Jessica Walker

• Lead eCommerce Media strategy, investment model and measurement across all eCommerce and Last Mile partners
• Build Joint Business Plans across all retail partners, negotiating costs, value exchange and ways of working to unlock growth
• Manage ecommerce media managers and agency relationships to optimize media performance with eye to growing share, new to brand acquisition, and media ROI
• Act as internal subject matter expert and external consultant on all things Retail Media

Media channel strategy

• I launched our retail media partnerships with WMC, LCL media, Costco media, Criteo, Instacart and more
• I sourced and launched new click to cart capabilities to track engagement and conversion
• I worked with key partners such as Facebook, Google, Pinterest and TikTok to test new capabilities while also bringing on board new media and creative vendors to accelerate the business

Digital measurement, analytics & optimization

• Through data analysis I saved the company $10M in media waist and increased our conversion rates by 400%, above category benchmarks
• I lead the rollout of Nugit; a near real time aggregator of media performance across platforms to enable agile pivots and optimizations

Creative Excellence

• I lead the partnerships and negotiations for creative tech vendors to unlock optimizations with AI to minimize lift and costs associated with creative adaptations
• I built the business case and launched JNJ Canada’s first consumer mobile app, Skin 360

As the Senior Manager of Digital Marketing, I lead the ideation, planning and execution of all integrated digital campaigns and owned digital channels

Website

• Lead the user experience, design, and development of all web and mobile experiences for campaigns
• Managed tracking, analytics, reporting and optimization for web and mobile campaign sites

Email

• Spearheaded and managed the SDM responsive email redesign, working with stakeholders across the business to build a fully responsive email with revised content strategy and integration of personalization

Socail

• Lead the companies social media strategy to grow community members and build loyalty among customers

• Managed eCommerce platform wireframes, design and integration
• Lead overall digital marketing plan to promote launch, drive traffic and lift sales
• Integrated PCO promotional calendar and vendor spotlights to drive sales

• Increased and maintained monthly site visits by 2000%, and visitor return rate by 500%
• Lead online customer support through live chat tools and services to increase CSAT by 6%
• Managed monitoring and engagement strategies across social media landscape
• Managed creative design, production and deployment of e-newsletters and email marketing