Jessica Caballero
Montréal,QC
Summary
Dynamic B2B Digital Associate at British American Tobacco with a proven track record in content creation and social media strategy. Successfully enhanced website functionality and drove engagement, resulting in significant growth in social media following. Adept at cross-functional collaboration and data reporting, delivering impactful insights to optimize marketing campaigns.
Overview
4
4
years of professional experience
Work History
B2B Digital Associate
British American Tobacco
Montreal, Quebec
04.2025 - Current
- Collaborated with cross-functional teams to ensure alignment on project goals and timelines.
- Managed daily updates to the company website, ensuring accuracy and relevance of content.
- Utilized analytics tools to monitor campaign performance and gather insights for improvement.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Integrated third-party software applications into existing websites for enhanced functionality.
Social Media Associate
British American Tobacco
Montreal, Quebec
09.2021 - 03.2025
- Created engaging content for various social media platforms.
- Monitored social media trends to inform content strategy.
- Collaborated with marketing teams on campaign development.
- Assisted with social strategy by compiling category research, competitive data and social platform information and supported product launches by generating hype around new products.
- Supported social media campaigns from content creation to measurement of campaign success and quantified results via dashboard reports.
- Grew social media following to promote company content and business and monitored return on investment of social media efforts and expenses.
- Performed quality assurance on social media content and profiles and tracked, analyzed, optimized and reported on social media programs to help meet objectives.
Education
Bachelor of Commerce - Marketing
John Molson School of Business
Montreal, QC06-2018
Skills
- Content creation
- Website management
- Data reporting
- Social media strategy
- Cross-functional collaboration
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Affiliations
As a passionate tennis fan, this opportunity with the WTA holds deep personal significance for me. While I consider myself a “new” fan, my love for the sport took off in 2023 after watching the unforgettable Wimbledon final between Carlos Alcaraz and Novak Djokovic. Since then, I’ve followed both the ATP and WTA tours closely—tracking matches, players, and storylines with real enthusiasm. I'm also an avid player myself, which deepens my appreciation for the sport and its global impact. Combining this passion with my professional experience in social media would be a dream come true.
Timeline
B2B Digital Associate
British American Tobacco
04.2025 - Current
Social Media Associate
British American Tobacco
09.2021 - 03.2025
Bachelor of Commerce - Marketing
John Molson School of Business