Reliable professional experienced in Brand Management, Marketing Plans & Implementation, Project Management, Digital Marketing, Business Intelligence, Data Analytics, and Supply Chain Management. Skilled in market research, creating effective campaigns, diverse projects, and optimizing sales or conversion strategies. Strong communicator producing high-quality content and team player dedicated to driving business success through strategic initiatives, focusing on brand management and data analytics for optimization.
Hi, I’m
Jamie Matibag
Marketing and Multimedia Analyst
Victoria,British Columbia
Summary
Overview
12
years of professional experience
6
years of post-secondary education
10
Certificates
7
Leadership Experience in Product and Brand Marketing field
Work History
University of VictoriaVictoria, BC
Marketing Assistant
Aug.2022 - Current (3 education.years_Label & 1 education.month_Label)
Job overview
- Coordinated projects within the University Marketing team, serving as project coordinator for catalyst projects.
- Collaborated with University Marketing and Communications to manage online news, email distribution, and social media.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Provided administrative support and project assistance across various UC + M Teams.
- Managed Media Relations team, handling media requests and distribution.
- Proficiently used MS Office, Adobe Creative Suite, and content management systems.
- Tracked marketing efforts in real-time and generated leads through targeted campaigns.
- Increased brand awareness with effective marketing strategies and social media campaigns.
- Supported product development with marketing materials for sales presentations and client meetings.
- Analyzed and visualized data to inform strategic decisions and improve marketing effectiveness.
- Managed marketing databases and maintained documentation for projects and milestones.
- Analyzed data to uncover insights and opportunities for strategic decisions.
- Generated reports and presentations to communicate insights and recommendations.
- Contributed to successful campaign launches and enhanced customer engagement through targeted marketing.
- Supported revenue growth with PPC campaigns and updated financial data and reports.
- Assisted in driving revenue growth by managing pay-per-click advertising campaigns on Google Ads and social media platforms.
- Wrote engaging and successful marketing, advertising, and website copy.
- Streamlined marketing processes, optimizing efficiency through the use of project management tools and software.
- Enhanced overall marketing strategy by providing detailed reports on campaign performance and recommending data-driven adjustments for improvement.
- Utilized specialized software to capture and process data.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.
- Supported content creation for corporate social responsibility initiatives, showcasing company values and community involvement efforts to strengthen brand reputation.
- Maximized advertising efforts by developing or supporting content for media relations, corporate communications, and social media posts via Content Management System and Social Media Platforms.
University of VictoriaVictoria, BC
Internet Strategies Administrative Assistant
Apr.2022 - Aug.2022 (4 education.months_Label)
Job overview
- Provided administrative support and project assistance to the University Internet Strategies team.
- Supported Communications & Marketing department with administrative and HR tasks.
- Assisted Media Relations team with media-related requests and distribution.
- Managed departmental SharePoint site and supported team with computer applications.
- Ensured efficient office operations through document management and organization.
- Maintained confidentiality and handled sensitive information with strict privacy policies.
- Scheduled meetings and managed office supplies to support daily operations.
- Managed databases and recorded customer data accurately.
Improved office efficiency through streamlined administrative processes. - Supported staff with scheduling, travel arrangements, and document preparation.
- Developed and updated spreadsheets and databases for performance tracking.
- Coordinated office events and maintained industry best practices in administrative tasks.
- Managed communication channels and facilitated collaboration among teams.
- Compiled data and prepared reports for management review.
- Managed expense reports and supported budget management.
- Facilitated team meetings and coordinated project progress tracking.
- Negotiated contracts and managed vendor relationships for office supplies and services.
- Assisted in special projects and contributed to operational improvements.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Managed filing system, entered data and completed other clerical tasks.
- Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
- Maintained up-to-date knowledge of industry best practices and office software updates to maximize efficiency in administrative tasks.
- Developed and updated spreadsheets and databases to track, analyze, and report on performance and other data.
Gardenia Bakeries Philippines Inc.Laguna, Philippines
Assistant Product Manager
Oct.2019 - Nov.2021 (2 education.years_Label & 1 education.month_Label)
Job overview
- Developed and executed strategic marketing plans for Neubake and Non-filled Buns, enhancing brand equity and driving business growth.
- Managed product lifecycle from concept to discontinuation, conducting market research and competitor analysis to optimize performance.
- Led cross-functional teams in executing marketing strategies, boosting brand visibility and market share.
- Implemented SEO strategies and digital campaigns, increasing online presence and driving website traffic.
- Mentored marketing teams, fostering skill development and achieving marketing objectives efficiently.
- Devised content strategy to effectively engage target audiences.
- Consulted with product development teams to enhance products based on customer interest data.
- Worked closely with R&D teams on new product innovation, resulting in a steady pipeline of promising concepts for future development.
