Jessica Cheshire
Hamilton,ON
Summary
Dynamic marketing expert with a record of increasing client revenue by 52% across freelance clients and achieving a 160% boost in social reach for clients at GPMC Management Services. Proficient in developing strategic, data-driven marketing plans that drive results. Recognized for strong leadership skills and innovative campaign development, showcasing exceptional creativity in every project.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Consultant
Freelance
Hamilton, Ontario
01.2021 - Current
- Enhance online commerce client revenue by 52% using effective marketing techniques.
- Devise results-driven social media strategies and roadmaps based on clients' needs.
- Write social media content to increase engagement with customers.
- Manage social media accounts for clients.
- Craft visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Organize events such as conferences, trade shows, seminars, and webinars.
- Propose internal and external ideas and initiatives to help promote general awareness of the company brands.
- Develop layouts for product graphics, company collateral, and websites.
- Create reports summarizing performance results against established goals.
Marketing Manager
GPMC Management Services
11.2023 - 12.2024
- Formulated comprehensive marketing campaigns within various industries, including fuel stations, cannabis shops, and retail products.
- Coordinated marketing events for showcasing product and service offerings.
- Supervised a team of junior marketers in executing various projects.
- Established comprehensive brand guidelines to unify marketing materials.
- Conducted research to determine ideal markets for products and services.
- Strategized and executed online and offline brand strategies, leading to an increased digital footprint for clients.
- Implemented community programming initiatives, donating $30,000 to First Nations communities in Q1 2024.
- Developed effective Meta Ads strategies, driving a 160% increase in social platform reach by Q2 2024.
- Executed high-quality copywriting projects for blogs, social media, landing pages, and promotional materials.
- Led social media initiatives enhancing brand's digital presence and community interaction through targeted content.
Digital Marketing Coordinator
Ai Insurance Organization
Mississauga, Ontario
09.2022 - 11.2023
- Devised and launched social media campaigns, boosting total impressions by 471%.
- Developed a comprehensive brand style guide to enhance brand consistency across platforms.
- Implemented SEO strategies to enhance visibility and increase website traffic.
- Enhanced KPI reporting processes for insurance sales team to ensure efficient tracking.
- Managed and analyzed ROI reporting and Google Analytics, resulting in a 14% increase in marketing efficiency.
- Proposed unique social media strategies resulting in heightened customer interaction.
- Daily management and use of the organization's CRM, SuiteCRM, to track lead generation.
Tournament Coordinator, Professional Championships
Golf Canada
01.2020 - 01.2022
- Coordinated volunteer training, orientation, and appreciation events attended by over 3000 participants
- Communicated with vendors and assigned volunteer roles in support of the RBCxMusic Concert Series
- Developed accessibility programs targeting diversity, equity, and inclusion for Professional Championships
- Assisted in the collaboration between the PGA TOUR, LPGA Tour, and Golf Canada for player and volunteer support
- Acted as internal point of contact for promotion of the 'Drive On' campaign
- Nurtured and maintained relationships with stakeholders including sponsors and the 156-player field
- Oversaw 20+ managing committee programs for each event including scoring and player hospitality
- Supported marketing department with email marketing deployment and CRM management
- Spearheaded projects including Professional Championships Volunteer Strategic Plan and sport management mentorship program
Tournament Assistant, Professional Championships
Golf Canada
01.2019 - 12.2019
- Assisted in the implementation of new volunteer recruitment strategies for the Professional Championships department
- Managed email marketing and communication with volunteers and customer's for the events
- Led the coordination and execution of volunteer orientations event for two professional tournaments
- Collaborated with the Marketing department for digital and print deliverables
- Provided exceptional service to spectators and volunteers
- Communicated with suppliers and external partners to ensure exceptional event execution
Tournament Director, eSports
Niagara College
01.2018 - 12.2018
- Negotiated location and funding for eSports tournament
- Added additional amenities to the tournament including raffles prizing and catering
- Lead training and management of volunteers
- Communicated goals and objectives of the tournament to cultivate partnerships
Community & Marketing Intern
Hamilton Tiger Cats & Forge FC
01.2018 - 12.2018
- Assisted in the creation of long-term partnerships with youth soccer and community groups
- Created initial framework for Fit With Forge, launched in 2019
- Developed Forge FC communication strategies to internal and external partners
Education
Advanced Diploma - Sport Management
Niagara College
Bachelor of Arts - Honours Psychology
Brock University
Skills
- Social Media Strategy
- Google Analytics
- Google Ads
- Email Marketing Strategy
- CRM Management (HubSpot, SuiteCRM, Oracle)
- WordPress Management
- SEMRush Proficiency
- SEO Content Writing
Certification
- Content Marketing Certification, HubSpot Academy, 2023
- Google Ads Certificate, 2022
- SEMRush Academy: SEO Fundamentals Certificate, 2022
- Google Data Analytics Professional Certificate, 2022
- Google Looker Studio Professional Certificate, 2022
Timeline
Marketing Manager
GPMC Management Services
11.2023 - 12.2024
Digital Marketing Coordinator
Ai Insurance Organization
09.2022 - 11.2023
Marketing Consultant
Freelance
01.2021 - Current
Tournament Coordinator, Professional Championships
Golf Canada
01.2020 - 01.2022
Tournament Assistant, Professional Championships
Golf Canada
01.2019 - 12.2019
Tournament Director, eSports
Niagara College
01.2018 - 12.2018
Community & Marketing Intern
Hamilton Tiger Cats & Forge FC
01.2018 - 12.2018
Advanced Diploma - Sport Management
Niagara College
Bachelor of Arts - Honours Psychology
Brock University
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