Jessica Sanabria
UX Designer
North Bay,ON
Summary
Versatile Product Designer with a strong background in brand development, UX design, and user-centered project management. Proven expertise in transforming business concepts into cohesive brand identities and designing intuitive user interfaces. Adept at collaborating with cross-functional teams to optimize user experiences, driving customer acquisition and retention. Skilled in Figma, Adobe Suite, wireframing, prototyping, and conducting user research to create innovative, high-impact designs. Strong attention to detail and the ability to translate user insights into actionable design solutions.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Graphic Designer
Freelance
North Bay, Ontario
06.2022 - Current
- Transformed brand identities for multiple clients, including logo design and rebranding efforts, leading to a 30% increase in client engagement across digital platforms.
- Optimized website designs on Wix, incorporating SEO strategies that resulted in a 600+ monthly search increase for new services and boosted client visibility.
- Developed high-quality visual content and photography using Adobe Suite, contributing to a 40% improvement in social media engagement.
Owner
Good Glaze Doughnuts
North Bay, Ontario
09.2019 - Current
- Developed a cohesive brand identity from concept to market, increasing customer loyalty by 50% through consistent online presence and user experience enhancements.
- Led end-to-end design of digital marketing strategies, including email campaigns that resulted in a 15% repeat purchase rate and $10K in additional quarterly revenue.
- Streamlined business operations and improved customer feedback by 30%, focusing on product design and experience refinement.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
International Partner Support
Canadore College
North Bay, Ontario
01.2017 - 08.2019
- Managed design and communication strategies for international recruitment campaigns, increasing student inquiries by 25% and boosting enrollment by 10%.
- Enhanced partner collaboration through targeted initiatives, improving stakeholder satisfaction by 30%.
- Collaborated with colleagues and support staff to maximize team efficiency.
- Streamlined internal processes, fostering improved efficiency and productivity within the International Office.
Chef and Event Planner
Yamagoya Holdings
Fernie, British Columbia
02.2015 - 11.2016
- Led the design and execution of seasonal food offerings and events, achieving a 30% increase in repeat bookings and improving operational efficiency.
- Implemented tailored planning protocols that increased guest satisfaction scores by 25%, highlighting attention to user experience.
- Optimized food preparation processes, implementing time-saving techniques without compromising quality.
Education
Certificate - UX Design
07.2024 - Current
Diploma - Graphic Design
08.2019 - 05.2022
Certificate - Event Planning
07.2016 - 12.2016
Diploma - Culinary Administration
09.2009 - 05.2012
Skills
Timeline
University of Toronto - Certificate, UX Design
07.2024 - Current
Graphic Designer - Freelance
06.2022 - Current
Owner - Good Glaze Doughnuts
09.2019 - Current
Canadore College - Diploma, Graphic Design
08.2019 - 05.2022
International Partner Support - Canadore College
01.2017 - 08.2019
College of The Rockies - Certificate, Event Planning
07.2016 - 12.2016
Chef and Event Planner - Yamagoya Holdings
02.2015 - 11.2016
Canadore College - Diploma, Culinary Administration
09.2009 - 05.2012
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