JESSIKA HORAK
Toronto,Canada
Summary
Tenured customer-facing leader with 9 years in account management and client relations, specializing in marketing and CRM. Experienced in managing global enterprise clients across variety of business verticals. Oversees $3M+ book of business, driving growth and ensuring long-term client retention. Skilled in cross-functional collaboration, stakeholder management, and client advocacy to deliver seamless execution and strategic value. Proven mentor and team leader with a track record of adapting to evolving industry trends and driving customer success through innovative, data-driven strategies.
Overview
9
9
years of professional experience
Work History
Enterprise Customer Success Manager
Captiv8
05.2022 - Current
- Lead enterprise accounts for global SaaS clients, including Nike, Mattel, and Netflix, managing over $3M in recurring revenue, with a focus on fostering strong stakeholder relationships and ensuring alignment with business objectives
- Develop and implement strategic account plans that address complex client challenges, drive significant revenue growth, platform adoption, customer retention, and satisfaction
- Optimized cross-functional tea collaboration between product, sales, and account management teams through the implementation of refined documentation practices
- Perform in-depth customer data analysis during quarterly business reviews to identify trends, uncover growth opportunities, and provide actionable insights to maximize client ROI
- Positioned company as a trusted advisor in SaaS and influencer marketing sectors through forward-thinking strategies.
- Deployed innovative approaches to foster and sustain robust client connections within enterprise accounts spanning retail, financial, entertainment, sports, and CPG sectors
Senior Account Manager
Veritas Communications
06.2021 - 05.2022
- Led strategic communication plans that aligned with client objectives, ultimately enhancing brand visibility
- Managed $500k+ campaign budgets, ensuring financial accuracy and efficiency
- Cultivated strong client relationships with global brands such as Subway, DoorDash and Church & Dwight, fostering long-term partnerships
- Pioneered influencer-led campaigns on emerging platforms, developing robust organizational processes to maximize reach and engagement
- Mentored junior team members, providing comprehensive guidance to foster professional development and enhance overall team performance
Account Manager
North Strategic / MSL Group (Publicis)
10.2018 - 06.2021
- Led creative communication strategies for major clients (TD Bank, P&G, American Express and Samsung), driving exceptional business outcomes and fostering strong relationships with stakeholders
- Partnered with internal and external stakeholders, advising senior leadership through media training and identifying unique thought-leadership opportunities
- Mentored junior staff, managed substantial campaign budgets ($750k+) and oversaw financial processes, ensuring efficient project execution and team growth
- Crafted compelling content for top-tier publications, developing impactful media materials that enhanced client visibility and brand positioning
- Developed media materials (press releases, pitches, Q+As and key messaging) for Amex and Samsung
Consultant
H+K Strategies
01.2017 - 10.2018
- Executed data-driven PR campaigns for national brands such as Coca-Cola, IHG, Corby Spirits & Wine, leveraging media monitoring and coverage reports to optimize strategy and maximize client impact
- Spearheaded creative influencer programs for product launches, crafting engaging content that resonated with target audiences and boosted brand visibility
- Secured top-tier media coverage for high-profile events, including International Day of the Girl with Plan International, amplifying client message across broadcast, print, and digital channels
- Contributed to strategic development for new business clients, conducting in-depth research and proposing innovative solutions to drive growth and market penetration
Account Coordinator
Strategic Objectives
08.2016 - 01.2017
- Managed key accounts, enhancing media visibility for brands like Sears and Kruger Products
- Coordinated the 2016 White Cashmere Fashion Show, supporting breast cancer awareness efforts
- Monitored media coverage daily, delivering insightful reports to clients and internal teams
Education
Postgraduate Certificate - Public Relations
Humber College
08-2016
Undergraduate Degree - Communication Studies, Psychology
Carleton University
Ottawa, ON06-2012
Skills
- Strategic Customer Relations
- Clear and Persuasive Communication
- Executive Presentation
- Problem Solving & Critical Thinking
- Technical Proficiency & Product Knowledge
- Data Driven Decision Making
- Customer Advocacy & Engagement
- Cross Functional Collaboration
- Adaptability & Resilience
Profile
Jessika Horak, Enterprise Customer Success Manager
Timeline
Enterprise Customer Success Manager
Captiv8
05.2022 - Current
Senior Account Manager
Veritas Communications
06.2021 - 05.2022
Account Manager
North Strategic / MSL Group (Publicis)
10.2018 - 06.2021
Consultant
H+K Strategies
01.2017 - 10.2018
Account Coordinator
Strategic Objectives
08.2016 - 01.2017
Postgraduate Certificate - Public Relations
Humber College
Undergraduate Degree - Communication Studies, Psychology
Carleton University
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