Hi, I’m
JILLIAN RUIZ
Marketing Executive
Montreal,Quebec
Summary
Proven Senior Marketing Executive with a unique blend of strategic vision and hands-on leadership, boasting nearly 15 years of success in marketing management and leadership roles. An accomplished MBA graduate and a driving force behind revenue-generating marketing initiatives for leading startups in North America. Expertise in demand generation, brand development, and event marketing, with a strong focus on propelling tech companies into global markets. Known for implementing comprehensive event marketing campaigns, amplifying growth and ROI on a global scale.
Overview
15
years of professional experience
Work History
Behavox
Head/VP of Global Marketing & Events
11.2022 - Current
Job overview
- Led marketing initiatives for complex industries, leveraging expertise in compliance, customer insights,and high-value client engagement to achieve sustainable growth.
- Designed and executed a 12-month roadmap to elevate brand presence, resulting in a 30% increase inmarket visibility and a 25% uptick in client acquisition.
- Built and mentored a high-performing team of 10 marketing professionals, achieving a 20%improvement in campaign delivery timelines and 40% YoY growth.
- Partnered with product and compliance teams to launch a regulatory-compliant content strategy,achieving a 25% increase in customer trust metrics.
- Managed a $5M marketing budget, reallocating 15% of spend to underperforming areas to achieve a12% increase in marketing ROI.
Local Logic
Head of Marketing
06.2020 - 06.2021
Job overview
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Developed strategies to incorporate PR and media to further enhance brand and build market share
- Collaborated with sales, product, and customer success teams to align marketing strategies with revenue goals, focusing on lead quality and conversion.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions
SweetIQ Analytics
Head of Event Marketing
05.2017 - 09.2019
Job overview
- Launched integrated marketing strategies that contributed to 120%+ YoY revenue growth and 300% increase in event-led pipeline.
- Collaborated with sales, product, and customer success teams to align marketing strategies with revenue goals, focusing on lead quality and conversion.
- Designed and implemented experiential marketing campaigns that generated over $10M in pipeline opportunities and tripled marketing ROI.
- Built strong relationships with strategic partners and industry leaders, boosting brand visibility through co-branded events and thought leadership initiatives.
- Enhanced brand equity by executing targeted digital marketing and PR campaigns, amplifying company presence across multiple earned and paid channels.
Lightspeed Commerce
Event Manager
08.2009 - 05.2017
Job overview
- Instrumental in enhancing Lightspeed's industry presence with the flawless execution of 500+ scalable event marketing campaigns
- Developed communication plans and fortified partnerships, contributing to brand-defining efforts that achieved maximum reach, talk value, and funnel conversion
- Oversaw preparation and management of event budgets to deliver at or below projected costs
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events
- Assembled creative and innovative event attractions based on internal capabilities
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events
- Analyzed event costs to identify areas of improvement and cost savings
Education
McGill UniversityMontreal, QC
MBA
05.2021
McGill UniversityMontreal
Graduate Diploma from Public Relations
05.2009
Concordia UniversityMontreal
Bachelor of Arts from Psychology And Political Science
05.2007
Skills
- Strategic Marketing
- Demand Generation
- Event Marketing & Pipeline Development
- Account-Based Marketing
- Content Generation & Thought Leadership
- Marketing Operations
- Branding and Positioning
- Player-Coach Approach
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Head/VP of Global Marketing & Events
Behavox
11.2022 - Current
Head of Marketing
Local Logic
06.2020 - 06.2021
Head of Event Marketing
SweetIQ Analytics
05.2017 - 09.2019
Event Manager
Lightspeed Commerce
08.2009 - 05.2017
McGill University
MBA
McGill University
Graduate Diploma from Public Relations
Concordia University
Bachelor of Arts from Psychology And Political Science
Similar Profiles
Shane CardenShane Carden
Chief Information Officer - Systems Director at Behavox LtdChief Information Officer - Systems Director at Behavox Ltd
Amina BaskaiAmina Baskai
Disability Claim Specialist at RBC InsuranceDisability Claim Specialist at RBC Insurance
Harout AnanianHarout Ananian
Control Systems Designer at Pratt & Whitney CanadaControl Systems Designer at Pratt & Whitney Canada