Joanna Ferraro
Toronto,Canada
Summary
I bring over a decade of experience leading integrated campaigns for top brands, with local and global agencies, and in-house shops. Guiding creative strategy and integrated campaign management across TV, digital, and social channels. I’ve partnered with top clients including McDonald's, RBC, BMO, and General Motors to deliver data driven, insight-led campaigns that build brand consistency and impact. I excel at connecting strategy, creative, and execution, while working closely with agencies, internal stakeholders, and analytics teams ensure our creative delivers desired results. Having worked at Tier 1, 2, and 3 agencies, I am skilled at recommending the right fit for the campaign, and I work collaboratively with Creatives to inspire and execute. I am looking for an exciting and challenging role where I can offer strategic thinking, creative leadership, and operational rigor.
Overview
13
13
years of professional experience
Work History
Executive Producer, Post
Monks
Toronto, Global
09.2024 - 07.2025
- Working with the award-winning Studio team at Monks, I was an EP of Post Production.
- I worked with Tier One Brands like Adidas, Samsung, Google, Amazon and General Motors.
- Managed Tier 1 and Tier 3 broadcast and social campaigns for Buick and GMC (2026 models) with agency partners. Enhanced execution with analytics, and 2025 insights.
- As the Production SME, I created an AI Tool-kit for P&G. Along with Executive Creatives and technical SME's we drafted the SOW, costs and facilitated training for our client. I was also present as a client liaison with Accounts on shoots relevant to this project.
- Oversaw production budgets for integrated campaigns from $10k - $6mil. Pitched to clients, Tier 1 and 2 agencies, and managed alignment throughout the projects, some with up to 200 deliverables.
- Directed a team of post producers and artists to deliver integrated campaigns using AI, VFX, CG, and editorial, including Buick + GMC 2026, Samsung Galaxy AI Immersive/Broadcast, FIFA Club Cup Broadcast, Fetch Livestream Super Bowl Campaign.
- Optimized post-production workflows, improving project turnaround and set scalable standards for new Tier 1 automotive campaigns under GM's retainer.
- Collaborated with senior marketing leads, AOR,Tier 2 agencies, and analytics teams, presenting creative recommendations and influencing final messaging direction across multichannel deliverables. Presented to Leadership and Internal Executives – presented to client.
- Developed and delivered creative briefs, managed agency relationships, and provided data-driven recommendations to senior executives, influencing final messaging, creative direction, and channel mix.
- Established scalable project management processes, vendor onboarding protocols, and workflow efficiencies, reducing turnaround times across multi-market campaigns.
- Created systems with ops for the best ways to onboard vendors and freelancers, per client compliance.
Freelance
Anomaly, BBDO, Publicis, FCB, McCann, Cossette, Zulu, JWT
Toronto, Canada
01.2015 - 01.2025
- Leveraged my active relationships with numerous agencies in Toronto through focused collaborations in both integrated production and post-production.
- The diverse projects included clients like BMO, RBC, CIBC, TD, McDonald's, Canadian Cancer Society, Gov Can, Canadian Mint, Nike, Sick Kids, Labatt's and more.
- Led Tier 1 and Tier 2 campaign production across TV, digital, and experiential channels, ensuring compliance standards and brand consistency in regulated industries.
Sr Integrated Producer
Rethink
Toronto
01.2024 - 08.2024
- Strategized and trafficked for omnichannel (OOH, paid search, broadcast, print).
- Managed Tier 1 cross-format campaigns for Lays, Heinz, Philly, and Scotiabank, spanning Broadcast, social, OOH, and digital channels.
- Developed and presented creative briefs to clients and agencies, driving alignment on messaging strategy and execution.
- Reduced post production turnaround, revisions through optimized processes, achieving on-time, on-budget delivery.
- Partnered with insights teams to validate creative ideas, set the course for H2 goals.
- Produced Award Winning Campaigns: Cannes Lion, Effies, Webbies, One Show.
- Maintained a close working relationship with Creative through brainstorming to trouble shooting technical and production requirements.
- Was present on all shoots, post production and client reviews. Brought in early to troubleshoot with Client and Creative initial briefs.
- Leveraging my tech and production knowledge to create clear and concise plans and pitches for clients. Pivoting quickly when challenges of budget, time or creative came up.
Sr Integrated Project Manager
Blackjet Inc.
Toronto
09.2023 - 01.2024
- Oversaw multi-channel brand campaigns, aligning creative, development, and media teams to deliver 100% of projects on or ahead of schedule.
- Created and maintained SOWs for UX, UI, and SEO projects, ensuring clear project scope and deliverables.
- Introduced agile project management practices, replacing waterfall, improving team collaboration and reducing delivery times by 25%.
Director of Integrated Production
Motive: A PROJECT WORLDWIDE AGENCY
Toronto/LA/Denver
01.2023 - 08.2023
- Worked in both American and Canadian markets for NBA, Pepsico, Lays, IndyCar + Burger King.
- Scaled agency team from 3 to 25 members to serve Canadian market for PepsiCo delivering Broadcast and Experiential Campaigns.
- Led campaign planning, reporting, and insights development, improving post-campaign optimization.
- Negotiated vendor contracts and streamlined retainer utilization.
- Collaborated with brand stakeholders to ensure creative excellence and strategic alignment across all campaigns.
- Worked as hybrid Creative Resource Manager and Business affairs for Canadian markets, their expert in Quebec and Ontario unions and needs.
- Worked closely with French teams, helping QA pitches and final deliverables.
- Traveled with Creative, Account and Client for shoots, immersive campaigns and sporting event content captures.
Director of development + content production
RODEO
Toronto, Montreal
04.2012 - 05.2015
- Introduced the Quebec Studio to Toronto's major clients including McDonald's, BMO, RBC, and Coca-Cola, generating revenue in the first year.
- Produced integrated campaigns across broadcast, digital, and print, meeting strict compliance requirements for financial clients – in both Provinces.
- Produced French and English Campaigns.
- Mentored producers to improve budgeting accuracy and client satisfaction, with more business each year.
- All financial information went through me from scoping, forecasting to reconciling.
Education
BFA Honours - Visual Arts
York University
Skills
- Creative strategy and development
- Stakeholder collaboration
- Customer insights integration
- Scope of work (SOW) and retainer management
- Agency relationship leadership
- Budget and financial discipline
Art Exhibition Record
Joanna has been a represented artist at the AGO Commercial Gallery since 2010.
Timeline
Executive Producer, Post
Monks
09.2024 - 07.2025
Sr Integrated Producer
Rethink
01.2024 - 08.2024
Sr Integrated Project Manager
Blackjet Inc.
09.2023 - 01.2024
Director of Integrated Production
Motive: A PROJECT WORLDWIDE AGENCY
01.2023 - 08.2023
Freelance
Anomaly, BBDO, Publicis, FCB, McCann, Cossette, Zulu, JWT
01.2015 - 01.2025
Director of development + content production
RODEO
04.2012 - 05.2015
BFA Honours - Visual Arts
York University
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