Overview
Work History
Education
Skills
Projects
Languages
Timeline
Generic

Jiahao GU

Toronto,ON

Overview

1
1
year of professional experience

Work History

Brand Strategy Consultant Intern

Longitude Consulting Company
05.2023 - 08.2023
  • Participated in projects for Want Want Group and Meiji Group.
  • Conducted market research for new products, deeply understanding target market and customer needs.
  • Analyzed product prospects, competitors, and provided strategic recommendations; assessed market competitiveness and formulated response strategies
  • Contributed to Huawei ICT project.
  • Engaged in numerous interviews, including with Huawei management, business partners, and key opinion leaders.
  • Implemented ISO20671 model for Huawei brand value evaluation.
  • Delivered in-depth brand insights and optimization recommendations for Huawei.

Data Analysis Intern

New Business Review
06.2022 - 08.2022
  • Implementing investment analysis of three projects from four aspects: market analysis, products and competitors, data analysis and investment proposal.
  • Analyzing business model and data analysis to determine feasibility.
  • Assisting decision making and proposal composition.

Education

M.D. - Financial Accountability

York University
Toronto, ON
09.2024

Bachelor of Commerce - Finance

Carleton University
Ottawa, ON
06.2023

Skills

  • Highly skilled computational and quantitative skills proved by outstanding academic achievement and high ranking at faculty
  • R language, System analysis and design
  • Brilliant communication skills helping to be dynamic team player in group works and make competent leader, as well bringing high efficiency in works
  • CFA: Expected to take in February, 2024

Projects

  • Financial Statement Analysis Report for Pepsi Co., 10/2021-12/2021. The target enterprise background investigation including the annual financial report, organizational structure amendments, development strategies, etc. Implementing the analysis from five aspects: Common-sized Financial Statement Analysis, Ratio Analysis, Three Changes, Revised Ratio Analysis, and Pro forma financial statements, Proposing rectify comments.
  • Portfolio risk management project, 09/202211/2022, Conducted comprehensive risk assessments for a portfolio of investments, including equity, fixed income, and alternative assets. Developed and implemented risk management strategies to mitigate exposure to market, credit, and operational risks. Analyzed portfolio performance, returns, and volatility using various statistical and mathematical models like Capital Asset Pricing Model, Value-at-Risk, Modern Portfolio Theory and Correlation analysis. Stayed up-to-date with industry developments and emerging risk management trends, recommending changes to portfolio risk management strategies as necessary.
  • Strategic Analysis Project for Macy's, 10/202201/2023, Conducting in-depth analyses of Macy's business model, market positioning, and competitive advantages to identify opportunities and challenges faced by the company.,Employing strategic tools such as SWOT analysis and Porter's Five Forces analysis to comprehensively assess the company's competitive environment.Developing and promoting the implementation of targeted market expansion strategies based on industry trends and internal company resources, enhancing Macy's competitiveness.


Languages

English
Chinese (Mandarin)

Timeline

Brand Strategy Consultant Intern

Longitude Consulting Company
05.2023 - 08.2023

Data Analysis Intern

New Business Review
06.2022 - 08.2022

M.D. - Financial Accountability

York University

Bachelor of Commerce - Finance

Carleton University

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Jiahao GU