Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Jessica Wing Yin Siu

Jessica Wing Yin Siu

Strategic Communications Consultant
North York,ON

Summary

Currently a full-time Marketing student on President’s Honour List at Seneca College. I am an all-rounded communication professional with 10 years of experience across sectors including Corporate, Real Estate, Fintech, Arts & Culture, Travel, F&B, FMCG, and Consumer lifestyle in Asia Pacific. I am now leading the social media strategy of the Women Empowerment Awards.

Overview

13
13
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Social Media Lead

Women Empowerment Awards
Toronto
01.2023 - Current
  • Provide social media and content marketing strategy to drive meaningful engagements
  • Manage and lead content development across social media platforms
  • Collaborate with sponsors and working partners to promote women empowerment in Canada

Associate Director

Edelman Public Relations Worldwide
09.2017 - 08.2022
  • Plan and develop strategy and provide strategic council on overall narrative and communications to meet clients’ business goals and priorities
  • Led teams of up to five personnel, supervising daily performance as well as training and improvement plans.
  • Plan and manage crisis/issues, facilitate crisis training to the client’s leadership team and frontline staff
  • Plan and facilitate media training and workshops to key spokespeople and senior executives
  • Manage and lead regional team in regional-wide campaign from planning to execution
  • Lead business growth of the agency in existing and new clients
  • Achievements:
  • 0% turnover rate from direct line reports
  • Led high impact launches and events including MGM Cotai, M+ museum, IKEA store openings with attendance of over 100 journalists and guests
  • Secured and provided counsel to retainer clients with CAD200k+ budget per year
  • Won regional and local PR awards
  • Key clients:
  • Corporate Comms/issue & crisis management: Marriott International, Asia Miles, Cathay Pacific, DFS, Starbucks, West Kowloon Cultural District Authority
  • Consumer Comms/engagement: IKEA Hong Kong, M+, Nissan Asia Pacific, MGM COTAI, HSBC

Senior Consultant

Ogilvy Public Relations Worldwide (HK) Limited
03.2015 - 09.2017
  • Provided strategic communications consultation to achieve client goals
  • Developed holistic communication plans and recommendations at new business pitch by understanding clients’ business goals and market landscape
  • Managed an account servicing team of four, acted as a strategic counsel and provided guidance for day to day client work
  • Wellness is a subjective concept, and each individual may have their own interpretation and priorities within these dimensions. It's important to recognize that wellness is a journey and requires ongoing effort and attention to maintain a balanced and healthy lifestyle.
  • Analyzed problematic areas to provide recommendations and solutions.
  • Key clients: Air New Zealand, Tourism New Zealand, Ocean Park Hong Kong, Sheraton Grand Macao Hotel, LEGO Hong Kong, Fjällräven, NESCAFÉ Dolce Gusto Hong Kong
  • Wellness is a subjective concept, and each individual may have their own interpretation and priorities within these dimensions. It's important to recognize that wellness is a journey and requires ongoing effort and attention to maintain a balanced and healthy lifestyle.

Account Manager

GHC Asia
04.2013 - 03.2015
  • Provided professional marketing and strategic consultation to clients across APAC to achieve their PR goals
  • Managed account servicing team, monitored and helped the team to deliver professional service and generate results
  • Established strong connections with top-tier media titles in APAC; managed and organized media events in Hong Kong, PRC and Asia
  • Key clients:
  • FRHI Hotels & Resorts (representing Fairmont, Raffles and Swissotel), Dusit International, Resorts World Singapore, wooloomooloo Group, Dinning Concepts, Hasselblad, Vispring Luxury Beds, citysuper

Senior Account Executive

Wasabi Creation Limited
08.2010 - 01.2013
  • Maintained media relations and executed marketing communications projects, events; copywriting and edit marketing collaterals
  • Organized and executed media luncheon, press conference and event
  • Key clients: Sun Hung Kai Properties (Real Estate and Corporate Communications), Noah’s Ark, Sino Group, Sino Art, KAPLAN Education and Hong Kong Turkish Film Festival

Education

Diploma - Business Marketing

Seneca College
09.2022 - Current

Bachelor of Arts - Journalism and Mass Communication

Kong Shue Yan University
09.2006 - 06.2010

Skills

    Strategy and Planning

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Additional Information

  • 2021 PR Award Asia – “Mission Navara” Nissan Motor Limited – Silver (Automotive & Transportation)
  • 2019 PR Award Asia – “Share a Book” Hong Kong International Literary Festival – Gold (Non-profit)
  • 2019 MARkies Award – “Share a Book” Hong Kong International Literary Festival – Bronze (Best Idea – PR)
  • 2018 Marketing Excellence Awards – “Finding Golden” IKEA Hong Kong – Silver (Integrated marketing)
  • 2018 Marketing Excellence Awards – “#Sunkist Creation” Sunkist Growers – Bronze (Experimental marketing)
  • 2018 Marketing PR Awards Hong Kong – “Making Great Moments” MGM COTAI – Gold (Best PR Campaign – Media relations)

Timeline

Social Media Lead

Women Empowerment Awards
01.2023 - Current

Diploma - Business Marketing

Seneca College
09.2022 - Current

Associate Director

Edelman Public Relations Worldwide
09.2017 - 08.2022

Senior Consultant

Ogilvy Public Relations Worldwide (HK) Limited
03.2015 - 09.2017

Account Manager

GHC Asia
04.2013 - 03.2015

Senior Account Executive

Wasabi Creation Limited
08.2010 - 01.2013

Bachelor of Arts - Journalism and Mass Communication

Kong Shue Yan University
09.2006 - 06.2010

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Jessica Wing Yin SiuStrategic Communications Consultant