HubSpot
Jesseca Drouin
Social Media Marketing & Account Management
Toronto,ON
Summary
Experienced Social Media Marketing Manager and Account Manager with a proven track record in Dubai based agencies. Six years of experience in marketing, client relationship management, sales, and leadership. Implements strategic campaigns that drive engagement and boost sales. Expertise in building partnerships, retaining key accounts, and collaborating with cross-functional teams. Strong ability to grow professional networks, influence decision-makers, and devise successful strategies. Proactive and strategic team leader seeking to leverage skills to exceed company goals.
Overview
7
7
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Social Media Marketing Manager & Account Manager
Digital Lab
09.2022 - 12.2023
- Managed budget allocation and developed customized paid advertising campaigns for maximum return on investment, increasing certain client sales and bookings by 20%
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Generated high-quality leads through strategic targeting of key demographics and interests
- Produced engaging and tailored content on Facebook, Instagram, TikTok, and LinkedIn, driving engagement and awareness
- Maintained long-term accounts by recommending and optimizing strategies and effective communication
- Established relationships with industry influencers and creators for mutually beneficial collaborations and exposure opportunities
- Collaborated with cross-functional teams to develop cohesive marketing plans and messaging
Freelance Social Media Manager
Self-Employed
03.2022 - Current
- Managed social profiles for clients including One Eleven beauty and DentalSave Italia, through social media management software including Hootesuite and Meta Business Suite
- Cultivated client relationships through remote communication, ensuring satisfaction and retention
- Orchestrated successful paid ad campaigns, optimizing budgets for exceeded ROI.
- Managed multiple social media platforms, ensuring consistent brand voice and message
- Implemented impactful content creation strategies to increase brand awareness and engagement
Public Relations Account Coordinator
Expose Communications
06.2021 - 01.2022
- Assisted in planning and executing PR campaigns for beauty, fashion, and wellness clients, driving brand expansion
- Managed client accounts, ensuring smooth communication with clients, influencers, and media for successful campaigns
- Conducted thorough market research to identify new opportunities for client account growth through media outlets
Stewardess & Business Promotion
Emirates Airline
07.2018 - 03.2022
- Maintained consistent brand identity and delivered exceptional customer service as global ambassador for leading international airline, showcasing strong problem-solving abilities and commitment to excellence
Marketing Intern & Coordinator
The Wealthy Venture Capitalist | Cannabis Investor
06.2017 - 06.2018
- Spearheaded social media management, crafting ad campaigns, video presentations, and email marketing newsletters, alongside composing press releases to enhance brand visibility and engagement
- Conducted thorough market research and interviewed company executives to inform strategic decision-making processes
Education
BBA Honours Business Administration -
University of Windsor
Windsor, Ontario04.2018
Skills
Budgeting and Allocation
Account Management
Customer Acquisition
Partnership Development
Influencer Marketing
Public and Media Relations
Customer Relationship Management (CRM)
Project Coordination
Social Media Marketing
Brand-building strategies
Campaign Management
Analytical Skills
Certification
Google Ads and Analytics, 2021
Accomplishments
- Collaborated with a team of six to develop and execute multiple digital marketing campaigns for clients in the e-commerce and F&B industries. Achieved increased ROI and enhanced brand awareness across online platforms.
- Created and currently launching an e-commerce clothing brand as a personal project. Developed and executed branding, social media strategy, and website design.
Software
Shopify
WordPress
Salesforce
Notion
Zoom
Microsoft Office Suite
Google Workspace
Timeline
Social Media Marketing Manager & Account Manager
Digital Lab
09.2022 - 12.2023
Freelance Social Media Manager
Self-Employed
03.2022 - Current
Public Relations Account Coordinator
Expose Communications
06.2021 - 01.2022
Stewardess & Business Promotion
Emirates Airline
07.2018 - 03.2022
Marketing Intern & Coordinator
The Wealthy Venture Capitalist | Cannabis Investor
06.2017 - 06.2018
BBA Honours Business Administration -
University of Windsor