Karena Jiayi Ma
Coquitlam,British Columbia
Summary
Proven specialist in social media strategy and community engagement. Significantly increased TikTok and RED traffic for clients highest from 0 to 200k followers in 1 year by harnessing the power of influencer partnerships and content development. Skilled in database management and office administration. Multilingual professional customer service in helping more than 10k test takers for their purposes regarding immigration, academic and Professional designation.
Overview
11
11
years of professional experience
Work History
Social Media Team Lead
Goven Media Inc
07.2023 - 08.2024
- Increased website traffic by creating and sharing engaging social media posts that directed users to relevant on-site content.
- Analyzed social media data to identify trends and opportunities for growth, making strategic recommendations based on findings.
- Developed influencer partnerships that resulted in increased brand visibility and positive sentiment among key target demographics.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall company goals.
- Trained more than 10 junior team members on best practices for creating engaging social media content, improving overall team productivity.
Candidate Care Coordinator
Prometric
08.2020 - 07.2023
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Assisted test takers in test inquires, special accomodations, or other extreme cases.
- Handled escalated inquires efficiently, finding satisfactory resolutions for both test takers and the company alike.
- Collaborated with cross-functional teams to communicate test takers' feedback, resulting in product enhancements.
- Exceeded performance metrics consistently, earning recognition as a top performer within the team.
Administrative Assistant
Prometric
12.2019 - 08.2020
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Collaborated on projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
- Facilitated smooth communication between departments, acting as a liaison to ensure prompt resolution of issues.
Administrative Officer
Mia Marketing & Social Media
09.2018 - 12.2019
- Updated reports, managed accounts, and generated reports for company database.
- Enhanced overall office productivity through effective staff management and coordination of daily tasks.
Media Coordinator
Bluelight Media Inc
04.2015 - 08.2017
- Created social media content. Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Optimized advertising campaigns for better audience reach and engagement through targeted placements.
Teacher's Assistant
New Link College
01.2014 - 12.2014
- Supported student learning objectives through personalized and small group assistance.
- Collaborated with teachers for lesson preparation. Supported classroom activities, tutoring, and reviewing work.
Education
Bachelor of Arts - Communication
Simon Fraser University
Vancouver, BC06.2019
Skills
- Social Media Strategy
- Content Development
- Relationship Building
- Database Management
- Office Administration
- Customer Service
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Social Media Team Lead
Goven Media Inc
07.2023 - 08.2024
Candidate Care Coordinator
Prometric
08.2020 - 07.2023
Administrative Assistant
Prometric
12.2019 - 08.2020
Administrative Officer
Mia Marketing & Social Media
09.2018 - 12.2019
Media Coordinator
Bluelight Media Inc
04.2015 - 08.2017
Teacher's Assistant
New Link College
01.2014 - 12.2014
Bachelor of Arts - Communication
Simon Fraser University
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