Jessica Roberts
Toronto,Canada
Summary
Dynamic marketing professional with a proven track record at Cookery, excelling in brand strategy and data analysis. Adept at crafting compelling content and driving creative campaigns that boost sales. Recognized for effective communication and team collaboration, consistently delivering impactful results in fast-paced environments.
Overview
22
22
years of professional experience
Work History
Digital Marketing Specialist
Life is Good Westport
Westport, Ontario
04.2019 - Current
- Executed email marketing campaigns via Mailchimp, boosting customer engagement from conception to execution
- Crafted compelling content for websites, blogs, and online ads to elevate brand visibility
- Developed engaging posts for social media platforms including Facebook, Twitter, and Instagram
- Analyzed promotional opportunities using Shopify to inform marketing strategies
Culinary Instructor
Freelance
Toronto, Ontario
09.2006 - Current
- Designed engaging classes on healthy eating, food skills, seasonal menus, baking, and holidays
- Developed recipes and prepared comprehensive class handouts to enhance learning experience
- Maintained an up-to-date knowledge of trends in the culinary industry to ensure course content was relevant to current practices
- Created a safe learning environment where students felt comfortable expressing themselves freely without fear of judgement
Marketing Manager
Cookery
Toronto, Ontario
05.2022 - 05.2025
- Managed and updated the Shopify storefront, including product file and collection creation, promotional bundles, and seasonal merchandising
- Tracked merchandising performance using KPIs such as click-through and conversion rates, and measured the impact of promotions on sales growth
- Designed branded graphics and marketing materials using Canva for ads, newsletters, and website content
- Created product copy and content for brochures, flyers, websites, and promotional emails to support marketing goals
- Managed and scheduled social media content and campaigns to align with product launches and promotional periods
- Developed creative promotional strategies to drive sales, customer engagement, and repeat purchases
- Planned and executed digital marketing campaigns, including content creation and performance tracking using Klaviyo
- Contributed ideas for in-person and digital promotional events and supported their planning and coordination
- Collaborated with leadership to review and refine overall marketing and merchandising strategy
Assistant Manager
Williams-Sonoma
Toronto, Canada
10.2011 - 06.2012
Sous Chef
Blue Plate
Toronto, Canada
05.2010 - 03.2011
Department Manager
Crate & Barrel
Toronto, Ontario
08.2008 - 09.2009
Cooking School Coordinator
Loblaws
Toronto, Canada
08.2006 - 07.2008
First Line Support
The Body Shop Canada
Toronto, Canada
08.2003 - 07.2006
- Provided technical support for 120 stores across Canada for POS hardware and software issues via email and phone
- Developed training materials and support resources to improve understanding of new POS processes
- Troubleshot connectivity issues remotely through effective phone support for end-users
- Guided team members on customer service best practices to enhance overall performance
Education
COSMETIC TECHNIQUES & MANAGEMENT DIPLOMA -
Sheridan College
Oakville04-2003
CULINARY MANAGEMENT DIPLOMA - Culinary Management
Georgian College of Applied Arts And Technology
Barrie04-1999
FOOD WRITING I -
George Brown College
Toronto07.2008
Skills
- Shopify expertise
- Data analysis
- Team collaboration
- Effective communication
- Copywriting and email marketing
- Adaptability
- Brand strategy
- Creative thinking
- Attention to detail
- Continuous improvement
Timeline
Marketing Manager
Cookery
05.2022 - 05.2025
Digital Marketing Specialist
Life is Good Westport
04.2019 - Current
Assistant Manager
Williams-Sonoma
10.2011 - 06.2012
Sous Chef
Blue Plate
05.2010 - 03.2011
Department Manager
Crate & Barrel
08.2008 - 09.2009
Culinary Instructor
Freelance
09.2006 - Current
Cooking School Coordinator
Loblaws
08.2006 - 07.2008
First Line Support
The Body Shop Canada
08.2003 - 07.2006
COSMETIC TECHNIQUES & MANAGEMENT DIPLOMA -
Sheridan College
CULINARY MANAGEMENT DIPLOMA - Culinary Management
Georgian College of Applied Arts And Technology
FOOD WRITING I -
George Brown College
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