Summary
Overview
Work History
Education
Skills
Certification
Extracurricular Activities
Languages (speaking and writing)
Timeline
Generic

Jessica Posavad

Ottawa,ON

Summary

Results-oriented fifth-year marketing student at the University of Ottawa with a proven track record of acquiring diverse skills through a combination of academic studies, an international exchange program, co-op terms, and active involvement in various clubs. Demonstrated ability to apply theoretical knowledge to real-world scenarios through hands-on experiences, fostering a comprehensive understanding of the dynamic marketing landscape.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Junior Marketing Officer

Global Affairs Canada
Ottawa, Ontario
01.2022 - 12.2022
  • Engaged in daily responsibilities involving the creation of bilingual content, including targeted messaging for social media platforms (Facebook, LinkedIn, Twitter).
  • Proficiently crafted promotional content for electronic direct mail (EDMs) for silver and bronze level events, adapting the format and messaging for various purposes such as reminder emails, webinars, and general trade event signups.
  • Assisted in various administrative tasks, including creating calendars for team vacation schedules and tracking past promotional messaging for effective coordination and planning.
  • Spearheaded fund requests for different trade events around the world. Developed and managed a comprehensive Excel tracking system for fund requests, collaborating with colleagues as well as the finance team, ensuring accurate documentation and timely updates.
  • Collaborated with the marketing and social media teams for the Prospectors & Developers Association of Canada (PDAC) project, contributing to the creation of electronic direct mail, promotional social media posts, and a reminder email for the world's largest international mining industry conference, attracting over 25,000 attendees.

Content Creator

University of Ottawa
Ottawa, Ontario
05.2021 - 08.2021
  • Produced written and visual communications for the Faculty of Engineering and its various teams, in close collaboration with the Digital Communications Officer and the Marketing & Communications team, to ensure high-quality bilingual communications to prospective and current students, industry partners, alumni, and the community in line with the Faculty's and University's brand.
  • Contributed to the planning, creation, and timely dissemination of branded Faculty of Engineering content across internal and external platforms.
  • Involved in diversity, inclusion, and equity initiatives and collaborated with professors and the Center for Indigenous Community Infrastructure (CICI) coordinator on the CICI project, actively participating in the promotion of the new CICI on campus and took a leadership role in organizing a video shoot to produce a detailed promotional video for the center.
  • Played a key role in Convocation 2021, contributing to speechwriting, event coordination, and online promotion, adapting to the pandemic context.
  • Assisted with the Welcome Week/Return to Work project, involving tasks such as schedule organization, promotion of information for new students, and communication of COVID policy updates.

Education

Bachelor of Commerce - Marketing

University of Ottawa
04.2024

Skills

  • Brand Messaging
  • Digital and Email Marketing
  • Active Listening
  • Team-Player and Collaborator
  • Positive “can do” Attitude
  • Creative Problem-Solving Abilities
  • Curious and Fast Learner
  • Organizational Skills

Certification

  • Fundamentals of Digital Marketing Google Certification
  • Google Analytics for Beginners
  • Google Ads Search Certification
  • Google Ads - Measurement Certification

Extracurricular Activities

  • Director of Events, Telfer Marketing Association, 2021–2022
  • Director of Marketing, Telfer Entrepreneurship Club (TECDE), 2021–2022
  • Director of Marketing, University of Ottawa Business Review, 2021–2022

Languages (speaking and writing)

English
Native/ Bilingual
French
Full Professional

Timeline

Junior Marketing Officer

Global Affairs Canada
01.2022 - 12.2022

Content Creator

University of Ottawa
05.2021 - 08.2021

Bachelor of Commerce - Marketing

University of Ottawa

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Jessica Posavad