Jieyang Li
Vancouver,BC
Summary
Talented Marketing Officer with a demonstrated track record of success in traditional and digital marketing. Proficient in planning, implementing, and overseeing campaigns for high-value clients. Excellent verbal and written communication skills with a forward-thinking and disciplined approach.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Officer
Wellington College International Tianjin
Tianjin
2018.06 - 2022.09
- Coordinates with the Marketing Manager to organize events and campaigns;
- Coordinates with other departments of the organization to support events;
- Leads and supports with promotional content creation;
- Coordinates and implements digital content across the school platforms: social media channels, official websites, third-party campaign websites, etc.;
- Manages digital marketing channels and tools; Boosts brand awareness and generates leads while managing internal and external marketing campaigns and programs;
- Researches industry and marketplace trends to develop marketing solutions and enhance business operations;
- Provides feedback to all departments on brand consistency in outbound communications;
- Builds and maintains strong relationships with key partners and key opinion leaders within the Tianjin community; external school partnerships with local vendors, neighbourhood compounds, corporate clients, and potential feeder schools: Kindergarten/other schools (local and international) via email and face-to-face meetings.
Marketing Intern
Wellington College International Tianjin
Tianjin
2017.02 - 2017.12
- Implements the organization's brand and marketing strategy, including creating and following the Marketing Plan to meet annual objectives;
- Supports the creation of promotional content;
- Archives marketing materials, pamphlets, and gift items and keeps a stock inventory;
- Supports the planning and execution of promotional campaigns.
Student Internship
China Merchants Bank
Tianjin
2014.05 - 2014.08
- Establishes and maintains good relationships with the client;
- Supports the planning and execution of promotional events;
- Greets and guides the clients when they visit the branch;
- Supports to help the clients.
Education
Master's Degree - MBA
University Canada West
03.2024
Bachelor's - Japanese
University of Massachusetts Amherst
05.2018
Skills
- Digital Marketing
- Social Media Management
- Email Marketing
- Content Marketing
- Proofreading
- Events Management
- Copywriting
- Branding
- Content Creation
- Blogging
- Content Management
- Market Research
Certification
- Japanese-Language Proficiency Test N1, Present
- Certified Digital Marketing Associate, 08/01/23 - Present
- Driving Licence, 04/01/24 - 07/01/26
Highest Education
Master's Degree
Personal Information
Total Experience: 5
Languages
English
Full Professional
Japanese
Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Marketing Officer
Wellington College International Tianjin
2018.06 - 2022.09
Marketing Intern
Wellington College International Tianjin
2017.02 - 2017.12
Student Internship
China Merchants Bank
2014.05 - 2014.08
Master's Degree - MBA
University Canada West
Bachelor's - Japanese
University of Massachusetts Amherst
- Japanese-Language Proficiency Test N1, Present
- Certified Digital Marketing Associate, 08/01/23 - Present
- Driving Licence, 04/01/24 - 07/01/26
Similar Profiles
Yanli ZhaoYanli Zhao
Computer Teacher at Tianjin Technology CollegeComputer Teacher at Tianjin Technology College
SEBU ANTONYSEBU ANTONY
MBBS at INTERNATIONAL MEDICAL SCHOOL, TIANJIN MEDICAL UNIVERSITY, CHINA.MBBS at INTERNATIONAL MEDICAL SCHOOL, TIANJIN MEDICAL UNIVERSITY, CHINA.
Chengxuan MeiChengxuan Mei
Painting Team Leader [school Magazine] at Wellington Girls CollegePainting Team Leader [school Magazine] at Wellington Girls College