Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jesse Mahadeo

Summary

Seasoned director with nine years of experience and a background in media planning & execution, account management, team leadership, and budget management. Demonstrated abilities in problem-solving, decision-making, and communication skills to influence key stakeholders. Proven record of delivering innovative solutions, and achieving organizational goals.

Overview

3
3
years of professional experience

Work History

Director of Media

BAM Strategy
Remote
10.2023 - Current
  • Lead media planning and strategy across multiple verticals, including the roll-out of a new brand launch for a product that lives within a highly competitive space.
  • Responsible for ensuring clients' business goals are achieved throughout the fiscal year, leading to goals being overachieved by 30-40%.
  • Media team point of contact and lead on new business pitches, which led to the acquisition of two new media clients.
  • Maintain strong client relationships, being the main point of contact, and handling multiple projects and client asks.
  • Work closely with partner agencies to ensure constant communication throughout the year, to ensure optimal campaign performance, and client satisfaction.
  • Lead and develop a team of six, manage day-to-day tasks, and help develop their skills while providing them with leadership and growth opportunities.
  • Responsible for the yearly media budget and timely reconciliation.

Director, Connections Planning

UM Canada
Toronto
10.2022 - 10.2023
  • Developed and implemented media channels and tactical presentations for Tier 1 brands.
  • Lead joint business partnerships with key social media partners, ensuring strategic direction is aligned for over 10 brands, while working with all planning teams to have appropriate testing in place to glean new insights.
  • Lead the Canadian team for a global Audience Data Strategy Project to determine 1P audience segments that have the potential to achieve the strongest ROI, attending global calls, and providing a POV for the Canadian market.
  • Maintain strong client relationships, being the main point of contact, and handling multiple projects and client asks.
  • Lead and develop a team of eight, manage day-to-day tasks, and help develop their skills while providing them with leadership and growth opportunities.
  • Responsible for the yearly media budget and timely reconciliation.

Manager, Connections Planning

UM Canada
Toronto
01.2022 - 10.2022
  • Developed and implemented media channels and tactical presentations by working with internal and external teams.
  • Maintain day-to-day contact with clients, handling projects, and multiple client asks.
  • Worked collaboratively with the Programmatic, Search, E-Commerce, and Investment teams to ensure campaigns are live and are optimized to ensure optimal performance in a timely manner.
  • Lead and develop a team of three, manage day-to-day tasks, and help develop their skills while providing them with leadership and growth opportunities.
  • Responsible for the yearly media budget and timely reconciliation.

Education

Post-Graduate Certificate - Advertising - Media Management

Centennial College
Toronto, ON
04-2016

College Diploma - Marketing

George Brown
Toronto, ON
04-2015

Skills

  • Media planning and strategy
  • Budget management
  • Client relationship management
  • Team leadership
  • Competitive analysis
  • Presentation skills
  • Vendor relationship management
  • Process improvement

Timeline

Director of Media

BAM Strategy
10.2023 - Current

Director, Connections Planning

UM Canada
10.2022 - 10.2023

Manager, Connections Planning

UM Canada
01.2022 - 10.2022

Post-Graduate Certificate - Advertising - Media Management

Centennial College

College Diploma - Marketing

George Brown

Similar Profiles

CREATE PROFILE
Jesse Mahadeo