Jesse Rogala
San Francisco
Summary
Innovative multimedia director with 10+ years of experience building and leading video departments from the ground up. Proven track record of growing digital audiences to hundreds of thousands of viewers across platforms. Expert in producing premium documentary content and optimizing for social distribution. Experienced in directing diverse on-camera talent from C-suite executives to first-time subjects. Combines technical production expertise with strategic vision to create engaging visual storytelling across formats.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Multimedia Department Lead
The San Francisco Standard
09.2023 - 03.2025
- Grew social video audience from zero to 300K+ viewers with 40%+ average completion rates across platforms
- Managed department annual production budget while building out professional studio facilities
- Led team of producers/editors creating content for 5 different platforms
- Directed and produced 100+ documentary-style pieces and 300+ quick-turn social videos
- Established partnership with ABC7/KGO-TV, producing twice-weekly live segments
Senior Video Journalist
The San Francisco Standard
03.2021 - 09.2023
- Built multimedia department from scratch as founding employee, establishing workflows, equipment standards, and production protocols
- Produced award-winning documentary series recognized by California Journalism Awards for visual excellence
- Spearheaded development of mobile-first video strategy, creating platform-specific formats that significantly increased engagement
- Researched complex topics and developed scripts that translated difficult concepts into accessible content
- Trained and coached print journalists for on-camera appearances, developing their visual storytelling abilities
- Implemented comprehensive post-production system, maximizing efficiency for breaking news coverage
Field Video Producer
Fortune Magazine
08.2018 - 03.2021
- Pitched, produced, and directed documentary content for Fortune's feature Enterprise team
- Conducted in-depth research and developed scripts for complex business stories, ensuring accuracy and clarity
- Directed crews for multi-camera interviews with Fortune 500 executives and subject matter experts
- Managed end-to-end production for numerous premium video projects from concept through delivery
- Coordinated logistics for domestic and international shoots, ensuring consistent quality standards
Video Producer, Editor
Fortune Magazine
09.2017 - 08.2018
- Produced and directed on-screen talent for current news coverage and long-form investigative journalism
- Produced "On Leading with Susie Gharib", featuring interviews with top Fortune 500 CEOs
- Synthesized complex business topics into engaging, accessible video content and accompanying text
Editorial Producer
Audible
06.2014 - 01.2015
- Wrote and produced original storytelling series with strong listener engagement metrics
- Crafted scripts and social media copy for national campaigns that exceeded key performance indicators
- Directed voice talent for narrative audio projects, ensuring consistent performance quality
Education
Bachelors - Film
San Francisco State University
San Francisco, CA06-2013
Skills
- Production: Expert with professional camera systems, lighting design, and audio capture techniques
- Post-Production: Adobe Creative Suite, DaVinci Resolve, Final Cut Pro
- Field Production: Documentary shooting, multi-camera setups, live broadcast coordination
- Project Management: Pre-production planning, budget oversight, crew management, talent coordination
- Editorial: Comprehensive research methodology, fact-checking protocols, narrative script development
Certification
FAA Part 107 Remote Pilot Certificate, 06/24
Timeline
Multimedia Department Lead
The San Francisco Standard
09.2023 - 03.2025
Senior Video Journalist
The San Francisco Standard
03.2021 - 09.2023
Field Video Producer
Fortune Magazine
08.2018 - 03.2021
Video Producer, Editor
Fortune Magazine
09.2017 - 08.2018
Editorial Producer
Audible
06.2014 - 01.2015
Bachelors - Film
San Francisco State University
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