Jihui Jang
Vancouver,BC
Summary
A passionate and proactive marketing professional, always eager to embrace new challenges. Skilled in creating and executing innovative marketing strategies to drive brand growth and engagement. Proficient in content creation, social media management, and market analysis. Focused on delivering impactful campaigns that resonate with target audiences and elevate brand presence.
Overview
3
3
years of professional experience
Work History
Marketing Lead & Team Leader
Company
03.2024 - 06.2024
- Led a branding campaign to boost awareness for a local studio targeting Gen Z females.
- Executed SNS marketing using Instagram Reels (+3x views, +7x reach).
- Enhanced customer experience through pricing redesign and promo content.
Marketing Strategist
Company
12.2022 - 02.2023
- Planned China market entry strategy for mica-based cosmetics brand.
- Created and edited ad video (1st prize), later used for Japan/Thailand buyer outreach.
- Registered products on GlobalSources and attended B2B meetings.
Product & Marketing Planner
International Students
02.2025 - 03.2025
- Designed app with anonymous chat, voting, and trust-ranking system.
- Built UX/UI and monetization model (ads + premium) with a focus on multilingual users.
Content Strategist
School Project
01.2025 - 12.2025
- Designed Instagram-based campaign promoting wellness and solo tourism.
- Developed themed tour plans, ad content (text, video, Spotify), and 1-year content calendar.
- Strengthened skills in ad messaging, multi-platform planning, and content structuring.
Content Marketer
School Project
11.2024 - 12.2024
- Created content strategy based on Ease, Comprehensiveness, Scalability.
- Produced full content package (social, blog, email, influencer) with a 1-month calendar.
- Used Semrush, Google Trends, and Notion for data-driven planning.
Vice Team Lead & Strategy Planner
University
04.2024 - 06.2024
- Conducted student interviews and proposed new course plans (Startup & Business Operation/Distribution management).
- Collaborated with faculty and students to improve business curriculum.
Education
Bachelor (On Leave) - Business Administration
Hannam University
Korea02-2027
Certification - Digital Marketing
Tamwood College
Vancouver, BC04-2024
Skills
- Marketing Strategy: Persona setting, keyword & competitor research (Semrush, Google Trends)
- Content Creation: Social media posts, video ads (Reels, Invideo), blog & email copywriting
- Campaign Planning: Full-funnel content calendar, cross-platform messaging
- Tools: Canva, Notion, VLLO, Invideo AI, Google Slides, Excel
- Communication: Team leadership, cross-functional collaboration, Executives meetings
STRENGTHS
- Creative Thinking
- Execution
- Analytical Skills
- Communication
- Adaptability
- Hard working
LANGUAGES
English
Korean
Timeline
Product & Marketing Planner
International Students
02.2025 - 03.2025
Content Strategist
School Project
01.2025 - 12.2025
Content Marketer
School Project
11.2024 - 12.2024
Vice Team Lead & Strategy Planner
University
04.2024 - 06.2024
Marketing Lead & Team Leader
Company
03.2024 - 06.2024
Marketing Strategist
Company
12.2022 - 02.2023
Bachelor (On Leave) - Business Administration
Hannam University
Certification - Digital Marketing
Tamwood College
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