Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jessica Ciaraldi

Cambridge

Summary

Dedicated and dynamic marketing professional with an exceptional record of client satisfaction and a passion for strategy development. Adept at creating and implementing client-centered, successful campaigns, aimed at improving awareness and presence. Experience in assessing customer desires and requirements and generating campaigns that successfully meets those standards.

Overview

9
9
years of professional experience

Work History

National Education Consultant

Manulife
09.2019 - Current
  • Efficiently managing 20 client accounts with assets raging from 40 million to 2 billion dollars by executing monthly educational marketing campaigns
  • Create and present educational marketing strategies to clients with key focuses on supporting group retirement programs and increase member engagement; identifying tactics to meet key objectives
  • Create various educational campaigns that align with strategic vision and effectively managing ongoing timelines and adjust strategic plans when necessary
  • Conceptualize and create digital content for client retirement programs including graphic design direction and copy writing
  • Analyze member needs and behaviours that identify opportunities to improve member experience, provide guidance to navigate their retirement program, and inform key strategies
  • Effectively support sales and successfully implement new clients; participate in various shortlists to help optimize sales and retain existing clients
  • Actively drive digital adoption for client retirement programs to enhance member experience - encouraging use of mobile app, web, and online learning resources
  • In support of digital adoption, moved 98% of client enrolment programs from paper/digital guides to online portals
  • Establish trusted relationships with clients through successful campaign execution
  • Effectively analyze and track post-campaign engagement results; understanding and analyzing client needs and ways to improve and enhance how to reach key audiences
  • Strong collaboration with cross-functional team members and external partners to ensure successful execution of communication campaigns (design, marketing, corporate communications, translations, clients, consultants and leadership)
  • Analyzed customer data to identify key trends and inform marketing initiatives.

Marketing Coordinator

eSentire
11.2017 - 09.2019
  • Execute go-to-market plans including industry trade shows, eSentire and partner hosted events, webinars and email programs
  • Effectively research targeted trade shows and conferences that would generate strong brand awareness and lead generation
  • Develop pre and post activity engagement plans to maximize investments
  • Plan and execute integrated marketing campaigns for eSentire Managed Detection and Response (MDR) to deliver strong marketing and business results
  • Coordinate with cross functional team members and external partners to ensure successful execution of marketing programs and tactics
  • Process leads using Salesforce and monitor success rate of ROI, through post-campaign reporting
  • Create various marketing assets in both print and digital to be used for marketing events and campaigns
  • Provide support and work closely with various channel partners on developing and executing partner marketing plans to increase lead funnel
  • Implemented new podcast series, to generate brand awareness and cybersecurity education
  • Applied digital marketing campaign to increase engagement and awareness surrounding podcast series
  • Wrote website copy, blog posts, press releases, and other content that generated organic SEO traffic
  • Analyzed and interpreted data from marketing campaigns to inform strategy and optimize performance
  • Researched and maintained relationships with industry influencers and publications, resulting in increased brand visibility.

National Education Specialist

Manulife
01.2016 - 12.2016
  • Assisted with development and execution of strategic campaigns; created various marketing materials for client campaigns
  • Worked with various vendors to complete requests, and update content repositories used by Account Executives
  • Provided marketing support across various projects
  • Developed informative presentations and research reports to educate new members on retirement plans
  • Managed process for development of new client portals for enrolment purposes
  • Established and maintained effective communication channels with internal and external stakeholders.

Creative Coordinator

MSLGROUP Public Relations Agency
05.2015 - 08.2015
  • Managed media relations (press releases, pitch development, media kits)
  • Conducted market research to gain customer insights and inform PR decisions
  • Organized and managed public relations events, resulting in increased brand awareness and improved customer loyalty (Vidal Sassoon, Beauty United, COVERGIRL, Mexico and Gucci)
  • Managed relationships with stakeholders and media contacts to ensure good relations and timely response to inquiries.

Education

Human-Centered Design -

Coursera

Bachelor of Arts - Marketing And Communications

Conestoga College
Kitchener
08.2017

General Arts and Science Certificate -

Conestoga College
Kitchener
04.2013

Skills

  • Ability to Work Under Pressure
  • Effective Time Management
  • Adaptability
  • Project Management Skills
  • Excellent Communication Skills
  • Creativity and Problem Solving
  • Strategy development
  • Decision-Making
  • Public Speaking
  • Time Management
  • Customer Relations
  • KPI Tracking
  • Ability to Work With Various Stakeholders

Languages

English
Native or Bilingual

Timeline

National Education Consultant

Manulife
09.2019 - Current

Marketing Coordinator

eSentire
11.2017 - 09.2019

National Education Specialist

Manulife
01.2016 - 12.2016

Creative Coordinator

MSLGROUP Public Relations Agency
05.2015 - 08.2015

Human-Centered Design -

Coursera

Bachelor of Arts - Marketing And Communications

Conestoga College

General Arts and Science Certificate -

Conestoga College

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Jessica Ciaraldi