Applied Marketing Management Introduction to Marketing
Financial Modelling
Overview
2
2
years of professional experience
Work History
Data Analyst
Alpha Libertée
08.2021 - 09.2021
Analyzed data trends, organized data visualizations and summarized data findings to model future financial outcomes, evaluate stock performance and advise of potential market movements.
Applied best-practice database cleaning processes, consolidated databases and categorized various variables to determine individual's financial security.
Interpreted data using careful business-grounded logic and analytic techniques to formulate insights, present data trends and market comparisons, improving overall operational activities.
Compiled, analyzed and reviewed stock market data, comparing stock prices and values to determine stock profitability, enhancing analytical aptitude.
Coordinated statistical data analysis and improved intelligence resources to facilitate consistent data management strategies and improve overall project workflow.
Human Resources Assistant
Noah Holdings
05.2021 - 08.2021
Spearheaded formal business research report by conducting independent research, assessing customer feedback and analyzing competitor data, providing senior leadership with effective strategies to increase competitive market presence.
Supported human resources processes by maintaining confidential employee records, personnel files and organizing new employee orientation schedules and training activities for new hires.
Improved departmental productivity while coordinating internal project presentations, maintaining data accuracy and producing quality visual presentations using Microsoft PowerPoint.
Leveraged effective communication strategies to directly assist the Human Resources Manager with onboarding over 5 employees, exercising effective coaching strategies during employee training.
Marketing Coordinator
Norsen Education
12.2019 - 03.2020
Assisted with marketing initiatives through day-to-day management of company's social media account, promoting study abroad education and cultural exchange opportunities.
Developed online and offline marketing materials to promote summer school activities, expand brand visibility and increase competitive market presence.
Developed Mac Friends Club and membership loyalty program, successfully expanding company brand by retaining over 17 merchants and issuing 2,000+ membership cards.
Coordinated meetings between project members to develop ideas, discuss progress and set project goals, using Microsoft Excel and Word to maintain accurate meeting minutes and other marketing collateral.
Education
Master of Education - Curriculum And Pedagogy
University of Toronto
Toronto, ON
06.2024
Honours Bachelor of Commerce - Finance
McMaster University
Hamilton, ON
06.2022
Skills
Technical Skills Advanced Proficiency in Microsoft Office Suite
Language Skills Bilingual Proficiency in Mandarin & English
Professional Skills Knowledge of Marketing Strategies, Financial Analysis, Data Cleaning, Employee On-Boarding & Human Resource Processes
Interpersonal Skills Collaboration & Communication