Jessica Bell
Calgary,Canada
Summary
Results-driven Marketing Coordinator with 10 years of experience in the government tourism sector. Proven track record in data management, budget monitoring, and event planning, with a passion for building authentic relationships through external stakeholder engagement. Skilled in strategic planning and data analysis, with a demonstrated ability to collaborate effectively with dispersed hybrid teams, adapt to evolving marketing trends, and deliver impactful outcomes.
Overview
16
16
years of professional experience
Work History
Destination Development Coordinator
Travel Alberta
02.2015 - Current
- Enhanced relations with a diverse range of Travel Alberta’s industry partners and external stakeholders through friendly, professional and efficient assistance with grant application coordination, financial reconciliation and evaluation results assessment.
- Oversees the tracking, online portal, and database management for project management and budgets of +350 applications via the Tourism Investment Program annually.
- Collaborated as a Destination Development team, with multiple external consulting companies, external tourism stakeholders and internal organization departments, a series of regional destination development plans with communities across the province of Alberta. These plans will guide Travel Alberta’s medium and long-term strategies to drive the growth of Alberta’s visitor economy across many high-potential regions of the province.
- Championed the adoption and implementation of modern data management software and processes across the team, in addition to spearheading the shift from an email-based grant submission process to an online grant management portal with online data management system, greatly improving process efficiency, the external stakeholder experience, ability for data analysis, and overall data accuracy.
- Proactively consult and act as a lead contact with the financial department to ensure the Tourism Investment Program is complying with internal financial processes and accountability policies.
- Administratively assists the Manager of Investor Services with strategic planning and execution of Aviation Agreements.
- Organized two focus group events with influential industry partners in the Edmonton and Calgary regions to gain insight into how the program could better support the needs of Alberta’s tourism operators with an objective of ensuring the program remains valuable as it evolved.
Social Media Community Manager
The Marketing Girl
12.2014 - 03.2015
- Strengthened various companies online brand and enhanced community engagement through various social media platforms and the creation of digital newsletters
- Analyzed social media metrics and prepared monthly analytic reports
- Gained social media & online engagement expertise using the following social media platforms: LinkedIn, Twitter, Facebook, Pinterest, Instagram, Hootsuite, Mailchimp, Blogspot and Wordpress
- Optimized client LinkedIn profiles to help companies create a stronger connection with potential clients and increased company reach online
Assistant Language Teacher
Japan Exchange & Teaching Program, Jin-Ai Girls’ High School
07.2011 - 08.2014
- Selected by the Japanese government out of 4,330 eligible candidates to teach English at Fukui’s most prestigious private school and be a cultural ambassador for Canada because of exceptional writing abilities and oral communication skills
- Furthered cross-cultural understanding amongst students and staff members by coordinating a conference for +300 English teachers with a guest speaker from Tokyo University in addition to a multitude of yearly events, seminars and programs
- Improved understanding of effective team-teaching methods and workplace communication by delivering 4 seminars to Fukui teachers sharing knowledge and insights gained from 3 years of experience working as a foreign assistant teacher
- Maximized students’ passion for learning a foreign language by collaborating with +20 Japanese teachers on a weekly basis to develop creative lesson plans and team-teach specialized English classes
Office Administrator
Alexandria Wealth Management
08.2010 - 07.2011
- Strengthened company relationships with clients by planning 7 social events of various size and scope
- Surpassed expected attendance and received exceptional feedback after introducing and organizing an innovative social evening at a local cooking studio for the advisors and long-standing clients which was so successful it has become an annual event
- Implemented a new company branding initiative for the office during a corporate transition
- Ensured smooth office productivity for the financial advisors by performing administrative duties, researching Calgary’s most up-and-coming restaurants to book luncheon meetings, updating sensitive client financial records, accurately transcribing meeting minutes at weekly office meetings, and booking travel arrangements
Marketing Coordinator – Summer Internship
TrojanOne Marketing
05.2009 - 09.2009
- Strengthened the awareness, public image, and reputation of the non-profit Everyday Champions Program across Canada by working closely alongside senior management members to plan and execute a national summer marketing campaign
- Coordinated 50 program events across Canada by securing event venues, organizing shipments of event materials, and booking the transportation and accommodation for on-site staff
- Negotiated 175 newspaper advertisements at discounted prices and free radio time on 10 radio stations to air public service announcements by approaching and developing relationships with local and national media outlets in an attempt to secure cost efficiencies through volume purchasing
- Demonstrated initiative by proactively establishing a social media presence across various platforms and increased program awareness by identifying traditional publicity opportunities
- Collaborated with the Toronto headquarters creative team to design and produce a 4-page article published in the July 2009 Chatelaine Magazine
Education
Event Management Extension Certificate -
Mount Royal University
Calgary, AB05.2017
Bachelor of Commerce - Marketing
Sauder School of Business, University of British Columbia
Vancouver, BC11.2010
Skills
- CRM, Airtable, and Data Management Software
- External stakeholder retention and government relations
- Strong interpersonal, organizational, listening, written, and verbal communication skills
- A high standard of accuracy and attention to detail
- Strong proficiency with Microsoft Word, Excel, PowerPoint, and Outlook
Timeline
Destination Development Coordinator
Travel Alberta
02.2015 - Current
Social Media Community Manager
The Marketing Girl
12.2014 - 03.2015
Assistant Language Teacher
Japan Exchange & Teaching Program, Jin-Ai Girls’ High School
07.2011 - 08.2014
Office Administrator
Alexandria Wealth Management
08.2010 - 07.2011
Marketing Coordinator – Summer Internship
TrojanOne Marketing
05.2009 - 09.2009
Bachelor of Commerce - Marketing
Sauder School of Business, University of British Columbia
Event Management Extension Certificate -
Mount Royal University
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