Summary
Overview
Work History
Education
Skills
Languages
Reference
Timeline
Generic

Jiaju Ma

Halifax,NS

Summary

Results-driven and strategically-minded digital marketing professional with a passion for exceeding client expectations. With 4 years of experience in managing end-to-end paid media campaigns for diverse clients, I thrive in fast-paced environments where innovation and collaboration are paramount. Proficient in optimizing campaigns based on client goals and objectives, I leverage advanced analytics tools to monitor performance and drive ROI. My expertise in establishing channel and tactical strategies, coupled with my strong communication skills, allows me to effectively present findings and strategy directly to clients, ensuring satisfaction and retention. With a keen eye for detail and a proactive approach to staying updated on the latest digital trends and developments, I am dedicated to driving continuous improvement and innovation in all aspects of campaign management.

Overview

4
4
years of professional experience

Work History

Salesman and Data Analyst

360 Mobile Wash
Halifax, NS
05.2023 - 01.2024
  • I utilize Instagram, TikTok, and other platforms to publish advertisements aimed at targeting potential customers. Additionally, I employ Google Analytics to analyze various visitor data, assess campaign performance, and optimize strategies in real-time based on customer needs.
  • I have face-to-face cooperation and discussion with customers to answer their questions and concerns. From the customer's economy and preferences, make the most suitable plan for customers.
  • Utilized advanced analytics tools, including Google Analytics and Facebook Analytics, to analyze campaign performance and optimize strategies in real-time. Collaborated closely with internal teams, including analytics, creative, and development, to ensure seamless execution and delivery of campaigns

Digital Marketing Specialist

Creative Circle
Toronto, ON
04.2020 - 04.2023
  • Work with MarTech team to launch and maintain LinkedIn paid search targeting a predefined list of priority accounts and named contacts. Analyzed consumer behavior data using analytics tools such as Google Analytics.
  • Created content for websites, blogs, social media platforms, and online advertising. Collaborated with creative teams to design visuals for digital marketing campaigns.
  • Established core metrics for projects based upon client needs. Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Education

BBA - Bachelor of Management in Managing Data & Informat

Dalhousie University
Halifax, NS
05.2023

Skills

  • Demonstrated proficiency in managing end-to-end paid media campaigns
  • Proficient in utilizing advanced analytics tools, including Google Analytics, to monitor, analyze, and report campaign performance metrics
  • Strong ability to collaborate effectively with internal teams
  • Highly organized with the ability to function in a fast-paced business environment

Languages

English
Full Professional
Chinese (Mandarin)
Native/ Bilingual

Reference

Jared  902 237 8868

Timeline

Salesman and Data Analyst

360 Mobile Wash
05.2023 - 01.2024

Digital Marketing Specialist

Creative Circle
04.2020 - 04.2023

BBA - Bachelor of Management in Managing Data & Informat

Dalhousie University

Similar Profiles

CREATE PROFILE
Jiaju Ma