Jianfeng Kuang
Summary
Social Media Management: Proficient in content creation and promotion strategies for major social media platforms (e.g. Weibo, WeChat, Red, Shake, Instagram, Facebook, etc.).
Graphic Design: Proficient in design software such as Photoshop, Illustrator, etc., specializing in the production of graphic puzzles and able to efficiently produce compelling social media visual content.
Market sensitivity: good insight into market trends and sales sensitivity, able to quickly recognize and seize market opportunities.
Work efficiency and accountability: excellent time management and project management skills, able to work under tight deadlines and complete tasks with high quality.
Self-driven: passionate about social media marketing, strong self-driven and continuous learning attitude.
Overview
2
2
years of professional experience
Work History
Marketing Analyst and Administrative
Upper York School
07.2022 - 12.2023
- Responsible for daily social media content planning, production and publishing, including graphics, videos and other multimedia forms.
- Develop and execute social media promotion plans to increase brand exposure and user engagement through targeted advertising and campaigns.
- Analyze social media data and optimize content strategy and promotional tactics based on feedback, significantly increasing fan interaction and attention.
Worked closely with the sales team to effectively - promote the product through social media channels, resulting in a 50K sales increase.
Marketing Specialist
Century 21
07.2021 - 04.2022
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
Education
Bachelor of Arts - Business
York University
Toronto, ON06.2021
Languages
English
Full Professional
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Marketing Analyst and Administrative
Upper York School
07.2022 - 12.2023
Marketing Specialist
Century 21
07.2021 - 04.2022
Bachelor of Arts - Business
York University
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