Summary
Work History
Education
Skills
Languages
Timeline
Generic

Jiayuan Yu

Toronto,ON

Summary

Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Implement strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

A detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.

Excellent presentation skills extend to both English and Mandarin, allowing effective communication with diverse audiences. Proficient in MS Excel, Word, PowerPoint, Photoshop, Illustrator, and related office software, Well-equipped to handle various tasks. Strong communication skills and a proactive nature enable quick adaptation to new environments and learning of new processes. Enjoy collaborating with individuals from different backgrounds, cultures, and professional levels. Known for trustworthiness, caution, and maturity, capable of working independently or as part of a team. Possess strong leadership skills with a good work ethic and a positive team attitude.

Work History

Trade Marketing Senior Manager

LG Household & Health Care Co., Ltd
  • - Responsible for the trade marketing plan of the company's skincare brand, such as The Face Shop, WHOO, SU:M, etc.- Expand brand distribution channels and conduct the key visual management of stores.- Provide opinions and suggestions on store managers' personnel training content, participate in and formulate promotion content updates, and sales communication skills- Cooperate with various agencies and maintain great communication

Brand Marketing Senior Manager

AVON (China) Group
  • - Cooperate with the company's R&D department to find and amplify product advantages, formulate publicity plans based on the brand's tone.- Formulate publicity plans for different periods according to company requirements- Plan and organize major company activities, coordinate with superiors and subordinates, and ensure that activities are held accurately and smoothly.- Cooperate with AVON Global to get closer to market strategies based on sales status- Make sure monthly reports, annual reports, and other various reports on time
  • Developed and executed content marketing strategies that leveraged social media to drive traffic, engagement, and conversions
  • Produced high-quality, engaging content for social media, email marketing, and the company's blog.

Education

Graduate Diploma of Event Planning -

Canadian Allcare College
Toronto, Canada

Bachelor of Communication -

Shanghai Science and Technology University
Shanghai, China

Skills

  • Marketing Analytics
  • Product Launches
  • Target Audience Identification
  • Advertising Campaigns
  • Agency Management
  • Creative Direction
  • Media Buying
  • Teamwork and Collaboration
  • Time Management
  • Excellent Communication

Languages

English
Full Professional
Chinese (Mandarin)
Native or Bilingual

Timeline

Trade Marketing Senior Manager

LG Household & Health Care Co., Ltd

Brand Marketing Senior Manager

AVON (China) Group

Graduate Diploma of Event Planning -

Canadian Allcare College

Bachelor of Communication -

Shanghai Science and Technology University
Jiayuan Yu