Hi, I’m
JILLIAN RUIZ
Marketing Executive
Montreal,Quebec
Summary
Proven Senior Marketing Executive with a unique blend of strategic vision and hands-on leadership, boasting nearly 15 years of success in marketing management and leadership roles. An accomplished MBA graduate and a driving force behind revenue-generating marketing initiatives for leading startups in North America. Expertise in demand generation, brand development, and event marketing, with a strong focus on propelling tech companies into global markets. Known for implementing comprehensive event marketing campaigns, amplifying growth and ROI on a global scale.
Overview
16
years of professional experience
Work History
Behavox
Head/VP of Global Marketing & Events
11.2022 - 03.2025
Job overview
- Developed and executed a comprehensive global event strategy, increasing the number of events from 50 to over than 250 events in under two years, resulting in a 130% growth in lead generation and significantly enhancing brand visibility.
- Managed a $5M marketing budget, overseeing all aspects of event financials, including P&L, pricing, budgeting, and forecasting, which led to a 12% increase in marketing ROI through strategic reallocations.
- Built and mentored a high-performing team of 10 marketing professionals, which improved campaign delivery timelines by 20% and achieved 40% year-over-year growth by fostering a culture of accountability and creativity.
- Designed and executed a detailed event portfolio, including C-suite summits, roundtables, sponsored and partnered events, that aligned with overall business objectives and maximized audience engagement.
- Implemented post-event analysis processes, utilizing data to refine future event strategies and increase attendee satisfaction, which led to a 25% increase in repeat attendance.
Local Logic
Head of Marketing
06.2020 - 06.2021
Job overview
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Collaborated with sales, product, and customer success teams to align marketing strategies with revenue goals, focusing on lead quality and conversion.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
SweetIQ Analytics
Head of Event Marketing
05.2017 - 09.2019
Job overview
- Launched integrated marketing strategies that contributed to 120%+ year-over-year revenue growth, generating over $10M in pipeline opportunities through strategically planned events and experiential marketing campaigns.
- Created and executed a robust event portfolio, including industry conferences, workshops, and webinars, that increased brand visibility and positioned SweetIQ as a thought leader in location-based analytics.
- Spearheaded the development of experiential marketing campaigns, resulting in a 300% increase in event-led pipeline, significantly enhancing lead engagement and conversion rates.
- Forged strong partnerships with industry leaders, enabling co-branded events that amplified reach and credibility, and boosted brand equity through thought leadership initiatives.
Lightspeed Commerce
Event Manager
08.2009 - 05.2017
Job overview
- Instrumental in enhancing Lightspeed's industry presence with the flawless execution of 500+ scalable event marketing campaigns.
- Developed communication plans and fortified partnerships, contributing to brand-defining efforts that achieved maximum reach, talk value, and funnel conversion.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
Nurtured and built relationships with strategic allliances, sponsorships, partners, vendors, venues and industry suppliers to obtain best pricing and services for events. - Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Analyzed event costs to identify areas of improvement and cost savings.
Education
McGill UniversityMontreal, QC
MBA
05.2021
McGill UniversityMontreal
Graduate Diploma from Public Relations
05.2009
Concordia UniversityMontreal
Bachelor of Arts from Psychology And Political Science
05.2007
Skills
- Strategic Marketing
- Demand Generation
- Event Marketing & Pipeline Development
- Account-Based Marketing
- Content Generation & Thought Leadership
- Marketing Operations
- Branding and Positioning
- Player-Coach Approach
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Head/VP of Global Marketing & Events
Behavox
11.2022 - 03.2025
Head of Marketing
Local Logic
06.2020 - 06.2021
Head of Event Marketing
SweetIQ Analytics
05.2017 - 09.2019
Event Manager
Lightspeed Commerce
08.2009 - 05.2017
McGill University
MBA
McGill University
Graduate Diploma from Public Relations
Concordia University
Bachelor of Arts from Psychology And Political Science