Summary
Overview
Work History
Education
Skills
Timeline
Online Portfolio
Volunteer Experience
Hi, I’m

Joan Santiago

Winnipeg,Manitoba
Joan Santiago

Summary

Enthusiastic and result-oriented advertising and publications professional with 5 years of experience driving consumer engagement and enhancing brand image to generate revenue. Led campaigns resulting in positive feedback and exponentially increased interaction from target audience members. Team player with strength in coordinating with colleagues and industry experts to manage successful advertising work.

Overview

5
years of professional experience
9
years of post-secondary education

Work History

Pacific Racing And Sports Betting, Ltd.

Publications and Advertising Manager
08.2018 - 12.2023

Job overview

· Managed the Publications Department that catered to all the publishing and marketing needs of the company, with its fifteen (15) branches, and four (4) clients.

· Built a strong client base through social media and digital platforms, from none, to more than 80,000 Facebook followers.

· Propagated the number of clients through the use of email marketing platform. From 70+ email subscribers climbed to more than 3,000.

· Headed the distribution and creation of marketing materials like the weekly flyers, posters, and videos. I have also served as the primary copywriter on advertising campaigns for successful company promotional launches

· Liaised with different media outfits for a write-up or feature article about the company.

· Expanded client base by consistently delivering efficient online customer support, and ensuring complete client satisfaction through effective digital engagement through answering comments and private messages to the company.

· I was directly reporting to the Managing Directors (Australians) of the company and performed other functions directed by the them such as monitoring market price movements of our products and of the competitors.


Education

PACE - University of Winnipeg
Winnipeg, Manitoba

Marketing Management
01.2024 - Current

University Overview

University of The Philippines Open University
Philippines

Doctor in Communication
01.2019 - 01.2024

University Overview

currently on leave of absence

Benguet State University
Benguet, Philippines

Master in Development Communication
01.2015 - 01.2018

University Overview

Presented to the First International Conference and Eighth Annual Scientific Meeting of the Association of Development Communication Educators and Practitioners (ADCEP) my Master’s Thesis entitled Finding the Essence on the Lived Experiences of Filipino Expats on their Encounters with Rascalism in Port Moresby, Papua New Guinea – A Phenomenological Inquiry

University of the Philippines

Los Banos, Laguna Philippines

Benguet State University

Master in Non-Formal Education- ALS (Alternative Learning System)
06.2018 - 12.2018

University Overview

  • Finished three (3) units in methods and strategies in teaching ALS (Alternative Learning System)

Ama Computer College
Quezon City, Philippines

Bachelor of Arts, Mass Communication major in Broadcasting

University Overview

Graduated with Latin Honors - Cum Laude

Skills

Proficient in using Microsoft Word, Excel and Powerpointundefined

Timeline

PACE - University of Winnipeg
Marketing Management
01.2024 - Current
University of The Philippines Open University
Doctor in Communication
01.2019 - 01.2024
Publications and Advertising Manager
Pacific Racing And Sports Betting, Ltd.
08.2018 - 12.2023
Benguet State University
Master in Non-Formal Education- ALS (Alternative Learning System)
06.2018 - 12.2018
Benguet State University
Master in Development Communication
01.2015 - 01.2018
Ama Computer College
Bachelor of Arts, Mass Communication major in Broadcasting

Online Portfolio

Online Portfolio

https://www.facebook.com/PacificRacingPNG

https://photos.app.goo.gl/exSeg57Rx5kDukAz8

https://photos.app.goo.gl/RXBbj5TQ35MyeRVYA

https://photos.app.goo.gl/UP7fU8PPDQ6RUpZF9

https://photos.app.goo.gl/5MhhQe5FreWNAPvn6,

Volunteer Experience

Volunteer Experience
  • St. Joseph’s International Catholic College, Port Moresby, 2015, Media and Publicity Committee Member, Facilitated the marketing strategies in information dissemination drive for St. Joey’s alumni reunion in preparation for the centennial celebration of St. Joey’s last 2016, Developed and created the St. Joey’s Official Facebook page that was an effective and useful tool in locating St. Joey’s previous officers and students all over the world, Launched a successful reunion program for the alumni of St. Joey’s
  • Zumbathon Dance Charity Event, The Ella Murray International School, Port Moresby, 2013, Organizer, Organized and administered fundraising final events in Zumbathon Dance Charity Program, Developed the marketing strategy for the effective sale of the program tickets, including the conceptualization of advertisement tools such as flyers, free fitness classes, information dissemination campaign through direct engagement with other valuable institutions who share the same cause, Raised funds of K7000 from the one day charity event which was consequently donated to a Non-Government Organization for orphaned children in Port Moresby

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Joan Santiago