Joa Cavalcanti

• Leading sales and business development efforts across diverse verticals, including financial institutions, asset managers, logistics providers, and supply chain organizations, driving revenue growth and market expansion.
• Overseeing a Sales Development Representatives (SDRs) team and coordinating with the marketing team to design and execute impactful campaigns, aligning strategies with company objectives to optimize lead generation and customer engagement.
• Mentoring and developing talent within the sales team, fostering a high-performance culture focused on innovation, customer success, and measurable results.
• Spearheading the adoption and integration of advanced AI-powered solutions within the SaaS platform, enhancing data analysis, operational efficiency, and client decision-making capabilities.
• Cultivating strategic relationships with key stakeholders across industries, securing partnerships and facilitating Proof of Concept (PoC) projects to demonstrate value and scalability.
• Driving go-to-market (GTM) strategies tailored to regional and industry-specific needs, leveraging cross-functional collaboration to achieve sustainable business growth.
• Representing the company at industry conferences and forums, promoting innovative approaches to supply chain transparency and accountability through technology-driven solutions.

· Responsible for directing a team of ten AE & Channel Partners in Canada, the US, and LATAM, increasing territory revenues over four years, outperforming the prior year’s target by 78%, and reporting directly to the Chief Revenue Officer.

· Implemented GTM and disciplines, prioritizing targeted verticals and addressable accounts.

· Collaborating with the marketing team to develop account-based strategies and programs for high-value pipeline generation, acceleration, and customer expansion.

· Defined key metrics in collaboration with marketing, overseeing sales campaigns, enablement programs, and BDR & SDR activities.

· Acting as a business and commercial advocate within the Sales team, offering mentorship and advice on maintaining high standards within customer-facing interactions and software sale pursuits.

· Leading and coordinated zone initiatives for business improvement, process enhancement, and knowledge management to advance business objectives.

· Setting and promoting weekly calls and monthly and quarterly sales objectives.

· Cultivated vast and robust relationships with key organizations and professionals to support and establish future business growth objectives.

· Collaborating with HR and Senior Management to establish staffing policies, team planning, compensation, and benefits programs within the Sales teams.

· Managed and grew sales pipeline with deals averaging 150k+ in annual contract value (ACV).

· Consistently surpassed quotas, earning recognition as a top-performing salesperson for three consecutive years.

· Boosted revenue by closely collaborating with account executives to evaluate regional performance and design innovative sales strategies.

· Designed and executed regional sales programs, streamlining market operations and ensuring alignment with overall business objectives.

· Achieved regional sales targets by crafting targeted strategies, coordinating sales team efforts, and nurturing relationships with key accounts.

· Collaborated with the Customer Success team to drive renewals and minimize churn. And enhance customer satisfaction.

· Oversaw the management of critical accounts nationwide, which involved demand generation, partner development, accurate forecasting, quota attainment, and strategic sales presentations for short, mid and long-term opportunities.

· Managed and grew sales pipeline with deals averaging 150k+ in annual contract value (ACV).

· Consistently surpassed quotas, earning recognition as a top-performing salesperson for three consecutive years.

· Boosted revenue by closely collaborating with account executives to evaluate regional performance and design innovative sales strategies.

· Designed and executed regional sales programs, streamlining market operations and ensuring alignment with overall business objectives.

· Achieved regional sales targets by crafting targeted strategies, coordinating sales team efforts, and nurturing relationships with key accounts.

· Collaborated with the Customer Success team to drive renewals and minimize churn. And enhance customer satisfaction.

· Oversaw the management of critical accounts nationwide, which involved demand generation, partner development, accurate forecasting, quota attainment, and strategic sales presentations for short, mid and long-term opportunities.

· Secured new business by employing prospecting, cold calling, and delivering compelling sales presentations.

· Consistently surpassed sales quotas by achieving 115% in 2011 and 117% in 2012.

· Managed accounts in the Canadian east coast territory.

· Collaborated on indirect and direct sales to Enterprise Accounts, driving significant revenue growth.

· Established strategic alliances in new markets and promoted long-term business expansion.

· Leveraged extensive product knowledge to strengthen customer relationships and build rapport with new clients.