Jessica Tikson
Toronto,ON
Summary
Innovative Data Evangelist merging technical expertise with strategic vision to cultivate data-driven cultures. Focused on empowering teams through collaboration and continuous learning in dynamic environments. Committed to leveraging data for informed decision-making and driving organizational growth.
Overview
14
14
years of professional experience
Work History
Director, Data Strategy & Governance |
Loopio
Toronto, Ontario
04.2022 - Current
- Developed and executed an enterprise data strategy aligning analytics, governance, and AI initiatives with company growth objectives, establishing a scalable foundation for data-driven decision making across executive leadership and business teams.
- Championed AI-driven analytics and insights agents, leveraging large language models within the data warehouse and BI layer to accelerate insight generation and enhance self-service access to advanced analytics across the organization.
- Established a hub-and-spoke data operating model, centralizing enterprise data governance and shared metrics while enabling department-level analytics, significantly improving cross-functional alignment and consistency of business reporting.
- Led the implementation of a BI platform and semantic data layer, transforming fragmented reporting into trusted executive dashboards that improved visibility into customer adoption, retention, and revenue performance.
- Collaborated with executive leadership (Finance, Product, GTM) to deliver impactful data products and strategic insights, informing key growth decisions such as customer retention strategies, product adoption initiatives, and revenue forecasting.
Interim Head of Revenue Operations |
Loopio
Toronto, Ontario
04.2022 - 02.2024
- Led Revenue Operations during a leadership transition, aligning Sales, Customer Success, and Marketing processes while establishing a unified operating cadence for pipeline management, forecasting, and revenue performance tracking.
- Built a centralized revenue intelligence framework, integrating CRM, product usage, and customer success data to provide leadership with a single source of truth for pipeline health, churn risk, and expansion opportunities.
- Operationalized key SaaS revenue metrics (ARR, churn, expansion, pipeline coverage, win rate) and developed executive dashboards that provided real-time visibility into revenue performance and GTM efficiency.
- Identified revenue growth opportunities through data analysis, surfacing trends in customer adoption and deal velocity that directly informed go-to-market strategy and account prioritization.
- Strengthened cross-functional GTM alignment by standardizing revenue processes and implementing governance over revenue metrics, resulting in improved data quality in CRM systems.
Manager, Digital Transformation |
Ernst & Young LLP
11.2019 - 03.2022
- Led digital transformation initiatives for enterprise clients, designing and implementing data and analytics capabilities that enhanced decision-making and operational efficiency across business functions.
- Developed enterprise data strategies and operating models for large organizations, establishing governance frameworks, data ownership structures, and analytics roadmaps to facilitate long-term digital transformation.
- Implemented modern data architectures and BI solutions that consolidated fragmented reporting environments and enabled self-service analytics for business stakeholders.
- Advised C-suite executives on data-driven operating models, helping organizations prioritize analytics investments and align digital initiatives with strategic growth objectives.
Manager, Data Strategy and Governance |
OpenText
Waterloo, Ontario
08.2015 - 03.2019
- Led enterprise master data strategy and governance initiatives, establishing standardized data definitions, ownership models, and stewardship practices to improve trust in critical business data.
- Designed and implemented master data management (MDM) frameworks across key domains (e.g., customer, product, and account), creating a consistent data foundation to support advanced analytics and big data initiatives.
- Partnered with business and technology leaders to define data governance policies, stewardship roles, and data lifecycle management practices, enhancing accountability for enterprise data assets.
Senior Pricing Analyst |
OpenText
Waterloo, Ontario
08.2012 - 07.2015
- Developed data-driven pricing models for SaaS products, analyzing customer usage patterns, competitive benchmarks, and willingness-to-pay to optimize pricing strategy and improve revenue performance.
- Collaborated with Sales, Finance, and Product leadership to evaluate pricing and packaging changes, enhancing go-to-market strategy through rigorous financial modelling and scenario analysis.
- Supported new product launches and pricing updates, conducting market analysis and financial modeling to recommend pricing structures aligned with customer value and competitive positioning.
Skills
- AI & Advanced Analytics Enablement
- Enterprise Data Strategy
- Data Governance & Data Quality Management
- Modern Data Architecture & Platforms
- Cross-Functional Leadership & Stakeholder Alignment
- Data-Driven Decision Making & Business Impact
Timeline
Director, Data Strategy & Governance |
Loopio
04.2022 - Current
Interim Head of Revenue Operations |
Loopio
04.2022 - 02.2024
Manager, Digital Transformation |
Ernst & Young LLP
11.2019 - 03.2022
Manager, Data Strategy and Governance |
OpenText
08.2015 - 03.2019
Senior Pricing Analyst |
OpenText
08.2012 - 07.2015