Jiaying Feng

I have a wealth of work and internship experience, spanning various fields. During my time at university, I successfully planned and executed multiple events, earning both local and national awards.

I have an outgoing personality, a strong spirit of teamwork, and excellent organizational skills. I am skilled in communication and collaboration with others. I am good at catching the social hotspots and can grasp the trend of development, willing to accept new things and challenge myself.

Interactive Map of Artworks and Heritage related to Abolitionism in Alberta, Canada March 2023 - July 2023

• Conducted preliminary research, visited museums and art galleries in Alberta, Canada, collected 50+ artworks and heritage items information, and interviewed 10+ relevant personnel.
• Responsible for the overall framework and interaction design of the interactive map, studying a large number of interactive and story map logics.
• Used tools including ArcGIS, Ps, Ai, and more.

Campus Marketing Plan for ZiRanTang Skin Foundation Liquid March 2020 - July 2020

• Designed and optimized survey questionnaires three times, collected 300+ samples, and conducted in-depth interviews with more than 10 people.
• Conducted market research, product analysis, and competitive analysis for the cosmetics market, positioning the ZiRanTang Skin Foundation Liquid as a product for a unique "first experience" and designed an IP image for it. Carried out short-term and long-term campus marketing to rapidly promote the new product, communicate new concepts, and achieve marketing goals.
• Produced a marketing plan PowerPoint of nearly 30 pages and received the Beijing Third-Class Award for the 12th National College Student Advertising Art Competition and the National Excellent Award.

Yu Spa Brand Planning September 2019 - December 2019

• Coordinated project personnel assignments and schedules, and managed project progress.
• Fully participated in brand strategy and brand promotion communication strategy formulation.
• Conducted research and analysis of the domestic and international massage market, interviewed high-level spa companies in Beijing. Responsible for shooting advertising videos, and designing brand materials, VI, posters, and other promotional materials.