Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Jessica Carsalade Turetta

Jessica Carsalade Turetta

São Paulo,SP

Summary

Dynamic Product Marketing Manager with a proven track record at Whirlpool, managing product portfolios across Latin America. Excelled in market intelligence and strategic alliances, enhancing brand awareness and competitiveness. Demonstrated expertise in competitive analysis and team management, achieving significant market leadership. Skilled in leveraging marketing analytics for innovative product launches, with a focus on results-driven strategies that will improve the consumers life.

Overview

12
12
years of professional experience

Work History

Product Marketing Manager

Whirlpool
11.2019 - Current
  • Strategic management of air conditioning and water systems portfolios across 53 Latin American countries for brands like Consul, Whirlpool, KitchenAid and Acros.
  • Lead construction of robust category strategy & future innovation roadmap and pipeline.
  • Expertise in market analysis, identifying growth opportunities, and coordinating cross-functional teams to ensure product performance aligns with consumer needs.
  • Managed product development for dish washers, microwaves, air conditioners, water systems and refrigeration specialties for Consul, Brastemp and Whirlpool with a focus on innovation and competitiveness.
  • Led go-to-market strategies, claims definition, and consumer education to sustain market leadership and enhance brand value.
  • Oversaw product portfolio health, P&L management, and process improvements to optimize cost-efficiency and support commercial operations.
  • Conducted competitor analysis and market mapping to drive innovation and stay ahead of industry trends.
  • Experienced in process improvement, methodology, and change management to ensure innovative, results-driven marketing strategies for over six product categories.
  • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition and deliver products that enhance daily life and simplify experiences.

Purchasing Analyst

Fiat Chrysler Automobiles
04.2014 - 11.2019
  • Implemented policies to reduce cost and eliminate waste.
  • Devised and executed annual purchasing plans and contracts.
  • Improved supplier relations by maintaining timely communication and addressing concerns proactively.
  • Managed nationalization of imported raw materials, overseeing budget studies, financial viability, freight, inventory, and logistical services for various projects.
  • Analyzed cost drivers and managed commodity data to ensure group performance targets.
  • Coordinated the analysis and recommendation of a new industrial service center for flat steel, including capacity, construction, and technical approvals.
  • Managed raw material (flat steel) supply from ArcelorMittal to FCA Latam’s press shops, representing 25% of FCA Brazil’s steel supply.
  • Sustainability KPI governance leader for purchasing department, tracking progress and adherence to goals.
  • Contributed to the Skills Mapping project, developing the global training catalog for the purchasing department, outlining required competencies.




Purchasing Assistant

Jabil Do Brazil
02.2013 - 08.2013
  • Managed purchasing orders, contract issuance, and delivery monitoring, collaborating with production, planning, and control to anticipate, delay, or cancel orders as needed.
  • Oversaw material registration and analyzed the Authorized Vendor List for local and international suppliers.
  • Approved all registered invoices for imported materials, ensuring accuracy and compliance.
  • Led continuous improvement initiatives in supply chain processes using Lean Manufacturing methodology to enhance efficiency and reduce waste.

Education

Bachelor - International Business

FUMEC
Minas Gerias, Brazil
2017

No Degree - International Relations

PUC - MINAS
Minas Gerais, Brazil
2015

International Relations & Marketing

IESEG School of Management
Lille, France
2013

Skills

  • Product Marketing
  • Team Management
  • Market intelligence
  • Research and Development
  • Strategic Alliances
  • Marketing Analytics
  • Product Launches
  • Long Term Plan Strategies
  • Product Positioning
  • Competitive Analysis
  • Go-to-Market Plans
  • Brand Awareness

Languages

English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
French
Limited Working

Timeline

Product Marketing Manager

Whirlpool
11.2019 - Current

Purchasing Analyst

Fiat Chrysler Automobiles
04.2014 - 11.2019

Purchasing Assistant

Jabil Do Brazil
02.2013 - 08.2013

Bachelor - International Business

FUMEC

No Degree - International Relations

PUC - MINAS

International Relations & Marketing

IESEG School of Management

Similar Profiles

CREATE PROFILE
Jessica Carsalade Turetta