- Assisted in establishing pricing strategies, ensuring competitiveness within the market while maintaining profitability goals.
- Analyzed consumer feedback for continuous improvement in product design and functionality.
- Contributed to the development of training programs for both internal staff and external partners, promoting a thorough understanding of product functionality.
- Monitored inventory levels closely to maintain optimal stock availability for customers without overstocking or creating obsolescence issues.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Led non-filled buns team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Optimized email campaigns to increase open and click-through rates.
- Coordinated trade show appearances showcasing company products, driving brand awareness and generating leads for the sales team.
- Liaised with clients to better understand business needs and current market landscape.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Led cross-departmental collaboration efforts in support of efficient project execution, ensuring timely delivery of quality products.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Supported sales teams with training materials and presentations, boosting their knowledge of product offerings and enhancing their ability to sell effectively.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Nursery Care Corp.Pasay City, Philippines
Category Merchandise Manager
Jun.2018 - Oct.2019 (1 education.year_Label & 4 education.months_Label)
Job overview
- Managed Nursing & Feeding and Personal Care product categories for babies and moms.
- Developed product assortments and allocated merchandise to stores.
- Prepared sales plans, conducted monthly category reviews, and analyzed performance.
- Coordinated with marketing for brand highlights and launches.
Maintained category sales and gross margins through effective merchandising strategies. - Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
- Negotiated pricing with vendors to achieve maximum profitability.
- Cultivated strong relationships with vendors to maintain and improve levels of customer service.
- Enhanced visual presentation of products, driving customer engagement and boosting sales conversion rates.
- Researched and evaluated potential suppliers to determine best fits for company needs and to identify cost savings opportunities.
- Spearheaded annual budgeting process for merchandise department, achieving financial targets while maintaining optimal product mix.
- Drove revenue growth by implementing targeted promotional campaigns aligned with market demands.
- Completed monthly profit and loss performance reports.
- Revamped pricing strategy based on comprehensive competitive analysis leading to higher margins without sacrificing sales volume.
- Optimized stock levels by implementing an effective replenishment system, reducing stockouts and overstock situations.
- Reduced markdowns by optimizing inventory management processes and implementing demand forecasting techniques.
- Coordinated cross-functional teams to execute successful product launches within tight deadlines.
Human Nature (Gandang Kalikasan, Inc.)Laguna, Philippines
Category Associate
Oct.2017 - Jun.2018 (8 education.months_Label)
Job overview
- Managed Body Care, Body Cleansing & Sun Care brand categories.
- Developed product innovation briefs and coordinated brand activities.
- Crafted comprehensive marketing plans across digital, retail, and web channels.
- Developed and implemented marketing strategies for assigned categories, driving increased brand awareness and market share.
- Streamlined procurement processes, resulting in reduced order cycle times and improved efficiency.
- Developed pricing strategies that balanced profit margins with customer satisfaction, contributing to higher overall sales revenue.
- Implemented data-driven decision-making processes in the evaluation of vendor proposals, ensuring optimal value for the organization.
- Managed cross-functional teams to ensure timely delivery of project milestones and achieve business objectives.
- Assisted in the development of training materials for procurement staff, enhancing their knowledge of best practices within the industry.
- Increased cost savings by identifying opportunities for process improvements and implementing strategic sourcing initiatives.
- Managed a diverse portfolio of products within the category, ensuring optimal assortment and inventory levels to meet customer demand.
- Built partnerships with assigned retailers and buyers through presentation of market trends and shopper data.
- Formulated business recommendations and alternative solutions based on statistical data.
Descorp Inc.Muntinlupa City, Philippines
Brand Manager
Sep.2015 - Oct.2017 (2 education.years_Label & 1 education.month_Label)
Job overview
- Oversaw marketing for multiple brands including QuickFX, Solstice Sunscreen, Pure Love, Casa Hair Cellophane, and Miine Beauty Tools.
- Planned and executed product launches and strategic marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led cross-functional teams in product development and market research initiatives.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Conducted research and analysis to determine brand positioning and messaging.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Mentored junior team members, fostering professional growth and development within the department.
- Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Researched and identified new opportunities for product and brand development.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Coordinated with design and media teams to develop high-quality creative assets.
Rustan Marketing Corporation
Marketing Assistant
Jan.2013 - Jan.2015 (2 education.years_Label)
Job overview
- Managed premium fragrance brands including Lacoste, Hugo Boss, D&G, and James Bond.
- Orchestrated quarterly product launches and executed marketing plans & campaigns for successful launches through meticulous coordination of promotional events and activities.
- Supported marketing efforts through detailed market research and competitor analysis.
- Assisted in driving revenue growth by managing and producing engaging content on social media platforms and strategic in-store promotional plans.
