Jessica Ciaraldi
Cambridge,ON
Summary
Highly motivated and forward-thinking marketing professional with 8 years of experience successfully developing and implementing strategic initiatives to drive client value and engagement. Strong communicator with natural leadership talent and high energy. Seeking a challenging role with a desire to grow in a professional setting.
Overview
9
9
years of professional experience
Work History
National Education Consultant, GWAM
Manulife
Waterloo
09.2019 - Current
- Manage and support 25 client accounts with assets raging from 40 million to 2 billion dollars by executing integrated marketing strategies to support member engagement with group retirement programs.
- Develop campaigns that align with strategic vision and effectively manage ongoing timelines and adjust strategic plans when necessary.
- Conceptualize and create digital content including graphic design direction and content creation.
- Define clear objectives, metrics and KPIs to measure campaign success and analyze member needs and behaviours that identify opportunities to improve member and client experience, provide guidance, and inform key strategies.
- Effectively analyze and track post-campaign engagement results.
- Effectively support sales and leadership team by participating in various shortlists to help optimize sales and retain existing clients.
- Actively drive digital adoption to enhance member experience. Moved 98% of client enrolment programs online.
- Lead MarTech transition for National Education team.
- Demonstrate leadership by making improvements to work processes and helping to train others.
Marketing Coordinator
eSentire
Waterloo
11.2017 - 09.2019
- Managed go-to-market plans including industry trade shows, eSentire and partner hosted events, webinars and email programs.
- Effectively research targeted trade shows and conferences that would generate strong brand awareness and lead generation.
- Develop pre and post activity engagement plans to maximize investments.
- Plan and execute integrated marketing campaigns for eSentire Managed Detection and Response (MDR) to deliver strong marketing and business results.
- Coordinate with cross functional team members and external partners to ensure successful execution of marketing programs and tactics.
- Provide support and work closely with various channel partners on developing and executing partner marketing plans to increase lead funnel.
- Implemented new podcast series, to generate brand awareness and cybersecurity education and applied digital marketing campaign to increase engagement and awareness surrounding podcast series.
- Developed website copy, blog posts, press releases, and other content that generated organic SEO traffic.
- Analyzed and interpreted data from marketing campaigns to inform strategy and optimize performance.
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
National Education Specialist
Manulife
01.2016 - 12.2016
- Developed and executed strategic campaigns to support client engagement.
- Worked with various vendors to complete requests, and update content repositories used by Account Executives.
- Provided marketing support across various projects.
- Developed informative presentations and research reports to educate new members on retirement plans.
- Managed process for development of new client portals for enrolment purposes.
- Established and maintained effective communication channels with internal and external stakeholders.
Creative Coordinator (Internship)
MSLGROUP Public Relations Agency
05.2015 - 08.2015
- Managed media relations (press releases, pitch development, media kits).
- Conducted market research to gain customer insights and inform PR decisions.
- Organized and managed public relations events, resulting in increased brand awareness and improved customer loyalty (Vidal Sassoon, Beauty United, COVERGIRL, Mexico and Gucci).
- Managed relationships with stakeholders and media contacts to ensure good relations and timely response to inquiries.
Education
Human-Centered Design -
Coursera
08-2023
Bachelor of Public Relations -
Conestoga College
08-2017
General Arts and Science Certificate -
Conestoga College
04.2013
Skills
- Project Management
- Microsoft Excel, Word, PowerPoint
- Strategy Development and Planning
- KPI Tracking
- Quantitative Analysis
- Understanding of Wealth Management Industry
- Content Development
- Digital Marketing
- Account Management
- Strong Presentation Skills
- Strategic Problem Solver
- Exceptional communication Skills
Timeline
National Education Consultant, GWAM
Manulife
09.2019 - Current
Marketing Coordinator
eSentire
11.2017 - 09.2019
National Education Specialist
Manulife
01.2016 - 12.2016
Creative Coordinator (Internship)
MSLGROUP Public Relations Agency
05.2015 - 08.2015
Human-Centered Design -
Coursera
Bachelor of Public Relations -
Conestoga College
General Arts and Science Certificate -
Conestoga College
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