JIAQING GUO

Support New Business Development for Virtual Real Estate Company

• Provided support to develop a mid-term new business concept project as part of a case-simulated engagement.

UI Optimization Research for Major Japanese Electric Utility

• Conducted comparative UI/UX research on 50+ Japanese and global firms, with a focus on “My Page” portals
• Analyzed cross-industry differences and provided concrete UI improvement recommendations

U.S. Market Entry Support for Major Entertainment Company

• Built an influencer growth analysis model using Google traffic analytics tools and in-house data to evaluate 200+ U.S. influencers
• Identified high-value social media platforms and analyzed their push mechanisms and parent companies to support market entry strategy

New Business Development for Japan’s Largest Staffing Agency

• Applied machine learning to real estate market survey data to segment consumers and identify latent demand.
• Delivered consumer insights to consultants to support the design of new business concepts.