Collected, analyzed and summarized data and trends to provide marketing tracking and research. - Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
RGC Group (Uratex Philippines)Muntilupa City, Philippines
Trade Marketing Associate
Jun.2012 - Jan.2013 (7 education.months_Label)
Job overview
- Directed trade marketing activities for accounts like Homeworld, Metro Gaisano, Rustan's and Shopwise.
- Boosted brand visibility by implementing below-the-line marketing plans through strategic trade marketing initiatives and promotional campaigns.
- Enhanced brand visibility through effective merchandising and promotional strategies.
- Evaluated the effectiveness of promotional campaigns through data analysis, refining strategies based on results for future success.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Assembled reports and presentations to share insights and recommendations with stakeholders based on KPI monitoring results.
Education
University of VictoriaVictoria, BC
Diploma in Business Administration from Business, Management, Marketing, And Related Support Services
Jan.2022 - Jan.2024 (2 education.years_Label)
University Overview
- Final Grade: 92.92%
- Professional Development Studies: Business Intelligence and Data Analytics, 2023
- Professional Development Studies: Business Communication, 2022
- Professional Development Studies: Administrative Technology, 2023
Asia Pacific CollegeMakati City, Philippines
Bachelor's Degree from Business, Management, Marketing, and Related Support Services
Jun.2008 - May.2012 (3 education.years_Label & 11 education.months_Label)
University Overview
- 3.5/4.0 GPA
- Graduated cum laude
- Consistent Honour Roll, 2008-2012
- Recipient of Citi Intern Excellence Award, 2012
- 80% Scholarship, 2008, from Armed Forces of the Philippines
- VP for Finance of Asia Pacific Junior Marketing Association, 2009 to 2012
- Educational Credential Assessment
o International Credential Evaluation Service (ICES), Canada
o Evaluation Date: January 10, 2022
Credential: three-year bachelor’s degree
Skills
Problem Solving
undefinedCertification
Google Ads - Measurement Certification
Languages
English
Bilingual or Proficient (C2)
Filipino
Bilingual or Proficient (C2)
Awards
Awards
- Service Superstar Award - 2023
- Cum Laude - 2012
- Citi Intern Excellence Award -2012
- Duty Award - CAT - 2008
Accomplishments
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 10 staff members.
- Resolved product issue through consumer testing.
- Achieved 65% growth of the brands handled and increase in market
share by 40%. - Collaborated with team of 5-10 in the development of various projects.
Software
Content Management System (Wordpress, Drupal, Cascade, etc)
Google Analytics
Meltwater Media Monitoring
Asana Project Management
MS Project
Email Marketing Platforms (MailChimp, Envato, Checklist, etc)
CRM (Salesforce, HubSpot, Monday, Atlassian, Trello etc)
Hootsuite Social Media Marketing and Management Tool
Business Intelligence Tools (MS Power BI, Tableu)
Google Workspace
Meta Ads and Ads Manager
SAP and FAST Finance Reporting
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Basic Programmatic Certification
06-2024
Google Analytics Individual Qualification
03-2024
Micro-Certificate in Administrative Technology
12-2023
Micro-Certificate in Business Intelligence and Data Analytics
12-2023
Meltwater Social Listening with Explore: Foundations
11-2023
Google Ads - Measurement Certification
10-2023
Hootsuite Platform Certification
10-2023
Google Analytics (GA4) Training
07-2023
Professional Development Certificate in Business Communication
01-2023
Marketing Assistant
University of Victoria
Aug.2022 - Current (3 education.years_Label & 1 education.month_Label)
Internet Strategies Administrative Assistant
University of Victoria
Apr.2022 - Aug.2022 (4 education.months_Label)
International Credential Evaluation - Educational Credential Assessment (ECA)
01-2022
University of Victoria
Diploma in Business Administration from Business, Management, Marketing, And Related Support Services
Jan.2022 - Jan.2024 (2 education.years_Label)
Assistant Product Manager
Gardenia Bakeries Philippines Inc.
Oct.2019 - Nov.2021 (2 education.years_Label & 1 education.month_Label)
Category Merchandise Manager
Nursery Care Corp.
Jun.2018 - Oct.2019 (1 education.year_Label & 4 education.months_Label)
Category Associate
Human Nature (Gandang Kalikasan, Inc.)
Oct.2017 - Jun.2018 (8 education.months_Label)
Brand Manager
Descorp Inc.
Sep.2015 - Oct.2017 (2 education.years_Label & 1 education.month_Label)
Marketing Assistant
Rustan Marketing Corporation
Jan.2013 - Jan.2015 (2 education.years_Label)
Trade Marketing Associate
RGC Group (Uratex Philippines)
Jun.2012 - Jan.2013 (7 education.months_Label)
Asia Pacific College
Bachelor's Degree from Business, Management, Marketing, and Related Support Services
Jun.2008 - May.2012 (3 education.years_Label & 11 education.months_Label)
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