Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Jesse Fernicola

Toronto,Ontario

Summary

Detail-oriented Area Sales Manager successful in building and motivating dynamic teams. Motivated team leader driven to foster great relationships, grow revenues and develop people leaders through innovative leadership, management and sales techniques.

Overview

9
9
years of professional experience

Work History

Area Manager

Rogers Communications
01.2020 - Current
  • Implemented training initiatives to coach staff on best practices and protocols for enhanced profitability.
  • Grew sales in Subscriber Metrics 150% YoY in 2023 year to date.
  • Onboarded new processes and procedures tactfully and passionately.
  • Revitalized underperforming teams and transformed profitability and productivity through targeted training.
  • Streamlined operations while administering all reporting and compliance procedures for site consisting of 15 managers and 110 total employees.
  • Maximize efficiencies by using cross-team collaboration support to achieve targets.
  • Aligned procedures and protocols with changing business demands.
  • Ted Rogers Award Winner for Team of the Year in 2022 as apart of the Campus Act Local Campaign.

Retail Store Manager

Rogers Communications
02.2017 - 12.2019
  • Created a developmental program in order to develop young talent from the manager on duty level to assistant manager
  • Created a content series “Accessories Weekly” where I would create relatable sales pitches and tricks for a variety for stock items
  • Created a weekly segment Sales Insights to showcase and promote sales programs and opportunities for Area 12
  • Delivered and exceeded sales targets, using reports to create strategies and educating the staff on how to sell Rogers/Fido services such as wireless, Connected Home, MasterCard and various other services
  • On top of all non-negotiable asks ranging from operations, coaching and owning the retail experience in store.
  • 2018 Circle of Champions winner for being in the top 10 in Sales Performance in Central Region.

Event Lead

Abbey Road Entertainment
11.2014 - 02.2017
  • Set up, manage and maintain events for clients
  • Maintain Positive relationships with clients and gain referral business
  • Used various software and photography equipment like Adobe photoshop and lightroom.

Account Manager

Indie
09.2015 - 11.2016
  • Establish relationships between local retail clients and our radio station
  • Consult clients on how to handle their advertising campaigns from on-air, promotions and digital marketing
  • Create campaigns using creative content concepts like sponsored content, digital application and video.
  • Renewed existing accounts by cementing trusting relationships with customers.
  • Sourced new opportunities to introduce products and services to potential customers.

Education

Radio Broadcasting Diploma -

Humber College School of Media Studies And Information Technology
04.2015

Media Foundations Certificate -

Humber College School of Media Studies and Information Technology
01.2011

Skills

  • Team Leadership
  • Training & Development
  • Hiring and Onboarding
  • Creative Problem Solving
  • Relationship Building
  • Customer Relationship Management
  • Teamwork and Collaboration
  • Strategic Planning

References

References upon request

Timeline

Area Manager

Rogers Communications
01.2020 - Current

Retail Store Manager

Rogers Communications
02.2017 - 12.2019

Account Manager

Indie
09.2015 - 11.2016

Event Lead

Abbey Road Entertainment
11.2014 - 02.2017

Radio Broadcasting Diploma -

Humber College School of Media Studies And Information Technology

Media Foundations Certificate -

Humber College School of Media Studies and Information Technology

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Jesse Fernicola