Jessica Leonardis
Watsonville
Summary
Results-driven professional with over 15 years of expertise in executing inside sales strategies across vast territories, managing high-value accounts, fostering brand advocacy, nurturing client relationships, and driving sales/revenue growth for top-tier organizations within the health and wellness industry.
Overview
11
11
years of professional experience
Work History
Account Executive
True Grace Health
Pewaukee
12.2024 - Current
- Strategically plan and execute weekly store visits within assigned territory, partnering with buyers to review product placement, pricing, and promotional execution to drive optimal retail performance• Increased end cap display placements by 50%, securing high-visibility positioning that strengthened in-store presence and promotional performance• Deliver hands-on product education and staff trainings to retail teams to strengthen product knowledge and recommendation confidence• Identify inventory gaps and reorder opportunities during store visits, partnering with buyers to maintain optimal stock levels and minimize out-of-stocks• Planned and executed promotional calendars in partnership with buyers, resulting in a 25% increase in sales through strategic seasonal and campaign alignment
Regional Sales Representative
Threshold Enterprises
02.2022 - 09.2024
- Execute inside sales for 270+ retail accounts across California in the health and wellness industry.
- Manage sales contributions totaling $3.8 million, exceeding the annual growth sales quota.
- Grew account oversight from 133+ to an additional 125 accounts in 2023 and achieved a 61.8% growth rate in manufactured products and 70.2% growth in vendor products.
- Recognized as a 'Top Performer' and commended by senior leadership.
- Engage in sales meetings, trainings, store events, expos, and trade shows, collaborating with field reps on growth strategies and promotional activities by initiating calls and managing orders for retail health food accounts.
Social Media & Project Manager
Threshold Enterprises
10.2019 - 02.2022
- Planned and executed multi-channel marketing campaigns, managed 10-12 projects simultaneously, and utilized Sprout Social and Google Analytics tools to track performance.
- Streamlined high-visibility social media campaigns for B2C health and wellness products' digital presence by increasing team efficiency by 80%, ensuring 100% of projects were delivered on time.
- Performed A/B testing on brand awareness and audience reach, implementing results across social media platforms, growing campaign reach by 110%.
Eligibility Screener/Healthcare Associate
ALORICA/GETIX HEALTH
10.2017 - 03.2019
- Executed deployment of standardized work procedures to ensure prompt certification for eligibility programs.
- Procured and dispatched requested records and data, such as Medi-Cal application, pay stubs, bank statements, tax returns, and remittance advice to relevant parties.
- Collaborated with physicians, case managers, social workers, and hospital business office personnel to resolve issues, address inquiries, and accurately record essential patient data.
Wellness Coach/Marketing Manager
Love For Protein
05.2015 - 10.2017
- Provided comprehensive health coaching services to clients, helping them understand and manage their wellness journey.
- Handled scheduling of weekly appointments to provide consultation, track progress, and offer education and support.
- Conducted bi-monthly educational group sessions to share information and updates with new and existing clients.
- Managed inventory and processed client orders to ensure timely delivery.
Education
Digital Marketing Science Certification -
UCSC Silicon Valley Professional Education
Santa Cruz, CADatabase Management & Systems Administration -
Master's Institute
San Jose, CASkills
- Retail performance
- Product placement
- Promotional execution
Timeline
Account Executive
True Grace Health
12.2024 - Current
Regional Sales Representative
Threshold Enterprises
02.2022 - 09.2024
Social Media & Project Manager
Threshold Enterprises
10.2019 - 02.2022
Eligibility Screener/Healthcare Associate
ALORICA/GETIX HEALTH
10.2017 - 03.2019
Wellness Coach/Marketing Manager
Love For Protein
05.2015 - 10.2017
Digital Marketing Science Certification -
UCSC Silicon Valley Professional Education
Database Management & Systems Administration -
Master's Institute