Summary
Overview
Work History
Education
Skills
Timeline
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JOANA KIM BRADY

Los Gatos,CA

Summary


Dynamic individual with hands-on experience in B2B and B2C marketing and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Overview

2026
2026
years of professional experience

Work History

Sr. Channel Marketing Manager

Samsung Electronics America, B2B Mobility
09.2021 - Current
  • Define annual joint marketing strategies, objectives and measures of success across strategic partners (Ingram, TD Synnex, D&H and Vertex)
  • Enhance brand visibility within the channel by creating targeted marketing materials and promotions.
  • Develop comprehensive training programs for new channel partners, resulting in accelerated onboarding and improved performance.
  • Devise creative co-marketing campaigns in partnership with strategic allies (Intel, Microsoft, Google), fostering mutually beneficial growth opportunities.
  • Document plans with partners and manage executive business reviews, dashboard and reporting.
  • Develop and implement scalable partner demand generation programs with the regional marketing teams and partners to build pipeline, awareness, and engagement in support of partner sales growth, expanding market share, and pursuing pipeline targets. Activities include both in-person and virtual that are executed regionally, depending upon the prospects and customer targets.
  • Define and execute campaigns and programs to drive awareness, engagement, and growth with our solution providers and other strategic partners.
  • Build relationships with and work closely with regional marketing teams and alliance managers to develop go-to-market plans that create and accelerate demand with partners.
  • Work with a virtual cross-functional team of product marketing, sales enablement and marketing managers to ensure overall execution against strategic objectives and priorities
  • Set partner marketing targets and contribution goals to the business. Set metrics, analyze data, and be accountable for achieving the targets.
  • Manage MDF budget and funds to ensure partner investments deliver pipeline and ROI
  • Be an internal advocate for partners among key stakeholders

Sr. Channel Marketing Specialist

Fujitsu Computer Products of America, Inc.
02.2020 - 08.2021
  • Collaborate with strategic partners, distributors, DMRs, and e-tailers (Amazon, Best Buy, Newegg) in developing joint quarterly marketing plans
  • Nurture partner relationships to achieve marketing goals, drive pipeline as well as be an internal advocate for partners
  • Perform internal audits on various marketing programs to ensure quality
  • Define and keep track of KPIs on all marketing programs
  • Design marketing materials for co-branded campaigns to help partners create a pipeline
  • Manage partner portal site and partner rewards program platform
  • Manage initiatives with various internal teams to update channel partner microsites to improve digital merchandising of products that differentiate from the competition
  • Manage channel marketing MDF budget

Field & Channel Marketing Specialist for the Americas

Fujitsu Technology Business of America, Global Software Center (RunMyProcess, Workflow Application & Hybrid IT Solutions)
01.2016 - 01.2020
  • Managed events/tradeshows, email campaigns, that result in awareness and increased sales
  • Collaborated with channel partners (AWS and Citrix) on joint marketing campaigns, events, and content
  • Supported in-country sales activities to drive local acquisition and account growth
  • Delivered content syndication opportunities to gain market visibility
  • Undertook lead qualification activities to maximize the effectiveness of sales resources
  • Led the project management of rebuilding the partner portal
  • Managed outside agencies for various marketing projects such as solution briefs and datasheets

Global Marketing Communications for RunMyProcess

RunMyProcess
  • Created a social media strategy that drives traffic to our website and builds industry influence
  • Created and designed a global email campaign strategy to increase subscribers and conversions
  • Delivered a PR strategy working with the Global PR team
  • Worked with Fujitsu AR team to undertake AR and manage our input to appropriate briefings and reports

Marketing Manager

3CG Group, Inc. (Reseller/Consulting firm)
01.2014 - 01.2016
  • Responsible for creating corporate messaging that is seamless in all channels via social media, website, print, and digital
  • Excellent writing and editing skills to develop press releases and submissions to PR Web
  • Responsible for developing strategic social media messaging and blogging on Facebook, Twitter, LinkedIn, and Google+
  • Led and created content for email marketing campaigns, working with sales, and product management.
  • Knowledgeable of marketing automation tools such as MailChimp and ConnectWise.
  • Analyzed and tracked SEO analytics for all email marketing, social media, website, and press releases
  • Created and designed content for the monthly company newsletter using MailChimp
  • Coordinated and executed logistics around all customer events, securing vendors, booking locations, creating evites (Eventbrite)/emails, and onsite managing the events
  • Maintained partner/vendor relationships for joint marketing activities and events
  • Successfully developed, implemented, and managed the company’s new portal & microsites via GoDaddy and SquareSpace

Education

Bachelor of Arts Degree - Sociology

University of California At Irvine
Irvine, CA

Skills

  • Social media management
  • Digital marketing analytics
  • Digital marketing management
  • Graphic design proficiency
  • Business administration software proficiency
  • Proficient in Google Docs and Microsoft Office Suite
  • Teamwork and collaboration
  • Problem-solving
  • Time management
  • Attention to detail
  • Flexible and adaptable
  • Dependable and responsible

Timeline

Sr. Channel Marketing Manager

Samsung Electronics America, B2B Mobility
09.2021 - Current

Sr. Channel Marketing Specialist

Fujitsu Computer Products of America, Inc.
02.2020 - 08.2021

Field & Channel Marketing Specialist for the Americas

Fujitsu Technology Business of America, Global Software Center (RunMyProcess, Workflow Application & Hybrid IT Solutions)
01.2016 - 01.2020

Marketing Manager

3CG Group, Inc. (Reseller/Consulting firm)
01.2014 - 01.2016

Global Marketing Communications for RunMyProcess

RunMyProcess

Bachelor of Arts Degree - Sociology

University of California At Irvine

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JOANA KIM BRADY