Jieyang Li
Vancouver,BC
Summary
Talented Marketing Officer with a demonstrated track record of success in traditional and digital marketing. Proficient in planning, implementing, and overseeing campaigns for high-value clients. Excellent verbal and written communication skills with a forward-thinking and disciplined approach.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Officer
Wellington College International Tianjin
Tianjin
06.2018 - 09.2022
- Coordinates with the Marketing Manager to organize events and campaigns;
- Coordinates with other departments of the organization to support events;
- Leads and supports with promotional content creation;
- Coordinates and implements digital content across the school platforms: social media channels, official websites, third-party campaign websites, etc.;
- Manages digital marketing channels and tools; Boosts brand awareness and generates leads while managing internal and external marketing campaigns and programs;
- Researches industry and marketplace trends to develop marketing solutions and enhance business operations;
- Provides feedback to all departments on brand consistency in outbound communications;
- Builds and maintains strong relationships with key partners and key opinion leaders within the Tianjin community; external school partnerships with local vendors, neighbourhood compounds, corporate clients, and potential feeder schools: Kindergarten/other schools (local and international) via email and face-to-face meetings.
Marketing Intern
Wellington College International Tianjin
Tianjin
02.2017 - 12.2017
- Implements the organization's brand and marketing strategy, including creating and following the Marketing Plan to meet annual objectives;
- Supports the creation of promotional content;
- Archives marketing materials, pamphlets, and gift items and keeps a stock inventory;
- Supports the planning and execution of promotional campaigns.
Student Internship
China Merchants Bank
Tianjin
05.2014 - 08.2014
- Establishes and maintains good relationships with the client;
- Supports the planning and execution of promotional events;
- Greets and guides the clients when they visit the branch;
- Supports to help the clients.
Education
Master's Degree - MBA
University Canada West
03.2024
Bachelor's - Japanese
University of Massachusetts Amherst
05.2018
Skills
- Digital Marketing
- Social Media Management
- Email Marketing
- Content Marketing
- Proofreading
- Events Management
- Copywriting
- Branding
- Content Creation
- Blogging
- Content Management
- Market Research
Certification
- Japanese-Language Proficiency Test N1, Present
- Certified Digital Marketing Associate, 08/01/23 - Present
- Driving Licence, 04/01/24 - 07/01/26
Highest Education
Master's Degree
Personal Information
Total Experience: 5
Languages
English
Full Professional
Japanese
Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Marketing Officer
Wellington College International Tianjin
06.2018 - 09.2022
Marketing Intern
Wellington College International Tianjin
02.2017 - 12.2017
Student Internship
China Merchants Bank
05.2014 - 08.2014
Master's Degree - MBA
University Canada West
Bachelor's - Japanese
University of Massachusetts Amherst
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