Jiaying Feng
Edmonton,AB
Summary
I have a wealth of work and internship experience, spanning various fields. During my time at university, I successfully planned and executed multiple events, earning both local and national awards.
I have an outgoing personality, a strong spirit of teamwork, and excellent organizational skills. I am skilled in communication and collaboration with others. I am good at catching the social hotspots and can grasp the trend of development, willing to accept new things and challenge myself.
Overview
2
2
years of professional experience
Work History
Intern of the Institutional Business Department
China Galaxy Securities Co.,Ltd
2023.06 - 2023.08
【 Assist working 】Assisted in the development and implementation of the branch's construction plan, including plan framework construction, data collection and analysis, copywriting, and PPT production.
【Product analysis】 Participated in private equity fund research in the Guangzhou and Shenzhen area, responsible for internal information reporting for new funds and product selling point analysis.
【Daily work 】Conducted customer visits, assessed customer needs, solved their issues and maintained customer relationships.
Graphic Designer
Guangdong Advertising Group Co., Ltd.
2021.07 - 2021.12
Engaged in market research and creative design for three complete project proposals. Worked on visual design projects for over ten enterprises and government agencies, including HeChang Company, Guangzhou Automobile Group Co., Ltd., and the Canton Fair.
【Market Research】 Responsible for conducting research and analysis of the domestic maternal and infant market and the food market. Studied the demands of the target audience for brands and regularly determined the brand's communication direction. Participated in the development of brand and marketing strategies and collaborated with the creative and copywriting teams in daily tasks.
【Visual Design】 Independently created logos, packaging, promotional pages required by various brands, Taobao H5 long images, detail pages, promotional materials and more.
【Daily Work】 Participated in the design and production of internal company materials such as meeting, holiday, and event posters. Received approval from both the company and clients.
Visual Designer Intern
ByteDance Technology Co., Ltd.
2021.03 - 2021.06
【Visual design】Responsible for visual design, including posters, banners, and H5, within the DongCheDi App. Produced and modified over 50 H5 during the internship. Maintained and adjusted activity PC pages and APP pages.
【Product planning】Assisted in the construction of the DongCheDi new car test drive design platform (PC), including market research, user profiling, competitive analysis, function design, project promotion, product testing, and full-process product development.
Education
Master of Arts - Digital Humanities
University of Alberta
Edmonton, AB06.2024
Bachelor of Arts - Advertising
North China Electric Power University
BeiJing06.2021
Skills
Language: English(fluent, IELTS Score: 6.5), Mandarin(native), Cantonese(native).
Software: Microsoft Office software (Word, PowerPoint, Excel), Adobe (Photoshop, Illustrator Premiere, InDesign).
Project experience
Interactive Map of Artworks and Heritage related to Abolitionism in Alberta, Canada March 2023 - July 2023
- Conducted preliminary research, visited museums and art galleries in Alberta, Canada, collected 50+ artworks and heritage items information, and interviewed 10+ relevant personnel.
- Responsible for the overall framework and interaction design of the interactive map, studying a large number of interactive and story map logics.
- Used tools including ArcGIS, Ps, Ai, and more.
Campus Marketing Plan for ZiRanTang Skin Foundation Liquid March 2020 - July 2020
- Designed and optimized survey questionnaires three times, collected 300+ samples, and conducted in-depth interviews with more than 10 people.
- Conducted market research, product analysis, and competitive analysis for the cosmetics market, positioning the ZiRanTang Skin Foundation Liquid as a product for a unique "first experience" and designed an IP image for it. Carried out short-term and long-term campus marketing to rapidly promote the new product, communicate new concepts, and achieve marketing goals.
- Produced a marketing plan PowerPoint of nearly 30 pages and received the Beijing Third-Class Award for the 12th National College Student Advertising Art Competition and the National Excellent Award.
Yu Spa Brand Planning September 2019 - December 2019
- Coordinated project personnel assignments and schedules, and managed project progress.
- Fully participated in brand strategy and brand promotion communication strategy formulation.
- Conducted research and analysis of the domestic and international massage market, interviewed high-level spa companies in Beijing. Responsible for shooting advertising videos, and designing brand materials, VI, posters, and other promotional materials.
Timeline
Intern of the Institutional Business Department
China Galaxy Securities Co.,Ltd
2023.06 - 2023.08
Graphic Designer
Guangdong Advertising Group Co., Ltd.
2021.07 - 2021.12
Visual Designer Intern
ByteDance Technology Co., Ltd.
2021.03 - 2021.06
Master of Arts - Digital Humanities
University of Alberta
Bachelor of Arts - Advertising
North China Electric Power University
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