Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jessie Dolman

Toronto,Canada

Summary

Results-driven Digital Marketing Professional with a strong foundation in social media coordination, digital strategy, and brand management. Skilled in crafting impactful content, executing data-driven campaigns, and optimizing brand presence through performance analysis. Proven ability to lead digital initiatives and manage multiple projects seamlessly in remote settings. Experienced in social media management, website development, and digital marketing with a focus on increasing engagement, web traffic, and brand visibility. Known for innovation, creative problem-solving, and effective collaboration in dynamic environments.

Overview

3
3
years of professional experience

Work History

Social and Digital Coordinator

Underdog Studio Ltd.
01.2023 - Current
  • Increased social media engagement by 25% through targeted content strategies and regular audience engagement across multiple platforms.
  • Oversee the management of several social media accounts, ensuring cohesive and engaging digital content across all platforms.
  • Collaborate with clients to strategize and execute digital marketing campaigns, focusing on enhancing online visibility and customer interaction.
  • Analyze key performance metrics to optimize strategies, improve ROI, and drive business growth.
  • Create and manage compelling, on-brand content across social media channels, aligning with business objectives and engaging target audiences.
  • Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
  • Researched current trends in the industry to identify opportunities for growth through new social media channels.

Social Media Coordinator

Serotina Media Inc.
10.2022 - 05.2023
  • Developed and executed a social media strategy to boost brand visibility and engagement.
  • Monitored and reported on social media performance using analytics tools to refine strategies.
  • Collaborated with the marketing team to create engaging, audience-focused content.
  • Increased online community size by 30% in six months through consistent community management, including active engagement and interactive polls.
  • Maintained a strong online presence through effective community management.
  • Produced tailored content and copy for diverse brands, adapting to unique brand voices.
  • Ensured visual and branding consistency across social media platforms.

Marketing Coordinator

LEANSQUAD
08.2021 - 06.2022
  • Developed and implemented marketing strategies to enhance company visibility and brand reach.
  • Supported the planning and execution of promotional campaigns to drive engagement.
  • Collaborated with design teams to create marketing materials, including brochures, flyers, and ads.
  • Increased organic traffic by 40% in six months through targeted SEO, content optimization, backlinking, and keyword-focused blogging.
  • Conducted market research to analyze trends, customer behavior, and competition, and compiled data-driven reports.
  • Assisted the Marketing Director in refining the marketing plan, setting objectives, analyzing sales forecasts, and managing promotional schedules.
  • Researched new customer data sources and provided recommendations to marketing and sales leadership.

Education

Bachelor's Degree - Communication and Media Studies

RYERSON UNIVERSITY
Toronto, Ontario
01.2023

Skills

  • Digital Marketing Strategy
  • Content Creation & Copywriting
  • Community Management
  • Influencer Outreach
  • Data Analysis & Reporting
  • SEO & Lead Generation
  • Project Management & Collaboration Tools
  • Marketing Automation & CRM
  • Social Media Management & Design
  • Marketing Plan Development
  • Social Media Campaigns
  • Active Campaign, Hootsuite, Slack, Notion, Wordpress, Miro, Shopify & Zendesk
  • Search Engine Optimization SEO

Languages

English
Native/ Bilingual

Timeline

Social and Digital Coordinator

Underdog Studio Ltd.
01.2023 - Current

Social Media Coordinator

Serotina Media Inc.
10.2022 - 05.2023

Marketing Coordinator

LEANSQUAD
08.2021 - 06.2022

Bachelor's Degree - Communication and Media Studies

RYERSON UNIVERSITY

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Jessie Dolman