Increased company growth through collaboration with sales and marketing departments.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Monitored key business risks and established risk management procedures.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Increased market awareness and penetration through development of creative collateral.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Coordinated with design and media teams to develop high-quality creative assets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Education
Bachelor of Arts Honors - Politics And Sociology
The University of Essex
Colchester, United Kingdom06-2007
Skills
- Strategic leadership
- Financial management
- Establishing KPI metrics
- Sales enablement
- Digital marketing expertise
- Contract negotiation
- Operational excellence
- Partnership development
- Revenue generation
- Attention to detail
- Program management
- Brand awareness
Timeline
Senior Vice President
Ride Shotgun
10.2024 - Current
Co-Chief Executive Officer
Shine L&D, Part of The Volume Group
04.2022 - 10.2024
Vice President
Volume Inc.
01.2019 - 04.2022
Bachelor of Arts Honors - Politics And Sociology
The University of Essex
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