Following the inclusion of avian and swine business to the newly formed Livestock Business Unit, I manage the sales forces for all livestock species in western Canada
My focus is on building a solid, unified team to deliver value to the livestock sector and to BI.
Director
Ponoka Stampede Association
01.2012 - Current
In this role I am part of a 15 member executive board that oversees one of North America’s premiere rodeo events
My role is to oversee the chuckwagon races at the Stampede
I oversee approximately 75 volunteer and paid staff in this capacity
I also actively participate in the financial governance of the event at the board level.
Regional Sales Manager
Boehringer Ingelheim Animal Health Canada Inc
05.2017 - 04.2021
In this role I helped combine Merial and Boehringer people into a unified bovine sales force in western Canada
We have been very successful in growing our business despite the challenges associated with combining two large, diverse groups
I have also been successful in implementing Key Account Management practices within the BI system, and I have contributed to better cooperation between sales, marketing, and customer care people.
Regional Sales Manager
08.2016 - 05.2017
In this role I guided a diverse team of representatives through a challenging transition while delivering solid sales results and maintaining good morale
Responsibilities included coaching, monitoring sales results, developing and implementing marketing strategies, fostering effective CRM usage, and ensuring compliance with company policies in the field.
Senior Account Executive
Merial Canada, MSD AGVET and Merck AGVET
08.1988 - 07.2016
In this position I participated in the launch of many products and services on the production animal and pet sides of the business, and have been responsible for over $75 million in sales during my tenure
During this time I have developed extensive contacts in the animal health and animal agriculture industries, and an excellent understanding of the Canadian animal health market and the personalities that drive it
I fostered a strong relationship with the other team members in my region and served as a source of advice for many of them on matters both technical and personal
I have also served as a willing resource for marketing strategies, strategic planning, and personnel decisions
I demonstrated an unwavering commitment to customer service over the 28 years in this position, maintaining premium service to large accounts while prospecting for new ones
I have extensive knowledge of the beef, dairy, equine, and companion animal sectors, and a working knowledge of the swine industry
My grass-roots experience at the producer level gives me a unique perspective of the people who drive animal agriculture and the opportunities available to us
I have extensive experience in the animal health sphere, including the genomics business
I have extensive experience dealing with beef and dairy customers
I can comfortably converse with PhD research scientists, veterinarians, small producers, large agri-business operators, and everyone in between.
Coach
Beaumont Minor Baseball Association
01.2006 - 01.2016
I have coached at various levels of minor baseball and participated in several coaching training programs via the National Coaching Certification Program.
Education
B.Sc. Agriculture - Animal Science
University of Alberta
Edmonton, AB
1988
Skills
SKILLS and EXPERTISE:
Sales Skills
Presentation Skills
Financial Acumen
Coaching Skills (Including National Coaching Certification Program training)
Conflict Resolution
Negotiation Skills
Strong Proficiency in Animal Agriculture and the Life Sciences
Proficient with Microsoft and Apple Platforms and Applications