Jharna Jethnani
Toronto,Canada
Summary
Dedicated and results-oriented Marketing and Sales professional with 5 years of experience in developing and implementing comprehensive strategies. Seeking a challenging role as a Lifecycle Marketing Manager at Intuit, leveraging expertise in managing channel performance, driving revenue growth, and optimizing marketing campaigns.
Overview
6
6
years of professional experience
Work History
Cluster Lead
Google Ads (Google Customer Solutions)
07.2023 - Current
- Manage channel performance through ongoing analysis, identifying opportunities, and collaborating with cross-functional teams to improve campaign results.
- Lead initiatives to increase cross-sell of workforce management and payments solutions within the customer base.
- Collaborate with global tech teams to enhance communication technology capabilities and support technology migrations.
Team Lead
Google Ads (GCS)
07.2022 - 06.2023
- Optimized inbound and outbound campaigns in collaboration with the sales team, ensuring effective targeting and messaging.
- Utilized Google Dashboards to track, optimize, and report on team performance.
- Collaborated with analytics teams to understand customer behavior and improve engagement through various marketing channels.
Digital Account Strategist
Google Ad's (GCS)
06.2021 - 06.2022
- Developed and implemented innovative digital strategies for clients, resulting in increased brand awareness and user engagement.
- Monitored and analyzed digital marketing campaigns, providing insights and recommendations for optimizations.
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
S
Urban Guests
01.2019 - 05.2019
- Created and managed content for social media platforms, including blogs and videos.
- Conducted keyword analysis for blogs and articles to optimize SEO.
- Collaborated with cross-functional teams to ensure cohesive digital marketing strategies.
Content and Seo Associate
iProspect
11.2017 - 05.2018
- Collaborated with other departments to ensure consistent and engaging digital marketing strategies.
- Handled Influencer outreach campaigns for clients, including Aegon Life, Axis Bank, Cleartrip, and AJIO.
Education
Diploma in International Business Management -
George Brown College at Toronto
04.2020
Diploma in Strategic Relationship Management -
George Brown College at Toronto
08.2019
Bachelors in Management in Marketing -
Mumbai Univesity at Mumbai
04.2017
Skills
- Campaign Management
- Stakeholder Management
- Strategic Planning
- Team Leadership
- Data Analysis
- ROI Analysis
- Google Ads - Expert
Accomplishments
- Led a team of 10 new hires, delivering customized campaign strategies through product training, coaching, and performance management plans.
- Achieved a 100% increase in ROI for over 10 clients by analyzing trends, keyword performance, and effective copywriting.
- Expanded Urban Guest's online presence, increasing the customer base by 10% in 3 months.
Languages
Timeline
Cluster Lead
Google Ads (Google Customer Solutions)
07.2023 - Current
Team Lead
Google Ads (GCS)
07.2022 - 06.2023
Digital Account Strategist
Google Ad's (GCS)
06.2021 - 06.2022
S
Urban Guests
01.2019 - 05.2019
Content and Seo Associate
iProspect
11.2017 - 05.2018
Diploma in International Business Management -
George Brown College at Toronto
Diploma in Strategic Relationship Management -
George Brown College at Toronto
Bachelors in Management in Marketing -
Mumbai Univesity at Mumbai
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