Summary
Work History
Education
Skills
Example coursework
Activities
Freelanceexperience
Languages
Timeline
Generic

Jiatong (Scarlett) Liu

Mississauga,ON

Summary

Enthusiastic and creative professional with a dual major in Communication, Culture, Information, and Technology (CCIT) and Linguistics. I would like to apply my international internship experience in marketing, passion for content creation, and skills in social media and digital marketing to contribute effectively to Verisult's mission of promoting workforce solutions and economic growth.

Work History

Marketing Intern

耀中国际(Yew Chung International School Secondary)
  • Conducted comprehensive background research on competitor schools to inform marketing strategies and enhance competitive positioning
  • Designed and developed PowerPoint presentations for internal and external stakeholders, effectively communicating marketing initiatives and outcomes
  • Acted as a representative of the school during parents' days, greeting and engaging with parents to foster a welcoming and informative environment
  • Assisted in the creation and execution of marketing campaigns, contributing to increased visibility and student recruitment efforts
  • Managed social media accounts, ensuring up-to-date content that engaged both current and prospective families, boosting online interaction.

Marketing Intern

上海富熔实业有限公司 (Shanghai Fu Rong Industrial Co., Ltd.)
  • Developed detailed PowerPoint presentations for client pitches and internal meetings, showcasing company services and achievements to potential and long-term partners including high-profile clients such as Shiseido, Belle, Episteme, and Yonex Golf, ensuring and client satisfaction
  • Conducted comprehensive research on various materials, identifying optimal sources and suppliers through platforms such as Alibaba and Taobao, ensuring quality standards and cost-efficiency
  • Communicated effectively with vendors on Alibaba to negotiate pricing, delivery schedules, and terms of service, fostering positive relationships and securing favorable agreements
  • Created promotional materials and marketing collaterals to support campaigns, enhancing brand visibility and engagement across digital platforms
  • This role equipped me with valuable skills in project management, supplier relations, and strategic communication within the context of integrated marketing initiatives.

Education

CCIT(Communication,Culture,Information,Technology) -

University of Toronto Mississauga

Bachelor of Arts - Linguistics

University of Toronto Mississauga

Skills

  • Content Creation
  • Social Media Management
  • Client Engagement
  • Market Analysis
  • Developing campaigns
  • Customer Engagement
  • Strategic Marketing
  • Community Management
  • Digital Marketing
  • Team Collaboration
  • Branding

Example coursework

https://docs.google.com/document/d/1fYbWhxzEfUVCchm9KiPic2GBV-eAZI42YpsEDb8oc0U/edit

Activities

  • Modeling
  • Digital Marketing
  • Creative Arts: photography, videography, and graphic design
  • Performing Arts: singing, dancing

Freelanceexperience

  • Freelance Content Creator and Aspiring Influencer:

Audience Reach & Insights: Successfully increased account reach by 25.5% to 2.7K accounts within a month, demonstrating ability to expand audience base and maximize content visibility.

Follower Insights: Managed to achieve a balanced growth between followers and non-followers with a 56.7% increase in total impressions, showcasing proficiency in targeting and attracting both existing and new audience demographics.

Content Strategy & Execution: Efficiently managed a diverse content portfolio with 99 pieces shared over a month, including posts, reels, stories, and videos, each tailored to maximize follower engagement and reach across different segments.

Performance Analytics: Utilized professional dashboard tools to monitor and analyze performance metrics, leading to data-driven adjustments in content strategy.

Community Building: Enhanced community interaction through strategic content creation, leading to a 2.4% increase in total followers, solidifying community base and ensuring sustained engagement.

Digital Outreach & Networking: Proactively utilized social media platforms such as Facebook and Instagram to connect with and secure collaborations with photographers, demonstrating strong digital communication skills and initiative.

Creative Content Development: Engaged in multiple time for print creative projects with photographers. Contributed to the conceptualization and execution of photo shoots, showcasing an ability to translate creative visions into tangible outputs that enhance brand and personal storytelling.

  • Freelancing self managed Model:

Brand Collaborations & Media Exposure: Successfully partnered with notable brands such as Repulos and Bonnearth, and participated in industry events like intro.runway.exhibit, showcasing versatility and adaptability across diverse promotional campaigns.

Networking & Relationship Building: Extensively networked with industry professionals, including stylists, HMUA, models, photographers, and producers, cultivating strong professional relationships and enhancing interpersonal skills.

Media & Public Relations: Achieved media placements in prestigious fashion magazines such as Stylecruze, Selin, and Imirage, with several features on magazine covers, demonstrating effective pitching and media outreach capabilities.

End-to-End Project Management: Managed all aspects of modeling assignments from scouting opportunities, attending auditions, to handling payments, emphasizing strong organizational and financial management skills.

Client Engagement & Relationship Management: Directly manage all aspects of client interactions, from initial outreach and negotiations to securing gigs, emphasizing strong communication and networking skills

Marketing & Promotion: Utilize various social media platforms to promote personal brand, engage with audiences, and showcase work, resulting in increased visibility and client engagement.

Project Coordination: Coordinate logistics, scheduling, and execution of modeling assignments, ensuring smooth operations and high client satisfaction.

Financial Management: Handle all financial aspects, including invoicing, budgeting, and contract negotiations, underscoring strong organizational and financial acumen.

Self-Motivation & Discipline: Demonstrate exceptional self-management and dedication in a highly competitive industry, ensuring personal and professional growth.

  • Freelancing dancer

Live Event Management: Collaborated with Starmuse Entertainment and Medusa Entertainment on high-profile events, including restaurant openings such as Kasa Moto and shows, managing live promotions and audience interactions effectively

Brand Representation: Represented various brands during these events, enhancing brand visibility and audience engagement through personal interactions and live performances.

Languages

English
Full Professional
Mandarin
Native or Bilingual
Spanish
Elementary

Timeline

Marketing Intern

耀中国际(Yew Chung International School Secondary)

Marketing Intern

上海富熔实业有限公司 (Shanghai Fu Rong Industrial Co., Ltd.)

CCIT(Communication,Culture,Information,Technology) -

University of Toronto Mississauga

Bachelor of Arts - Linguistics

University of Toronto Mississauga
Jiatong (Scarlett) Liu