Jianwen Fang
Calgary,Alberta
Summary
Accomplished Senior Product Manager with a proven track record at Alibaba Group, enhancing recommendation system efficiency to drive revenue growth. Expert in data analysis and adept at cross-functional collaboration, I've significantly improved user experiences and operational performance. My strategic planning and product roadmap development skills have consistently delivered successful product launches.
Overview
18
18
years of professional experience
Work History
Senior Product Manager
Alibaba Group
01.2021 - 11.2024
- Design of Recommendation Systems for Alibaba's Retail Products: Responsible for designing the recommendation system for Alibaba's retail products, defining the main recommendation services, service functionalities, and traffic distribution rules.
- Enhancement of Recommendation Algorithm Efficiency and Effectiveness: Collaborate with the algorithm team to continuously optimize recommendation strategies, improving user experience and algorithm performance, thereby driving revenue growth.
- Identification and Resolution of Ecosystem Issues: Conduct in-depth data analysis to identify pain points and opportunities within the traffic ecosystem, and design and implement product solutions accordingly.
- Integration of Product and Merchant Data: Leverage strategic and technical approaches to enhance the diversity and quality of product recommendations by linking product and merchant data, thereby improving the user experience on the consumer side.
Product Manager
Trip.com
07.2014 - 01.2021
- Data Warehouse Modeling and Governance for Flight Services at Ctrip: Responsible for designing the data warehouse model for Ctrip's flight services, governing master flight data, and designing the recommendation system for value-added flight products.
- User Behavior Analysis and A/B Testing for Ctrip Flights: Conduct user behavior analysis and A/B experiment analysis for Ctrip's flight users to identify issues and opportunities within the main booking process from data insights.
- Recommendation System Design Across Multiple Business Units at Ctrip: Oversee the design of Ctrip's recommendation systems, integrating product resources from hotels, flights, group tours, self-guided trips, train tickets, etc., collaborating with the algorithm team to design recommendation services that suggest products to users in various scenarios, increasing the penetration of recommendation scenes in the main booking flow and during user browsing on the Ctrip app.
- Building Content Recommendation Scenarios for Ctrip: Establish content recommendation scenarios using AI technology to automatically generate travel diaries about destinations and high-quality hotels, store visits, and other content articles. Deploy these through recommendation technologies in the information feed on the Ctrip app’s homepage, enhancing user stickiness when discovering destinations and hotels.
- Designing Post-Sales Robot Services for Ctrip: Design post-sales robot services by identifying and analyzing key after-sales issues across business processes, collaborating with the algorithm team to build a post-sales robot, thereby improving the efficiency of after-sales customer service.
Data Analyst
Teradata
07.2012 - 07.2014
- Data Warehouse Modeling and Master Data Management for Zhejiang Telecom and Shanghai Mobile: Responsible for designing the foundational, integration, and application layer models of the data warehouse for Zhejiang Telecom and Shanghai Mobile, including master data management and the definition of standards.
- Real-Time Operational Metrics Analysis System for Shanghai Mobile: Oversee the construction of a real-time operational metrics analysis system for Shanghai Mobile, defining key operational metrics across business domains and establishing the configuration capabilities for operational monitoring dashboards.
Data Developer
HP
06.2006 - 06.2012
- Reconstruction of Foundational Data Warehouse Models for Taiwan Mobile: Responsible for the reconstruction of foundational data warehouse models for Taiwan Mobile, including the design of foundational and integration models for domains such as subscription, product, usage, etc.
- Design and Development of ETL Processes for Prepaid Services at Taiwan Mobile: Oversee the design and development of ETL (Extract, Transform, Load) processes for the prepaid services business at Taiwan Mobile.
- User Browsing Behavior Analysis and ETL & Reporting Development for Value-Added Services at Taiwan Mobile: Conduct user browsing behavior analysis for Taiwan Mobile's value-added services, develop corresponding ETL processes, and create operational analysis reports.
Education
Bachelor of Science - Computer And Information Systems
Ningbo University
Ningbo, China06-2005
Skills
- Product launches
- Cross-functional collaboration
- Product roadmaps
- Strategic planning
- Data analysis
- Data develop
Languages
English
Professional Working
Japanese
Limited Working
Chinese (Mandarin)
Native or Bilingual
Timeline
Senior Product Manager
Alibaba Group
01.2021 - 11.2024
Product Manager
Trip.com
07.2014 - 01.2021
Data Analyst
Teradata
07.2012 - 07.2014
Data Developer
HP
06.2006 - 06.2012
Bachelor of Science - Computer And Information Systems
Ningbo University
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