Master’s degree in International Business from Trinity Western University, and Bachelor's degree in Communication from Simon Fraser University. Possess a solid theoretical foundation in marketing management, financial management, operations management, and business strategy.
Worked as a New Media Editor at Canbridge Business Group, and as a Marketing Department Assistant at Global Visa Consulting. Participated in developing the company's business development strategies, analyzing market data, and customizing application materials. Responsible for managing and writing social media content, planning topics, analyzing customer needs, and creating relevant content. Also involved in reviewing and editing articles.
Engaged in various research projects, such as the impact of new media communication and Western media policies on the Chinese racial group. Proficient in drafting project plans, defining research perspectives, frameworks, processes, and content, interviewing relevant individuals, and integrating and analyzing data and information.
Participated in the production of advertisements for the No Name Experienced in project planning, project management, and report writing, with rich experience and practical abilities in multiple fields.
Overview
6
6
years of professional experience
Work History
Key Holder
APM Monaco, Canada Flagship store
Vancouver, British Columbia
03.2025 - 08.2025
Luxury Retail Service: Provided exceptional customer service in a high-end jewelry retail environment, assisting clients with product selection, styling advice, and purchases aligned with the glamour, chic, fun, and fashion styles of APM Monaco.
Well-rounded Working Performance: Consistently ranked among the top three sales associates, evaluated by KPIs at stores in Canada. Achieved and exceeded individual and store sales targets through proactive engagement, product knowledge, and upselling techniques.
High-quality Client Management: Built strong client relationships both in person and on WeChat, created high-quality branding content to enhance the customer retention rate, and boosted customer loyalty by fostering repeat business through personalized follow-ups and after-sales support.
Accomplished Detailed VM Duties: Maintained the jewelry store's visual merchandising standards, ensuring displays were attractive and closely aligned with brand guidelines.
Transactions & Inventory Management: Processed transactions accurately using POS systems, and accurately managed inventory to minimize discrepancies.
Team Collaboration: Collaborated with team members to create a welcoming store atmosphere, and contributed to daily operational tasks (stock replenishment, opening/closing procedures).
Event Hosting: Assisted in organizing in-store events and promotions to drive foot traffic, and enhance brand awareness.
New Media Editor-in-Chief
Canbridge Business Group
Vancouver
06.2022 - 11.2022
Creative Operations: Managed the operation of WeChat official account and writing content for public articles. Comprehensive understanding of market trends and generated creative content for topics based on company business and market demands.
Editing & Planning: Planned daily topics and formatted articles, stayed updated with the latest policy regulations, and adjusted articles accordingly to ensure accurate and comprehensive content. Ensured and improved the readership and platform engagement.
Information Analysis: Analyzed and understood the target audience and their needs, continuously adjusted and innovated content strategies to expand the customer base and achieve predetermined goals.
Marketing Department Assistant
Global Visa Consulting
Vancouver
01.2020 - 10.2021
Market Analysis: Assisted the company in formulating business development strategies and implementing quarterly plans for overseas market expansion. Provided timely market feedback, analyzed and organized data, and improved promotional strategies.
Document Production: Participated in the signing of approximately 10 immigration and visa projects daily and monitored project progress. Developed bilingual application materials, familiarized with policy regulations and requirements, and ensured the accuracy of document review.
Information Handling: Managed information related to market development, customer inquiries, research strategy development, and project follow-up through various channels. Wrote official English letters to government authorities and maintained government-business relationships.
Education
BA - Communication
Simon Fraser University
12.2019
MBA - International Business
Trinity Western University
Association Experience
AIESEC Consultant (2018.05 - 2018.12)
Career Planning: Collaborated with globally renowned universities, companies, associations, and students to assist over 70 students in achieving opportunities for domestic and international exchanges and internships in Canada.
Project Execution: Documented detailed project performance and progress, provided feasible development recommendations, facilitated the smooth implementation of projects, and promoted multicultural exchanges.
Report Writing: Created detailed plans for projects and project objectives and wrote reports. Provided predictive analysis reports and special reports to support decision-making based on the progress of the projects.
CERTIFICATE & SKILL
Language: English, Chinese (Native Mandarin)
Skills: Microsoft Suite, formal letter/report writing, creative writing for WeChat official accounts
Interests: Fine Arts (Proficient in meticulous painting, level ten)
Director, Arts Administrator, Surtitles at Vancouver Opera & Other CompaniesDirector, Arts Administrator, Surtitles at Vancouver Opera & Other Companies