Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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JOAN AREVALO

Edmonton,AB

Summary

I am a photographer and videographer specializing in creating visual content for the gastronomic industry. With solid experience in capturing the essence of food and beverage products, my focus is on highlighting the quality, flavor, and aesthetics of each dish and cocktail. My ability to combine advanced photography techniques with a deep understanding of the gastronomic sector allows me to create images and videos that are not only visually appealing but also tell stories that connect with the audience and enhance brand presence on social media and other digital platforms.

Overview

Work History

Gastronomic photographer and videographer

El Cortez Mexican Restaurant
04.2024 - Current
  • Content Creation: Develop and produce photographic and video content for digital marketing campaigns, focusing on highlighting the authenticity and vibrant atmosphere of the restaurant.
  • Event Coverage: Capture key moments during events and celebrations at El Cortez, ensuring the images reflect the energy and essence of the venue.
  • Product Photography: Conduct photo sessions for the menu, showcasing the presentation of dishes and drinks for use on social media and promotional materials.
  • Preparation and Recipe Videos: Produce short videos showcasing the preparation of dishes and cocktails, creating engaging content to share on Instagram and other platforms.
  • Collaboration with the Marketing Team: Work closely with the marketing team to develop visual strategies that align with the restaurant’s promotional and branding goals.
  • Editing and Post-Production: Perform photo and video editing, adjusting color, contrast, and framing to maintain visual consistency and quality across all published content.
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Planned and prepared for on-location and studio shoots.
  • Captured stunning images by utilizing various lighting techniques and creative compositions.

Gastronomic Photographer and Videographer

The Mash eats
08.2024 - 08.2024
  • Product Composition and Lighting: Expertly composed and lit each product shot to enhance the visual appeal of pizzas, beverages, and other menu items
  • Carefully balanced natural and artificial lighting to create mouth-watering images that highlight texture, color, and presentation.
  • Content Creation: Developed a wide range of visual content, including high-quality photos and videos, tailored to showcase The Mash’s unique offerings
  • Focused on creating engaging content that effectively communicated the brand’s identity across various digital platforms.
  • Editing and Post-Production: Managed the full editing process, ensuring all photos and videos met the highest standards
  • This included color correction, contrast adjustments, and fine-tuning composition to maintain a consistent and polished visual style across all content.
  • Creative Strategy Collaboration: Worked closely with the marketing team to develop and implement creative strategies that aligned with The Mash’s branding goals
  • Ensured that all visual content not only looked stunning but also served the broader objectives of the business.
  • Digitally edited photos to enhance appearance.
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Edited, toned, captioned, and uploaded photographs for publication.

Education

Bachelor's Degree in Mathematics -

Universidad Pedagógica Nacional
Bogotá, Colombia
04.2015

Skills

  • Photo editing
  • Composition
  • Lighting mastery
  • Video Editing
  • Social Media
  • Creative vision
  • Adobe Creative Suite
  • Final cut pro
  • Adobe Photoshop
  • Digital Photography
  • Retouching and color correction
  • Advanced Camera Skills
  • Creative artistic vision

Accomplishments

  • Increased Patron Satisfaction: Key contributor to elevating the restaurant's rating on review platforms, enhancing its reputation and customer attraction.
  • Reduced Kitchen Expenses: Successfully reduced kitchen operating costs by 10% through streamlining processes and renegotiating vendor contracts.
  • Three best-rated Edmonton: Experts recommended El Cortez as the Top 3 Mexican Restaurants in Edmonton, in 2024.
  • Reduced Food Waste: Decreased food waste by 15% with new inventory system implementation.
  • Enhanced Kitchen Efficiency: Accelerated dish output by 25% through cooking line optimization.
  • Mentorship and Team Building: Successfully mentored over 15 junior team members, fostering a cohesive and effective kitchen environment at El Cortez.

Languages

English
Professional Working
Spanish
Native or Bilingual

Timeline

Gastronomic Photographer and Videographer

The Mash eats
08.2024 - 08.2024

Gastronomic photographer and videographer

El Cortez Mexican Restaurant
04.2024 - Current

Bachelor's Degree in Mathematics -

Universidad Pedagógica Nacional
JOAN AREVALO