Joan White

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
• Completed thorough research into assigned topics.
• Performed keyword research to optimize content for SEO.
• Monitored competitor content to identify areas for improvement in client campaigns.
• Provided writing support in fast-paced environment for variety of public-facing materials.
• Created content strategies for digital media.
• Optimized website content and images to improve search engine rankings.
• Created customized marketing materials to increase product awareness.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Researched and analyzed industry trends to inform search marketing strategies.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Managed search engine marketing budgets and tracked campaign performance.
• Implemented pay-per-click campaigns to increase website traffic and conversions.
• A-B tested ad campaigns to optimize performance and drive improved ROI.

• Served as Chief Writer for multi-language company for 1 year.
• Primary function was to write copy for aggregator sites
• Site consisted of landing pages, content writing articles, company reviews, and product descriptions.
• Performed site audits, set SEO strategy and conducted it, and wrote meta and alt tag descriptions.
• Proofread and edited all non-English-speaking writers' articles to ensure proper English and grammar rules were followed.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Completed thorough research into assigned topics.

• Helped customers learn and navigate complicated software solution for driving their dropshipping businesses.
• Helped large volume of customers every day with a positive attitude and focus on customer satisfaction.
• Responded to customer calls and emails to answer questions about products and services.
• Demonstrated high attention to detail, organization and management of multiple tasks and projects simultaneously.
• Evaluated customer information to explore issues, develop potential solutions, and maintain high-quality service.
• Addressed customer account discrepancies and concerns.
• Communicated with clients regarding account services, statements, and balances.
• Adapted to new applications and maintained knowledge of current technologies.
• Facilitated communications through management of inbound and outbound customer calls.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Handled customer inquiries and suggestions courteously and professionally.
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Offered advice and assistance to customers, paying attention to special needs or wants.
• Responded to customer requests for products, services, and company information.
• Clarified customer issues and determined root cause of problems to resolve product or service complaints.
• Utilized customer service software to manage interactions and track customer satisfaction.
• Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.

• Developed website with product descriptions, payment gateway, Facebook advertising, autoresponder email sequences, and traffic analytics software.
• Identified business development challenges and customer concerns for proactive resolution.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Created and monitored promotional approaches to increase sales and profit levels.
• Directed market expansions to propel business forward, meet changing customer needs. Developed innovative sales and marketing strategies to facilitate business expansion.

Distributor of petroleum products to homes and commercial locations including mills, gas stations, mining operations, farmers and fishers. In 15 years profits increased 750%

• Managed purchasing, sales, marketing and customer account operations.
  Interacted well with customers to build connections and nurture relationships.
• Negotiated price and service with vendors to decrease expenses and increase profit.
• Conducted sales calls to commercial lubricant accounts.
• Wrote tenders for government contracts.
• Monitored daily inventory shrinkage.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Prepared bank deposits and handled business sales, returns and transaction reports.
• Put together realistic budgets based upon costs and fees for successfully operating business.
• Trained and motivated employees to perform daily business functions.
• Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
• Adhered to provincial regulatory and policies.