Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jim Cover

Newmarket,ON

Summary

Seasoned digital executive known for driving technical implementations, pioneering marketplace expansions, and optimizing end-to-end eCommerce operations. Proven leadership in scaling online businesses for globally recognized brands. Proficient in diverse eCommerce platforms (Salesforce Commerce Cloud, Shopify, Magento, VTEX), leading marketplaces (Amazon, BestBuy, WalMart, Wayfair), and adept in SEM tools and ERP systems. Recognized for orchestrating impactful migrations, implementing innovative integrations, and enhancing user experiences across varied digital landscapes.

Overview

12
12
years of professional experience

Work History

Vice President – Ecommerce

Cosmo Music Company Ltd.
07.2022 - Current
  • Orchestrating migration to VTEX ecommerce platform, enhancing user experience and scalability for cosmomusic.ca
  • Implementing ChannelEngine marketplace aggregator for streamlined integrations, driving operational efficiency, and with immediate plans to expand into international marketplaces, and Managing end-to-end eCommerce operations, overseeing product lifecycle, digital marketing, and demand generation strategies
  • Directly managing diverse demand generation activities, optimizing platforms like Google Ads and Google Merchant Center, and enhancing campaign effectiveness without external agencies
  • Playing a key role in transitioning ERP to Microsoft Dynamics F&O, improving operational efficiency and data accuracy
  • Contributing significantly to optimizing our data middleware, Cinchy, as a central integration hub and PIM system for streamlined operations and data management
  • Collaborating cross-functionally with IT, marketing, sales, and supply chain teams, driving cohesive strategies and unified goals alignment.

Ecommerce Manager

Geox Canada
10.2020 - 07.2022
  • Responsible for all end-to-end geox.com/ca activities including all digital marketing initiatives, P&L, platform management, final-mile optimization, customer service and more
  • Increased revenue by 42% in 2021 compared to 2020 and increased traffic by more than 60%
  • Manages all online marketplace initiatives including opening new marketplaces, managing all promotions and digital marketing, negotiating contacts, managing listings, CS, implementing a marketplace aggregator software (Channel Advisor) etc
  • Responsible for local technological and UX improvements
  • Implementing live-financing, 3D foot-size scanning technology, improving Salesforce's Einstein AI, etc.

Ecommerce Manager

Zwilling J.A. Henckels Canada LTD.
02.2018 - 01.2020
  • Salesforce Builds: Successfully built, configured, and launched a Salesforce Commerce Cloud ecommerce re-platform as part of a global project from Zwilling HQ
  • Zwilling.ca: Increased revenue on Zwilling.ca by 80% in 18 months
  • Managed all platform integrations, lead all development initiatives, implemented, and maintained all SEM activities
  • Amazon: Increased Amazon revenue by 145% within my first 10 months
  • Negotiated and managed a 6-figure AMS spend focusing on display and retargeting campaigns resulting in an $11 ROAS
  • Wayfair: Negotiated pricing, contract, and back-end promotions with Wayfair Canada
  • Owned the Wayfair business end-to-end including integrations, training, etc.

Ecommerce Manager

Nine West Canada
02.2017 - 02.2018
  • Increased revenue 55% YoY through merchandising strategy including enhanced product information on product pages, implementing AI based cross-sells, SEO and more
  • Increased and traffic to the site by 24% YoY with a strategic demand-generation strategy
  • Managed relationships with all development, design, and operational agencies
  • Worked directly with marketing team to develop social media, website, and email marketing content.

Manager of Customer Care & Engagement – Canada & LATAM

Microsoft
10.2016 - 02.2017
  • Managed improvements to the overall purchase and post-purchase experience on MicrosoftStore.com in Canada, Brazil, Mexico and across Latin America
  • Used data, listening mechanisms and more to derive insights into common issues and roots causes and used those insights to drive change
  • Was the lead advocate for action plans to resolve customer impacting scenarios and improve conversion rate and revenue while increasing customer satisfaction.

Officer of Ecommerce – Digital Operations and Marketing

Canada Post
10.2014 - 10.2016
  • Managed relationship with IT team (Innovapost) to submit, scope out, and schedule site changes including new features, bug fixes and cascading code changes
  • Affiliate Marketing manager in charge of all affiliate marketing initiatives at Canada Post, boasting a 50% YOY increase in revenue since taking over
  • Ecommerce SME at Canada Post for the new ecommerce platform build project, assisting with the RFI and RFP process, to SAP Hybris

Customer Success/Email Marketing Manager

Bounteous (Formerly Demac Media Inc.)
06.2013 - 10.2014
  • Managed all ecommerce projects and communications for Bounteous' Agile Merchant Partners including but not limited to Ardene, Umbra and Stokes
  • Implemented and strategically configured a variety of on-site search modules, and Salesforce Marketing Cloud Email Marketing System (previously known as ExactTarget) for Demac partners
  • Was the lead PM for all new-build, integration, and maintenance dev activities.

Customer Success Representative/E-Marketing Consultant

Leonardo Worldwide Corporation
10.2011 - 06.2013
  • Managed over 1,100 accounts and acted as main point of contact for all technical and operational inquiries
  • Consulted clients on how to achieve online marking goals by integrating social media, mobile, and online merchandising tools into marketing mix
  • Increased engagement in product offering through creative consultation, training, and follow-up communication.

Education

Bachelor of Communications -

Wilfrid Laurier University
Waterloo, Ontario
05.2009

Skills

    eCommerce Strategy Development

    Technical Implementations

    Marketplace Expansion

    ERP Integration & Optimization

    Data Management & Integration

    Client Relationship Management

    Cross-Functional Collaboration

    Digital Marketing Expertise

Timeline

Vice President – Ecommerce

Cosmo Music Company Ltd.
07.2022 - Current

Ecommerce Manager

Geox Canada
10.2020 - 07.2022

Ecommerce Manager

Zwilling J.A. Henckels Canada LTD.
02.2018 - 01.2020

Ecommerce Manager

Nine West Canada
02.2017 - 02.2018

Manager of Customer Care & Engagement – Canada & LATAM

Microsoft
10.2016 - 02.2017

Officer of Ecommerce – Digital Operations and Marketing

Canada Post
10.2014 - 10.2016

Customer Success/Email Marketing Manager

Bounteous (Formerly Demac Media Inc.)
06.2013 - 10.2014

Customer Success Representative/E-Marketing Consultant

Leonardo Worldwide Corporation
10.2011 - 06.2013

Bachelor of Communications -

Wilfrid Laurier University

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Jim Cover